Facebook has established a global partnership with Omniture to create best-in-class
solutions for measuring and optimizing Facebook campaigns. This guide is for online
marketers who want to leverage the growing popularity and influence of Facebook to
expand their customer base, increase revenue, and maximize return on investment for their
ad spend. It provides an overview of the latest tools available for measuring and optimizing
your marketing campaigns.
This guide is complimentary material to the Adobe webcast, "Can you measure the value of a Facebook fan?" by Jeff Jordan.
Watch the full webcast @