1.
MEMOIRS
OF AN OBJECT
Simone Rebaudengo
@fishandchipsing
Solid, 22 MAY ‘14

2.
PACHUBE!
LONDON 2012
Background

3.
SUICIDAL
ROOMBAS
LONDON 2012
Background

4.
STAR TREK
DRILLS
MUNICH 2013
Background

5.
STUFF BOUNDED TO SERVICES BY
STICKING SMALL COMPUTERS
AND CONNECTED
BY RADIO
- JACK SCHULZE
Of connected stuff

6.
MUNDANE AND
UBIQUITOUS
Those many anonymous
things that will be somewhat
smart and possibly
connected

7.
23/05/14
THE UNSEEN
CONTROL
It will happen and someone
might enjoy it, but…

8.
THE SMART AND
UTILITARIAN FUTURE
It will happen and someone
might enjoy it, but…

9.
CONNECTIVITY AS A
VERY LONG FINGER

10.
SHIFT OF HOW
WE INTERACT
We are not really sure what
happens on the other side…

11.
WE MUST “DWELL” WITH COMPUTERS,
NOT JUST INTERACT WITH THEM…
- MARK WEISER, OPEN HOUSE

12.
NO MORE ON/OFF
BUT A CONTINUOUS INTERACTION

13.
THINGS
WITH PERSPECTIVES

14.
THINGS WITH
CHOICES TO MAKE

15.
THINGS THAT ROAM
BY THEMSELVES

16.
THINGS WITH A
LIFE OF THEIR OWN

17.
An experiment
THE LIFE OF A PRODUCT
An experiment

18.
An experiment
LIFE B.C.
(BEFORE CONNECTIVITY)

19.
A scenario
USE
A PRODUCT’S MAIN GOAL IS BEING USED

20.
A scenario
USE
ACT
PEACEFUL LEARNING

21.
A scenario

22.
LIFE A.C.
(AFTER CONNECTIVITY)
A scenario
?? ??? ?

23.
COMPARE
C
O
M
PA
R
E
C
O
M
PA
R
E
DISRUPTIVE REALIZATIONS

24.
A scenario
MORE!
P
R
ES
S
U
R
E
PR
ESSU
R
E
PRESSURE
PRODUCT BEHAVIOUR CHANGE

25.
A TOASTER
UBIQUITOUS
STEREOTYPICAL
GIVEN FOR GRANTED
!
Out in the world

26.
5 MILLIONS 30 MILLIONS
BY 2020…

27.
A TOASTER’S GOAL IS MAKING TOAST

28.
PEER PRODUCT PRESSURE

29.
NEEDS TO BE
REMEMBER AND
COUNT
!

30.
NEEDS TO BE
CONNECTED AND
SENSE

31.
NEEDS SOME WAY TO
COMMUNICATE

32.
Peer product pressure
https://vimeo.com/41361237

33.
HOW DOES THE RELATIONSHIP CHANGE?

34.
Calming down a toaster
https://vimeo.com/39264281

35.
HOW CAN IT USE THE NETWORK AROUND?

36.
WHAT WOULD IT SAY TO OTHER PRODUCTS?

37.
+ / -
L.1. Talking about it’s situation
L.2. Communicate trough bodily emotions
L.3. Need of attention
L.4. Hidden messages
L.5. Trick other products
L.6. Ask for fake use
L.7. Find people around

38.
Methadone for toasters

39.
Taking over screens with subtle hidden messages

40.
WHO ELSE COULD IT REACH?

41.
Find another owner
Become Unbearable
Sustainable suicide
ULTIMATE STAGES OF A PRODUCTS’ ADDICTION

42.
Out in the world
ADDICTED
PRODUCTS
A REAL FICTIONAL SERVICE
!

43.
THEY CANNOT BE BOUGHT BUT ONLY HOSTED

44.
AN ONLINE SERVICE TO CHECK AND APPLY TO CONVINCE
YO BE AN INTERESTING HOST

45.
SENT, PLUGGED AND CONNECTED BETWEEN THEMSELVES

46.
EACH WITH A GOAL AND A COMMUNICATION CHANNEL

47.
GREETING, BOTHERING EACH OTHER AND ASKING FOR HELP

48.
ANSWERING…

49.
The London experiment
https://vimeo.com/41362132

50.
IF NOT SATISFIED THEY CAN ASK TO BE SENT TO A MORE INTERESTING HOST

51.
The Story of Brad the toaster
https://vimeo.com/41363473

52.
FROM BUYING POWER TO KEEPING POWER

53.
FROM BUYING POWER TO KEEPING POWER

54.
WE “KIND OF” CARE
ABOUT THINGS

55.
AND WE MIGHT GET
BORED OF WHAT THEY
HAVE TO SAY
THINGS
WITH PERSPECTIVES

56.
62
BUT WE ARE SCARED
AS WE DO NOT SEE
ALL THEY DO

57.
63
OR WE DO NOT
REALLY UNDERSTAND
THEIR GOALS…

58.
A TRULY SMART PRODUCT MIGHT DO
SOMETHING THAT WE DO NOT EXPECT
OR PARTLY DISAGREE WITH
- USMAN HAQUE

59.
A scenario
THIS IS HIDING TOO MUCH
We hide complexity behind simple and seamless UI
We are not involved and we need to trust the product and it’s smartness

60.
A scenario
WHAT IS IT LISTENING TO?
WHAT IS IT LEARNING?
WHAT IS IT REMEMBERING?

61.
BEAUTIFUL SEAMS
NEW MATERIALS OF DESIGN
!

62.
FROM PRODUCTS INTERFACES…

63.
INTERFACES FOR PRODUCTS!

64.
SHOWING THEIR
LIMITS

65.
DEALING WITH
MISUNDERSTANDINGS

66.
CUSTOMER JOURNEYS
OF PRODUCTS

67.
THERE ARE MORE INTERESTING STORIES BEHIND
Connectivity is a first step, but what happens in that connection?
We will have a lot of boring things, but how can we make them more

68.
“THINGS THAT DON’T WORK CREATE
INTERESTING STORIES...FINDING THE
UNCOMFORTABLE HAUNTING FICTION
THAT SURROUNDS AN OBJECT, THE
PLACE WHERE SOCIAL LIFE STARTS TO
BREAK DOWN AND FRACTURE IS FAR
MORE INTERESTING THAN A WORLD
THAT ‘JUST WORKS”
- MATT WARD

69.
Thanks!
Simone Rebaudengo
@fishandchipsing