Keyword Modelling - SES 2012

4,027 views

Published on

The presentation to accompany my live demo at SES 2012. Check out our blog at SEOgadget.co.uk for the video and writeup.

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,027
On SlideShare
0
From Embeds
0
Number of Embeds
1,865
Actions
Shares
0
Downloads
67
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Keyword Modelling - SES 2012

  1. 1. “Advanced Keyword Modelling” How to Quickly Uncover How People Search in Your Niche Richard Baxter, Founder, SEOgadget
  2. 2. ............................................................................................................................................................................................... How to make decisions on your navigation with KW categorisation Required reading: http://mz.cm/kwcategories
  3. 3. 0 1000 2000 3000 4000 5000 6000 7000 outdoor toys paddling pools "mini micro" scooter girls bikes baby swings baby swing kids scooters wendy house boys bikes * pedal go-karts childrens scooters wendy houses 3-wheel scooter 3 wheel scooter "wendy houses" kids motorbikes graco baby swing go karts for kids kids slides wendy houses for children baby trampoline childrens swings kids go karts play tents childrens outdoor toys play tent baby swing seat outdoor toys for kids kids outdoor toys fisher price baby swing charts trikes for toddlers bed tent baby swings and bouncers kids tents kids outdoor play equipment pop up tents for kids childrens ride on toys 3 wheeled scooter childrens tents girls bmx bikes outdoor toys direct cheap girls bikes childrens go karts WE’RE GOING TO BUILD THIS: kids garden toys garden toys for kids play tents for kids baby swing chair pedal cars for kids pop up play tent baby garden swing /#/ kids go kart outdoor baby swing 3 wheel scooters wooden outdoor toys toy castles for boys baby garden swingToday’s lesson: construct a beautiful chart just like this one using VLOOKUP and Pivot outdoor toys for toddlers 6 1 21 16 11 26 ...............................................................................................................................................................................................
  4. 4. ............................................................................................................................................................................................... LET’S DO SOME Time to do a live demonstration – take a look at these two posts for further info: http://seogadget.co.uk/how-to-make-a-pivot-table-and-chart-in-excel/ and http://www.seomoz.org/blog/keyword-research-using- categories
  5. 5. ............................................................................................................................................................................................... (International) Keyword Expansion Required reading: http://bit.ly/adwordsapi
  6. 6. ............................................................................................................................................................................................... GOOGLE SUGGEST Ubersuggest. THE Google suggest scraper tool. Also scrapes Google News!
  7. 7. ............................................................................................................................................................................................... Language query can be changed for most geo locations Scrape Ubersuggest with XPathonURL. Simples!
  8. 8. ............................................................................................................................................................................................... GOOGLE ADWORDS API PLUGIN FOR EXCEL 1) You’ll need an API Key: http://code.google.com/apis/adwords/ 2) Download: http://seogadget.co.uk/google-adwords-plugin-excel/ 3) Sit back and generate your keyword volumes =getAdWordStats() =getAdWordIdeas() Capture search volumes and seasonality data straight into Excel http://seogadget.co.uk/google-adwords-plugin-excel/
  9. 9. ............................................................................................................................................................................................... SUGGEST SERVICE IN TAIWAN The ArrayGetAdwords ideas query fetches suggested keywords from the Adwords API for ANY country code
  10. 10. Thanks for listening! Richard Baxter, Founder, SEOgadgetTwitter: @richardbaxterBlog: seogadget.co.ukEmail me: richard@seogadget.co.uk
  11. 11. ............................................................................................................................................................................................... Appendix Stuff there’s no time to talk about at SES but too useful to delete!
  12. 12. ............................................................................................................................................................................................... WHERE DO I RANK FOR THESE KEYWORDS? Rank checking is never perfect, but If you’re using a decent proxy service located in the correct host location, the data is useful – especially for measuring visibility by keyword group / content type
  13. 13. ............................................................................................................................................................................................... YOU CAN GET RANKINGS VIA GDOCS Check out the point made by Tom Critchlow about the use of the &time query for larger scrapes here: http://seogadget.co.uk/playing-around-with-importxml-in-google-spreadsheets/
  14. 14. ............................................................................................................................................................................................... QA FORUMS ARE AWESOME FOR BLOG POST IDEAS http://www.seomoz.org/q/browse?utf8=%E2%9C%93&visibility=0&time_range=0&sor t=0&x=54&y=9&limit=10 View this Gdocs spreadsheet: http://bit.ly/9Fs7aF via: http://seogadget.co.uk/playing-around-with-importxml-in-google-spreadsheets/
  15. 15. ............................................................................................................................................................................................... GENERATE CONTENT IDEAS 1. Google Discussions 2. Google News 3. Bing News (best match) 4. Bing News (most recent) 5. Digg (most dugg) 6. Digg (most recent) 7. Reddit (Top) 8. YouTube Top Rated 9. Topsy Latest Tweets 10. Topsy Latest Top Trending Tweets 11. Blog Catalog 12. Yahoo Answers (most answered) 13. Twittorati Search 14. AllThingsNow (Most popular FB shares) 15. Fark (latest) 16. Fark (most popular) 17. How Stuff Works 18. Redux 19. Helium 20. Cracked 21. Wiki Answers Using Google Docs to generate awesome content ideas: http://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/
  16. 16. ............................................................................................................................................................................................... LEARN HOW PEOPLE ARE ASKING QUESTIONS I like this! https://freekeywords.wordtracker.com/keyword-questions

×