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DMA Email Lifecycle Events 2011: Conversion - Email Marketing Trends in 2011


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Key note presentation reviewing upcoming trends in email marketing for 2011, including a focus on attribution and email’s ability to keep a marketer’s brand top-of-mind far beyond the initial send date and a look at the growth of mobile email and its potential to affect conversion rates.

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DMA Email Lifecycle Events 2011: Conversion - Email Marketing Trends in 2011

  1. 1. Upcoming Trends in 2011: Conversion Riaz Kanani Marketing Director, Alchemy Worx
  2. 2. Alchemy Worx <ul><li>100% focus on email marketing </li></ul><ul><li>60+ email experts </li></ul><ul><li>Expert services provided in every aspect of email marketing </li></ul>
  3. 3. A trend or two <ul><li>Attribution and Branding </li></ul><ul><li>How are you assigning credit for the conversion? </li></ul><ul><li>Mobile Email </li></ul><ul><li>How prevalent is it within your list? </li></ul>
  5. 5. Banner PPC Email SEO Purchase +2 days +8 days +1 days Which channel converted the sale?
  6. 6. 87% of marketers/agencies misattribute credit
  7. 7. Why?
  8. 8. Relax..
  9. 9. The Nudge Effect
  10. 12. MOBILE EMAIL
  11. 13. Email moving beyond the desktop <ul><li>81% growth in mobile email in past six months </li></ul>Source: Return Path
  12. 14. Source: Campaign Monitor
  13. 15. Source: Litmus, March 2011
  14. 16. Smartphone OS Share 2015
  15. 17. Steps to take <ul><li>Analyse your list </li></ul><ul><li>Unlikely you need to drop everything today </li></ul><ul><li>But if redesigning anyway... </li></ul>
  16. 18. What to think about.. <ul><li>Don’t sacrifice your desktop users </li></ul><ul><li>Design with both in mind </li></ul><ul><li>Don’t forget landing pages </li></ul><ul><li>Think about fingers </li></ul><ul><li>Try @media queries </li></ul>
  17. 19. @alchemyworx @riazkanani [email_address] 020 7025 2112 Thank You. Questions?