Corporate communications solutions
                                                       consulting proposals

Training and communications on specific issues
                                   Designing and implementing focused maste...
Improving the internal communications efforts
Empowering learning and collaboration
                                                                           Learning ...
Controlling the impact of a crisis on the brand reputation
                                          Planning and managing...
Riccardo Reati profile
                                                    Consulting – project design – project managemen...
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Corporate communications solutions


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Consulting solutions for corporate internal communications, e-learning and crisis communications

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Corporate communications solutions

  1. 1. Corporate communications solutions consulting proposals Riccardo Reati – free lance advisor
  2. 2. Training and communications on specific issues Designing and implementing focused master-plans and internal campaigns Peculiarities: Communications on specific issues - awareness focused solution Policies and Quality Organizational CSR regolamen- - time bounded program programs change tations Impact - initiatives aimed at specific targets Environmental Others Security sustainability - use of different media - scalable budgeting Needs and stakeholders analysis Media planning Program final evaluation Initiative X Initiative 2 Initiative 1 Master-plan design - E-learning platform - Design - Objectives - Implementation - Intranet Web portals - Evaluation - Initiatives - Web TV Implementation - Design - Time frame - Implementation - Paper media (leaflet, - Evaluation billboards, stickers…) - Scalability - Workshop and class - Design - Monitoring courses - Implementation evaluation - Evaluation 01
  3. 3. Improving the internal communications efforts Corporate Interactive TV Improvement of training and internal communications Savings on: - costs of class based training Training new policies operative customer relations new products skills foreing sales techniques IT application - costs of road shows new processes languages Impact Internal Communications organizational long/short-term - costs of corporate meetings corporate change strategies markets and economic messages financial reports crisis communications scenario - costs of other internal communications projects Awareness and security CSR employees corporate culture corporate feedback - other savings best practices mission/vision Editorial - Formats plan - Schedule Assessment and Call for bids - Communications study feasibility study (graphic and video) Implementation - Content review plan Editorial Production and Monitoring & plan Project management Main criteria: - Target analysis Evaluation - Need analysis - quality of production - Operative committee - Objectives - editorial skills - Editorial committee - Contents areas - availability of communications - Pre-production processes - Cost-effectiveness analysis consulting services - Production and post - Monitoring system - ICT platform analysis - project management capacity production - Evaluation reports - costs - Broadcasting 02
  4. 4. Empowering learning and collaboration Learning 2.0 and Web 2.0 solutions From the classical website to a user centered network Advantages Collaborative - create a community Blog of the director spaces among employees Intranet Sharing Audio-video contents - collect know-how from the environments and streaming bottom Personalized Discussion dynamic Standard contents - stimulate new ideas and forums home page innovation Multimedia learning Learning environment - Interactive applications - User centric learning experience E-learning - Audio-video and animations - Simulation of work context and Classical web- daily practices based training - Tests and quizzes - Integration of different learning - Integration with other media issues in one environment (blended solutions) - Focus on learning by doing 03
  5. 5. Controlling the impact of a crisis on the brand reputation Planning and managing the communications of a crisis Capacity assessment: analysis Risk scenarios analysis and Assessment of the potential of a company to evaluation of impact on brand manage the communications of reputation a crisis Clients Planning Definition of the Design of the crisis communications lifecycle (CCL) communications plan Media and Before public 1_Objectives First crisis stage 2_Communications channels Employees 3_Messages Evalua- Up- tion 4_Processes keeping Other 5_Tasks and responsibilities stakeholders Resolution Implementation Training of key employees. Design and production of training and awareness tools (brochure, courses…) 04
  6. 6. Riccardo Reati profile Consulting – project design – project management Some organizations I have designed projects for: Profile and contacts: E-learning and communications advisor Main work experiences Value Team, Value Partners Group (IT consulting) Grant and partnership development coordinator Ce.L.I.M. Zambia (NGO – international development) Manager Nextmedia Lab (multimedia and communications) Assistant lecturer on Corporate Communications Faculty of Industrial Design, Politecnico di Milano and Il Sole 24 Ore Business School Contacts mail: tel: +39.3490974998 full profile: 05