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© 2010 Paul Richardson. All rights reserved.
Your NEEDS
Business is good. In fact, you have more work right
now than you c...
© 2010 Paul Richardson. All rights reserved.
BackGROUND
As an experienced marketing professional,
I can bring some useful ...
© 2010 Paul Richardson. All rights reserved.
Bio
My background includes more than 20 years experience
working with leading...
© 2010 Paul Richardson. All rights reserved.
Key SERVICES
Manage marketing projects – including schedules, budgets,
intern...
© 2010 Paul Richardson. All rights reserved.
Proven RESULTS
Branding
• Led the comprehensive rebranding of a 15,000+ membe...
© 2010 Paul Richardson. All rights reserved.
Writing SAMPLES
About Work Samples ContactHome
PaulRICHARDSON
f r e e l a n c...
© 2010 Paul Richardson. All rights reserved.
Additional SAMPLES
About Work Samples ContactHome
PaulRICHARDSON
f r e e l a ...
© 2010 Paul Richardson. All rights reserved.
American Express
Ameriprise Financial
AT&T
Carlson Marketing
Citizens Bank
Fr...
© 2010 Paul Richardson. All rights reserved.
Let’s CONNECT
To find out how I can help, call today. I look forward to
speak...
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
Take-one
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
Engagement Tool
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
Employee Guide
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
BEFORE
(prepared by client)
AFTER
(designed and edited by Paul Richardson)
About WorkHome Samples Contact
PaulRICHARDSON
f...
Existing photo
used/cropped in more
impactful way
Subhead clearly indicates
program benefit
Headline shortened and made
mo...
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
Sales force magazine featu...
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
About WorkHome Samples Contact
PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
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Paul Richardson - Freelance Marketing Support 11 23

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Paul Richardson - Freelance Marketing Support 11 23

  1. 1. © 2010 Paul Richardson. All rights reserved. Your NEEDS Business is good. In fact, you have more work right now than you can easily handle. Or maybe someone is away from the office just as things are getting busy. You want to make sure that you have the right resources to help you deliver. Someone who can manage client/agency relationships and projects – as well as provide direction (and sometimes therapy) for your internal teams. It helps if this person can write a little. But most importantly, he or she needs to be able to step in quickly and hit the ground running. Sound familiar? If so, consider an experienced marketing professional who specializes in temporary freelance support. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  2. 2. © 2010 Paul Richardson. All rights reserved. BackGROUND As an experienced marketing professional, I can bring some useful combinations: • Client and agency background • Print and digital • Strategic thinking and detail-oriented • Creative and compliance-friendly • Project management and copywriting This skill set makes me more functional than an all-in-one printer and better equipped than Brookstone. More importantly, it’s allowed me to deliver strong results for some of the world’s top brands and leading Twin Cities agencies. About Work Samples ContactHome PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  3. 3. © 2010 Paul Richardson. All rights reserved. Bio My background includes more than 20 years experience working with leading brands on both the agency and client side of the business. At Carlson Marketing and John Ryan Performance, I sold and implemented creative solutions with a variety of Fortune 500 clients. On the client side, I served as Director of Brand Marketing at American Express, where I led the rebranding of the 15,000+ financial advisors unit to Ameriprise Financial – one of the largest-ever corporate spinoffs. With experience in multiple marketing disciplines, my specialties include brand, customer loyalty, interactive and point-of-sale solutions. I am also a past Vice President and Director of the Employee Involvement Association – an international non- profit professional networking organization. As a Certified Employee Involvement Professional, I led EIA’s certification and training programs – and I have spoken at numerous industry conferences on engaging employees to improve business results. I have also held the FINRA (formerly NASD) Series 6, 7 and 24 licenses. Away from the office, I play the bagpipes and serve as Pipe Sergeant of the Twin Cities Metropolitan Pipe Band. Minnesota natives both, my wife, Teri, and I make our home in Minneapolis. About Work Samples ContactHome PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  4. 4. © 2010 Paul Richardson. All rights reserved. Key SERVICES Manage marketing projects – including schedules, budgets, internal teams and external resources Establish and manage client relationships, develop new business opportunities and write creative briefs Plan and implement conferences, tradeshows, special events and guerrilla marketing Write and edit copy; set creative strategy and direction; produce and place media About Work Samples ContactHome PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  5. 5. © 2010 Paul Richardson. All rights reserved. Proven RESULTS Branding • Led the comprehensive rebranding of a 15,000+ member field sales force as part of the third-largest ever corporate spinoff • Developed the key reason-to-believe message used in all national TV and print advertising 2004-2010 • Improved brand consistency and awareness by implementing brand identity elements, guidelines and online marketing tools • Launched new client communications program, reducing costs and reaching more than 2.5 million customers Interactive • Developed and implemented client email and web advertising campaigns, exceeding objectives Point of Purchase / Retail • Improved client acquisition at a top-10 retail bank through integrated promotions and merchandising, leading to 12 straight months of unprecedented success Employee Communications • Generated $200 million in process improvements through employee involvement; developed content and delivered training Awards • Communications Excellence Award, EIA • Editor, “Best of Show,” Life Communicators Association • Editor, one of nation's top 10 newsletters, Ragan Report • POPAI Silver Award for Digital Signage Implementation About Work Samples ContactHome PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  6. 6. © 2010 Paul Richardson. All rights reserved. Writing SAMPLES About Work Samples ContactHome PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t Banking Catalog Take-one Engagement Tool Employee Guide Flyer/Ad (Editing & Design) Sales Force Magazine Feature
  7. 7. © 2010 Paul Richardson. All rights reserved. Additional SAMPLES About Work Samples ContactHome PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t Flyer/Ad (Editing & Design) Microsite Promotion (Project/Client Management) http://flexperkspromos.usbank.com/flexperkstraveler/
  8. 8. © 2010 Paul Richardson. All rights reserved. American Express Ameriprise Financial AT&T Carlson Marketing Citizens Bank Franklin Mint FTD IBM John Ryan Performance Lacek Group Mackenzie Marketing Pillsbury Prudential Purina Sears Securian Siemens TruGreen Union Pacific U.S. Bank About Work Samples Contact Clients / Brands / AGENCIES SERVED Home PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  9. 9. © 2010 Paul Richardson. All rights reserved. Let’s CONNECT To find out how I can help, call today. I look forward to speaking with you soon! Paul Richardson RichardsonPaul@comcast.net 612.281.3134 About Work Samples ContactHome PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  10. 10. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t Take-one
  11. 11. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  12. 12. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t Engagement Tool
  13. 13. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  14. 14. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t Employee Guide
  15. 15. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  16. 16. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  17. 17. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  18. 18. BEFORE (prepared by client) AFTER (designed and edited by Paul Richardson) About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t Flyer/ Ad: Editing / Design sample
  19. 19. Existing photo used/cropped in more impactful way Subhead clearly indicates program benefit Headline shortened and made more engaging Type size varies to create focus Body copy tightened and made more active Bullets used to draw attention Call to action separated clearly at bottom of page Client logo incorporated to improve brand identity Overall appearance is cleaner, more contemporary and easier to follow About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  20. 20. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t Sales force magazine feature
  21. 21. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t
  22. 22. About WorkHome Samples Contact PaulRICHARDSON f r e e l a n c e m a r k e t i n g s u p p o r t

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