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Marketing BCPs and Innovations

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Marketing BCPs and Innovations

  1. 1. MARKETING Innovations & BCPs
  2. 2. FLY HIGH CAMPAIGN FLY HIGH was initiated by the Online Communities and Partnership Team under the External Communications Department of AIESEC in Delhi IIT. The Campaign spanned a period of 28 days focusing on Country Specific Issue based Promotions to promote the Global Entrepreneur Program offered by AIESEC in Delhi IIT . The campaign also aimed at enlightening the masses about AIESEC in Delhi IIT’s AIESEC School of Languages by branding it as a winter course to learn authentic French or Spanish by International Faculty . Global Entrepreneurs Program: 67 Registrations 12 Conversions 5 Pipeline Realizations for December 10 Pipeline Realizations for January AIESEC School of Languages: 58 Registrations
  3. 3. PROMOT IONS Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras. Users are also able to record and share short videos lasting for up to 15 seconds By December 2010, Instagram had 1 million registered users. In June 2011 Instagram announced it had 5 million users[67] and it passed 10 million in September of the same year. In April 2012, it was announced that over 30 million accounts were set up on Instagram Social Media Campaigns: • Fly High (To boost oGCDP and ASL) • To Promote Events : Balakalakaar and GHS Were shared on Instagram too, to create a buzz.
  4. 4. VOLUNTEER PROGRAMS The Balakalakaar Volunteer Program is an initiative taken up AIESEC in Delhi IIT to increase our scope of engagement with young students of the city also enhancing certain skills on event management, social responsibility and product delivery. The Volunteer Program allows students to live a short term leadership and a team experience and also identify the Why How What of AIESEC. Students who show excellent performance are personally reviewed and called for a selection procedure to move to the Experiential Leadership Development Stage that gives them semi-official membership in our local committee: AIESEC Delhi IIT and the platform to take double the opportunities. Volunteer Programs as Innovations that resulted into high number of registrations for TMP/TLP as well as OGX. (Refer to the wiki for the presentations for the same) No. of Volunteers: 500
  5. 5. PARTNERSHIP WITH HIT 95 FM Radio Announcements of the Volunteer Program 150/500 Registrations from Radio Live Talk Show on HIT 95 FM A Live 10 minute talk show was aired on HIT 95 FM to discuss the execution of the Event as well as discuss what AIESEC is all about

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