FOCUSING ON              CLICK TO ADD SUBTITLENEW MEDIA VALUATION                                      1
THE CHALLENGEWhat measurement/metrics strategy shouldbe employed to capture the true value ofonline media coverage?       ...
METRICS• Earned Media        • Fam Trips• Press Contacts      • Articles           CLICK TO ADD SUBTITLE                  ...
METRICSSearch Demand         CLICK TO ADD SUBTITLE                                 4
ROI FOR DIGITALThis is the Reach & Audience which doesn’treflect the return. ROI Demands Crossingthe Leap of Faith.       ...
FOCUSING ON              CLICK TO ADD SUBTITLEROI = ENGAGEMENT                                      6
MOST TRAFFIC IS ORGANIC/DIRECT Often > 75% Of Traffic             CLICK TO ADD SUBTITLE                                   ...
MOST ORGANIC IS BRAND> 80% is Branded Keyword           CLICK TO ADD SUBTITLE                                   8
MOST ORGANIC IS BRAND       CLICK TO ADD SUBTITLE                               9
FOCUSING ON              CLICK TO ADD SUBTITLEROI = CONVERSION                                      10
MOST CONVERSION IS BRAND       CLICK TO ADD SUBTITLE                               11
MOST ORGANIC IS BRAND       CLICK TO ADD SUBTITLE                               12
MOST CONVERSIONS ARE BRAND      CLICK TO ADD SUBTITLE                              13
DOWNSTREAM IS ORGANICTraffic from you to Industry Partners ismostly from Organic, Direct            CLICK TO ADD SUBTITLE ...
BRAND CONVERTS TARGETTraffic by State             CLICK TO ADD SUBTITLE                                     15
BRAND CONVERTS TARGETHigher Conversions by TX by Far           CLICK TO ADD SUBTITLE                                   16
FACEBOOK BY AUDIENCEPR Can drive Engagement          CLICK TO ADD SUBTITLE                                  17
FACEBOOK BY ENGAGEMENTPR Can drive Engagement          CLICK TO ADD SUBTITLE                                  18
FACEBOOK BY ENGAGEMENTPR Can drive Engagement          CLICK TO ADD SUBTITLE                                  19
FACEBOOK BY ENGAGEMENTPR Can drive Engagement          CLICK TO ADD SUBTITLE                                  20
FACEBOOK BY ENGAGEMENTPR Can drive Engagement          CLICK TO ADD SUBTITLE                                  21
FACEBOOK BY ENGAGEMENTPR Can drive Engagement          CLICK TO ADD SUBTITLE                                  22
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ROI Calculation for PR Efforts

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Colorado Governors Conference on Tourism 2012, Steamboat Springs

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ROI Calculation for PR Efforts

  1. 1. FOCUSING ON CLICK TO ADD SUBTITLENEW MEDIA VALUATION 1
  2. 2. THE CHALLENGEWhat measurement/metrics strategy shouldbe employed to capture the true value ofonline media coverage? CLICK TO ADD SUBTITLE 2
  3. 3. METRICS• Earned Media • Fam Trips• Press Contacts • Articles CLICK TO ADD SUBTITLE 3
  4. 4. METRICSSearch Demand CLICK TO ADD SUBTITLE 4
  5. 5. ROI FOR DIGITALThis is the Reach & Audience which doesn’treflect the return. ROI Demands Crossingthe Leap of Faith. CLICK TO ADD SUBTITLE 5
  6. 6. FOCUSING ON CLICK TO ADD SUBTITLEROI = ENGAGEMENT 6
  7. 7. MOST TRAFFIC IS ORGANIC/DIRECT Often > 75% Of Traffic CLICK TO ADD SUBTITLE 7
  8. 8. MOST ORGANIC IS BRAND> 80% is Branded Keyword CLICK TO ADD SUBTITLE 8
  9. 9. MOST ORGANIC IS BRAND CLICK TO ADD SUBTITLE 9
  10. 10. FOCUSING ON CLICK TO ADD SUBTITLEROI = CONVERSION 10
  11. 11. MOST CONVERSION IS BRAND CLICK TO ADD SUBTITLE 11
  12. 12. MOST ORGANIC IS BRAND CLICK TO ADD SUBTITLE 12
  13. 13. MOST CONVERSIONS ARE BRAND CLICK TO ADD SUBTITLE 13
  14. 14. DOWNSTREAM IS ORGANICTraffic from you to Industry Partners ismostly from Organic, Direct CLICK TO ADD SUBTITLE 14
  15. 15. BRAND CONVERTS TARGETTraffic by State CLICK TO ADD SUBTITLE 15
  16. 16. BRAND CONVERTS TARGETHigher Conversions by TX by Far CLICK TO ADD SUBTITLE 16
  17. 17. FACEBOOK BY AUDIENCEPR Can drive Engagement CLICK TO ADD SUBTITLE 17
  18. 18. FACEBOOK BY ENGAGEMENTPR Can drive Engagement CLICK TO ADD SUBTITLE 18
  19. 19. FACEBOOK BY ENGAGEMENTPR Can drive Engagement CLICK TO ADD SUBTITLE 19
  20. 20. FACEBOOK BY ENGAGEMENTPR Can drive Engagement CLICK TO ADD SUBTITLE 20
  21. 21. FACEBOOK BY ENGAGEMENTPR Can drive Engagement CLICK TO ADD SUBTITLE 21
  22. 22. FACEBOOK BY ENGAGEMENTPR Can drive Engagement CLICK TO ADD SUBTITLE 22

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