Seedrs - Campus EDU - Raising Startup Capital

1. ! ! ! Raising startup capital Campus EDU Hi I’m Ricardo! Startup Community! @ric0seq www.seedrs.com @seedrs

2. Capital raising! So many great businesses don’t get off the ground ! ! • Too early for angels! ! ! • Too small for VC’s! ! ! • Friends and family aren’t an option! ! ! ! !

3. Investing in startups  Appeals to many people who lack the opportunity to do so ! ! • Limited to high-net-worths! ! ! • Time consuming legal paperwork! ! • Sourcing and due diligence are a full-time job ! !

4. Seedrs! an equity-crowdfunding platform!   • Raise capital seamlessly from your networks, peers, customers, communities, our investor base and the crowds! ! • Anyone can invest from €10+! ! • Simple online process! ! !

5. Numbers so far 46,000 registered investors 114 campaigns funded +£11 million in 2Y Days to Fund! Fastest Avg. Longest 2.5 hours 24 days 92 days ! Number of Investors! Fewest Avg. Maximum 7 115 909 Average Funding Amounts £9,500 £100,000 £2,580,000 Smallest Avg. Largest

6. 2013-2014  exciting stuff!   • £2.6M in 11 days from 919 investors    • Open to entrepreneurs and investors Europe-wide    • Since then: investments from 45 countries and 20% user base from outside the UK! ! !

7. Seedrs DNA! ! • One single legal shareholder! ! • In-house DD and legal paperwork! ! • Lifecycle managers of your shareholders, we’re with you for the long run! ! • We only make money if you’re successful

8. Validation! Our startups are up to great things!

9. Case Study: Future Ad Labs • Replacing CAPTCHAs with advertising-enabled games! • Raised £60,000 from 70 investors through Seedrs in summer 2012! • Went on to raise money from Balderton and Passion, and to be admitted to the BBC Labs programme! • Growing very quickly and looking like a strong chance of a major exit

10. Case Study: Satago • Online invoice tracking for freelancers! ! • Raised £30,000 from 61 investors through Seedrs in 2012! ! • Went through Seedcamp’s acceleration program! ! • Went on to raise $1,000,000 from venture capital investors! !

11. Case Study: Maily • Email for 3y+ currently with 200 new signups per day and 120k users to date  • Brussels-based, was accelerated by Seedcamp in February 2013  • Raised £30,000 from 215 investors through Seedrs in spring 2014  • Faber ventures participated in the round

12. Campaign Creation Campaign Launch Reach Your Target Grow Your Business Seedrs journey!

13. www.seedrs.com @seedrs Why equity-crowdfunding?

14. Efficiency! access, process and speed     • Top-up or blend offline commitments with online investors    • Efficiently manage legal paperwork with our standard professional services    • Faster fundraising

15. Community Building ! • Build your community straight from your cap-table ! • Allow existing users or customers and give them the possibility to invest ! • Microcosm raised £100k from his users in 2h30min

16. Value chain lock-in • Get an advantage over competition     • You become the trusted choice as partners now have a vested interest in you    • Blue Crow Media now “owns” the London’s coffee scene

17. Publicity • Generate buzz and word-of-mouth! ! • Get some press to help you reach your campaign target and reach your audience! ! • Acquire users and customers while fundraising

18. Validation • Get your MVP to the next level! ! • Validate if you’re up to something by testing your community of early adopters! !

19. www.seedrs.com @seedrs How to raise funds from the crowds?

20. Before you start • bootstrapping! ! • milestones/roadmap! ! • valuation! ! • campaign preparation! ! • documentation

21. Mindsets • Storytelling! ! ! • Networks! ! ! • Community! ! ! • Hustle/Hack! ! ! • Empathy

22. Si = Ni + Pi Seedrs Investors

23. Network Investors • Direct! ! • Social/Digital! ! • Public

24. Direct • Build a tribe!!! ! • Generate excitement amongst your campaign ambassadors! ! • Reach out to your networks and plan 1on1s! ! • Engage via email, calls, messages, newsletters and in person! ! !

25. Social/Digital • Find out where your communities of interest are ! • Tap into specialty blogs and forums ! • Get community leaders involved ! • Give people content… people devour content!! ! ! !

26. Public • Reach out to the wider audience! ! • Find that one journalist that is going to want to write about you! ! • Get some testimonials from key influencers! ! ! ! !

27. Platform investors • Write considered answers in the Q&A ! • Provide engaging and regular updates ! • Arrange conversations online and offline ! • Email investors who expressed interest! ! ! !

28. t Direct Social/Digital Public Platform Platform investors

29. Shifting to a networked world… “The peer progressive’s faith in the positive effects of the Internet rests on this democratic principle: ! ! When you give people more control over the flow of information and decision making in their communities, their social health improves — incrementally, in fits and starts, but also inexorably.”! ! Steven Johnson in Future Perfect

30. Thank you for listening!! Ricardo Sequerra! ricardo.sequerra@seedrs.com! @ric0seq! ! ! Seedrs! www.seedrs.com! @seedrs Seedrs Limited is authorised and regulated by the UK Financial Conduct Authority.