Linkbuilding for Ecommerce Sites - SMX Munich 2012
LINKBUILDING FOR ECOMMERCE Richard Baxter, Founder, SEOgadget Download this presentation: http://bit.ly/SEOgadgetMunich16 different ways you can build links to your ecommerce site, whatever vertical you’re in….
This drives me crazy…. So difficult to use their data.
Totaljobs make the same mistake – great data, very hard to use.
An example of embeddable – simple HTML code viahttp://www.creditdonkey.com/history-of-money.html
Via Gianluca Fiorelli – go to vistitnorway.com, it’s a beautiful website.
#5 Understand how your best competitors are attracting links. Your best, not your highest ranking.
HOW HAVE THESE GUYS ATTRACTED LINKS?How have your best competitors (not your highest ranking) been attracting links
HOW DID THEY DO IT?• Links from large volumes of money saving and frugal tips blogs• Reader offers dedicated to a specific publication , for example: “Roomorama offers TNW Readers 25%”• AirBNB host regular meet-ups and events for home owners and holiday makers• Use of PR, for example: “AirBNB’s 1 millionth night booked"• Partnerships: places to stay for sporting events and conferences• The ability to create content focusing on packages / inspiration• AirBNB have a blog, a technology blog , a ceo ‘s blog and an entrepreneurs blog• Hundreds of top lists for students, places to stay near universities, sports team tours, academics, disabled travel guides• Festivals - "finding accommodation for Glastonbury"• Partnering with events sites, conferences and hack days• Tours content - art, history, museums, - where to stay, when and what to see Made by scrolling through the results from Open Site Explorer.
TAKE LINK BUILDING LESSONS FROM SWISS TONI Find Combine Filter Competitor Analysis Domain Metrics Excel Scraping Links BuzzStream My Blog Guest Social MetricsCheck out Jon Quinton’s “Link Building Lessons from Swiss Toni” http://bit.ly/yeLukQ
Get (excellent) content for your blog and / or build quality links. Blogger link up is well worth testing, and use Boomerang / Followerwonk to manage and find contacts.