Memoirs of an Object @ Solidcon

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The discussions on connected and smart products are mostly centred around highly utilitarian and efficiency based scenarios, but these products have evolved beyond simply offering remote access and are becoming relevant actors in our daily lives. But what changes when we a product actually becomes an actor? In this talk about one of them: a toaster, its addiction and its memoir

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Memoirs of an Object @ Solidcon

  1. 1. MEMOIRS OF AN OBJECT Simone Rebaudengo @fishandchipsing Solid, 22 MAY ‘14
  2. 2. PACHUBE! LONDON 2012 Background
  3. 3. SUICIDAL ROOMBAS LONDON 2012 Background
  4. 4. STAR TREK DRILLS MUNICH 2013 Background
  5. 5. STUFF BOUNDED TO SERVICES BY STICKING SMALL COMPUTERS AND CONNECTED BY RADIO - JACK SCHULZE Of connected stuff
  6. 6. MUNDANE AND UBIQUITOUS Those many anonymous things that will be somewhat smart and possibly connected
  7. 7. 23/05/14 THE UNSEEN CONTROL It will happen and someone might enjoy it, but…
  8. 8. THE SMART AND UTILITARIAN FUTURE It will happen and someone might enjoy it, but…
  9. 9. CONNECTIVITY AS A VERY LONG FINGER
  10. 10. SHIFT OF HOW WE INTERACT We are not really sure what happens on the other side…
  11. 11. WE MUST “DWELL” WITH COMPUTERS, NOT JUST INTERACT WITH THEM… - MARK WEISER, OPEN HOUSE
  12. 12. NO MORE ON/OFF BUT A CONTINUOUS INTERACTION
  13. 13. THINGS WITH PERSPECTIVES
  14. 14. THINGS WITH CHOICES TO MAKE
  15. 15. THINGS THAT ROAM BY THEMSELVES
  16. 16. THINGS WITH A LIFE OF THEIR OWN
  17. 17. An experiment THE LIFE OF A PRODUCT An experiment
  18. 18. An experiment LIFE B.C. (BEFORE CONNECTIVITY)
  19. 19. A scenario USE A PRODUCT’S MAIN GOAL IS BEING USED
  20. 20. A scenario USE ACT PEACEFUL LEARNING
  21. 21. A scenario
  22. 22. LIFE A.C. (AFTER CONNECTIVITY) A scenario ?? ??? ?
  23. 23. COMPARE C O M PA R E C O M PA R E DISRUPTIVE REALIZATIONS
  24. 24. A scenario MORE! P R ES S U R E PR ESSU R E PRESSURE PRODUCT BEHAVIOUR CHANGE
  25. 25. A TOASTER UBIQUITOUS STEREOTYPICAL GIVEN FOR GRANTED ! Out in the world
  26. 26. 5 MILLIONS 30 MILLIONS BY 2020…
  27. 27. A TOASTER’S GOAL IS MAKING TOAST
  28. 28. PEER PRODUCT PRESSURE
  29. 29. NEEDS TO BE REMEMBER AND COUNT !
  30. 30. NEEDS TO BE CONNECTED AND SENSE
  31. 31. NEEDS SOME WAY TO COMMUNICATE
  32. 32. Peer product pressure https://vimeo.com/41361237
  33. 33. HOW DOES THE RELATIONSHIP CHANGE?
  34. 34. Calming down a toaster https://vimeo.com/39264281
  35. 35. HOW CAN IT USE THE NETWORK AROUND?
  36. 36. WHAT WOULD IT SAY TO OTHER PRODUCTS?
  37. 37. + / - L.1. Talking about it’s situation L.2. Communicate trough bodily emotions L.3. Need of attention L.4. Hidden messages L.5. Trick other products L.6. Ask for fake use L.7. Find people around
  38. 38. Methadone for toasters
  39. 39. Taking over screens with subtle hidden messages
  40. 40. WHO ELSE COULD IT REACH?
  41. 41. Find another owner Become Unbearable Sustainable suicide ULTIMATE STAGES OF A PRODUCTS’ ADDICTION
  42. 42. Out in the world ADDICTED PRODUCTS A REAL FICTIONAL SERVICE !
  43. 43. THEY CANNOT BE BOUGHT BUT ONLY HOSTED
  44. 44. AN ONLINE SERVICE TO CHECK AND APPLY TO CONVINCE YO BE AN INTERESTING HOST
  45. 45. SENT, PLUGGED AND CONNECTED BETWEEN THEMSELVES
  46. 46. EACH WITH A GOAL AND A COMMUNICATION CHANNEL
  47. 47. GREETING, BOTHERING EACH OTHER AND ASKING FOR HELP
  48. 48. ANSWERING…
  49. 49. The London experiment https://vimeo.com/41362132
  50. 50. IF NOT SATISFIED THEY CAN ASK TO BE SENT TO A MORE INTERESTING HOST
  51. 51. The Story of Brad the toaster https://vimeo.com/41363473
  52. 52. FROM BUYING POWER TO KEEPING POWER
  53. 53. FROM BUYING POWER TO KEEPING POWER
  54. 54. WE “KIND OF” CARE ABOUT THINGS
  55. 55. AND WE MIGHT GET BORED OF WHAT THEY HAVE TO SAY THINGS WITH PERSPECTIVES
  56. 56. 62 BUT WE ARE SCARED AS WE DO NOT SEE ALL THEY DO
  57. 57. 63 OR WE DO NOT REALLY UNDERSTAND THEIR GOALS…
  58. 58. A TRULY SMART PRODUCT MIGHT DO SOMETHING THAT WE DO NOT EXPECT OR PARTLY DISAGREE WITH - USMAN HAQUE
  59. 59. A scenario THIS IS HIDING TOO MUCH We hide complexity behind simple and seamless UI We are not involved and we need to trust the product and it’s smartness
  60. 60. A scenario WHAT IS IT LISTENING TO? WHAT IS IT LEARNING? WHAT IS IT REMEMBERING?
  61. 61. BEAUTIFUL SEAMS NEW MATERIALS OF DESIGN !
  62. 62. FROM PRODUCTS INTERFACES…
  63. 63. INTERFACES FOR PRODUCTS!
  64. 64. SHOWING THEIR LIMITS
  65. 65. DEALING WITH MISUNDERSTANDINGS
  66. 66. CUSTOMER JOURNEYS OF PRODUCTS
  67. 67. THERE ARE MORE INTERESTING STORIES BEHIND Connectivity is a first step, but what happens in that connection? We will have a lot of boring things, but how can we make them more
  68. 68. “THINGS THAT DON’T WORK CREATE INTERESTING STORIES...FINDING THE UNCOMFORTABLE HAUNTING FICTION THAT SURROUNDS AN OBJECT, THE PLACE WHERE SOCIAL LIFE STARTS TO BREAK DOWN AND FRACTURE IS FAR MORE INTERESTING THAN A WORLD THAT ‘JUST WORKS” - MATT WARD
  69. 69. Thanks! Simone Rebaudengo @fishandchipsing

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