How mang inasal changed the game

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  • Aching to eat the best tasting chicken inasal?
    You should be at LAI GARDEN MIXED FLAVORS AND TREATS at Gaisano Capital south, Cebu City.....there you will savour the greatest chicken inasal in the philippines if not in asia!!! super yummy!!! p99 unlimited rice with pancit canton and dessert...talagang super sulit!!!!
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How mang inasal changed the game

  1. 1. How Mang InasalChanged the Game Group 1: Team Mang Inasal V54 Markma De Ungria June 2011
  2. 2. The Company• 2003, 250 sqm space in Robinsons Place Iloilo parking building• Edgar “Injap” Sia II• 2005, offered franchising• October 2010, 303 branches, 24 are company owned manginasalv54.blogspot.com
  3. 3. Fast Food Chicken Barbeque!Already existing fast food of pizza, burgers, fried chicken, and different cuisines – none for grilled chicken!NWD of authentic and hearty Filipino food, in affordable fast food style has not been met until Mang Inasal.Unique Selling Proposition: Fast food chicken bbq, authentic Filipino taste, sulit with unlimited rice! manginasalv54.blogspot.com
  4. 4. Mang Inasal Winning Strategy: Cost LeadershipPRODUCT• Filipino fare (bbq inasal and unlimited rice)+• Affordable PricesFORMAT/STRUCTURE• Fast Food, Quick Serve• Franchising manginasalv54.blogspot.com
  5. 5. Real Pinoy• Inasal – Based on bbq – Vinegar and ginger marinade – Achuete oil – Chicken innards• Kinamot manginasalv54.blogspot.com
  6. 6. Product Description Sweet and Spicy About A Quarter Size Chicken, Bamboo Sticks for Skewers, Plate lined with a Banana Leaf,Stamp-Grilled with Charcoal (Pinoy BBQ),Unlimited Rice wrapped in a Banana Leaf manginasalv54.blogspot.com
  7. 7. Real Pinoy
  8. 8. Sulit Style• Unlimited Rice• Soup• Paborito Meals• Other Filipino Fare
  9. 9. Vs. Direct Competitors
  10. 10. Vs. Indirect Competitors
  11. 11. Filipino Format• Fast-food, quick-serve• Franchising• Jollibee Family - bought 70% of MIPI - 345/1921 = 17.95% of JFC are MI Stores• Maximum Marketing• Celebrity Endorsement manginasalv54.blogspot.com
  12. 12. Marketing to the Max
  13. 13. The Winning Strategy manginasalv54.blogspot.com

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