Seedrs - Campus EDU - Raising Startup Capital

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Seedrs - Campus EDU - Raising Startup Capital

  1. 1. ! ! ! Raising startup capital Campus EDU Hi I’m Ricardo! Startup Community! @ric0seq www.seedrs.com @seedrs
  2. 2. Capital raising! So many great businesses don’t get off the ground ! ! • Too early for angels! ! ! • Too small for VC’s! ! ! • Friends and family aren’t an option! ! ! ! !
  3. 3. Investing in startups
 Appeals to many people who lack the opportunity to do so ! ! • Limited to high-net-worths! ! ! • Time consuming legal paperwork! ! • Sourcing and due diligence are a full-time job ! !
  4. 4. Seedrs! an equity-crowdfunding platform! 
 • Raise capital seamlessly from your networks, peers, customers, communities, our investor base and the crowds! ! • Anyone can invest from €10+! ! • Simple online process! ! !
  5. 5. Numbers so far 46,000 registered investors 114 campaigns funded +£11 million in 2Y Days to Fund! Fastest Avg. Longest 2.5 hours 24 days 92 days ! Number of Investors! Fewest Avg. Maximum 7 115 909 Average Funding Amounts £9,500 £100,000 £2,580,000 Smallest Avg. Largest
  6. 6. 2013-2014
 exciting stuff! 
 • £2.6M in 11 days from 919 investors
 
 • Open to entrepreneurs and investors Europe-wide
 
 • Since then: investments from 45 countries and 20% user base from outside the UK! ! !
  7. 7. Seedrs DNA! ! • One single legal shareholder! ! • In-house DD and legal paperwork! ! • Lifecycle managers of your shareholders, we’re with you for the long run! ! • We only make money if you’re successful
  8. 8. Validation! Our startups are up to great things!
  9. 9. Case Study: Future Ad Labs • Replacing CAPTCHAs with advertising-enabled games! • Raised £60,000 from 70 investors through Seedrs in summer 2012! • Went on to raise money from Balderton and Passion, and to be admitted to the BBC Labs programme! • Growing very quickly and looking like a strong chance of a major exit
  10. 10. Case Study: Satago • Online invoice tracking for freelancers! ! • Raised £30,000 from 61 investors through Seedrs in 2012! ! • Went through Seedcamp’s acceleration program! ! • Went on to raise $1,000,000 from venture capital investors! !
  11. 11. Case Study: Maily • Email for 3y+ currently with 200 new signups per day and 120k users to date
 • Brussels-based, was accelerated by Seedcamp in February 2013
 • Raised £30,000 from 215 investors through Seedrs in spring 2014
 • Faber ventures participated in the round
  12. 12. Campaign Creation Campaign Launch Reach Your Target Grow Your Business Seedrs journey!
  13. 13. www.seedrs.com @seedrs Why equity-crowdfunding?
  14. 14. Efficiency! access, process and speed 
 
 • Top-up or blend offline commitments with online investors
 
 • Efficiently manage legal paperwork with our standard professional services
 
 • Faster fundraising
  15. 15. Community Building ! • Build your community straight from your cap-table ! • Allow existing users or customers and give them the possibility to invest ! • Microcosm raised £100k from his users in 2h30min
  16. 16. Value chain lock-in • Get an advantage over competition 
 
 • You become the trusted choice as partners now have a vested interest in you
 
 • Blue Crow Media now “owns” the London’s coffee scene
  17. 17. Publicity • Generate buzz and word-of-mouth! ! • Get some press to help you reach your campaign target and reach your audience! ! • Acquire users and customers while fundraising
  18. 18. Validation • Get your MVP to the next level! ! • Validate if you’re up to something by testing your community of early adopters! !
  19. 19. www.seedrs.com @seedrs How to raise funds from the crowds?
  20. 20. Before you start • bootstrapping! ! • milestones/roadmap! ! • valuation! ! • campaign preparation! ! • documentation
  21. 21. Mindsets • Storytelling! ! ! • Networks! ! ! • Community! ! ! • Hustle/Hack! ! ! • Empathy
  22. 22. Si = Ni + Pi Seedrs Investors
  23. 23. Network Investors • Direct! ! • Social/Digital! ! • Public
  24. 24. Direct • Build a tribe!!! ! • Generate excitement amongst your campaign ambassadors! ! • Reach out to your networks and plan 1on1s! ! • Engage via email, calls, messages, newsletters and in person! ! !
  25. 25. Social/Digital • Find out where your communities of interest are ! • Tap into specialty blogs and forums ! • Get community leaders involved ! • Give people content… people devour content!! ! ! !
  26. 26. Public • Reach out to the wider audience! ! • Find that one journalist that is going to want to write about you! ! • Get some testimonials from key influencers! ! ! ! !
  27. 27. Platform investors • Write considered answers in the Q&A ! • Provide engaging and regular updates ! • Arrange conversations online and offline ! • Email investors who expressed interest! ! ! !
  28. 28. t Direct Social/Digital Public Platform Platform investors
  29. 29. Shifting to a networked world… “The peer progressive’s faith in the positive effects of the Internet rests on this democratic principle: ! ! When you give people more control over the flow of information and decision making in their communities, their social health improves — incrementally, in fits and starts, but also inexorably.”! ! Steven Johnson in Future Perfect
  30. 30. Thank you for listening!! Ricardo Sequerra! ricardo.sequerra@seedrs.com! @ric0seq! ! ! Seedrs! www.seedrs.com! @seedrs Seedrs Limited is authorised and regulated by the UK Financial Conduct Authority.

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