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Forensically Analysing Cornerstone Content - WordCamp Manchester 2018

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Presentation for Forensically Analysing Cornerstone Content, my presentation for WordCamp Manchester 2018. In this presentation I discuss Content Marketing for your most important pieces on your blog. #wcmcr

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Forensically Analysing Cornerstone Content - WordCamp Manchester 2018

  1. 1. FORENSICALLY ANALYSING CORNERSTONE CONTENT Rhys Wynne - @rhyswynne
  2. 2. @rhyswynne - @dwinrhys WHAT IS CORNERSTONE CONTENT? “Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts.” Marieke van de Rakt - https://yoast.com/what-is-cornerstone-content/
  3. 3. @rhyswynne - @dwinrhys MY FIVE POINTS FOR CORNERSTONE CONTENT 1.Long 2.Ranks Well In Search Engines 3.Solves The Problem it Ranks For 4.Evergreen 5.Referred To Throughout The Site
  4. 4. ➤ @rhyswynne - @dwinhys EXAMPLE OF CORNERSTONE CONTENT AN EXAMPLE OF CORNERSTONE CONTENT http://bit.ly/winwarsecure
  5. 5. ➤ @rhyswynne - @dwinhys 1. LONG LONG
  6. 6. ➤ @rhyswynne - @dwinhys 1. LONG LONG
  7. 7. ➤ @rhyswynne - @dwinhys 2. RANKS WELL IN SEARCH ENGINES 2. RANKS WELL IN SEARCH ENGINES(Advert)
  8. 8. @rhyswynne - @dwinrhys 2. RANKS WELL IN SEARCH ENGINES Brainstorming Cornerstone Content:- 1.Predict the future 2.Pivot 3.Find your “Wow” 4.Curated Content
  9. 9. ➤ @rhyswynne - @dwinhys 2. RANKS WELL IN SEARCH ENGINES 2. RANKS WELL IN SEARCH ENGINES
  10. 10. ➤ @rhyswynne - @dwinhys 2. RANKS WELL IN SEARCH ENGINES RANKS WELL IN SEARCH ENGINES
  11. 11. ➤ @rhyswynne - @dwinhys 2. RANKS WELL IN SEARCH ENGINES RANKS WELL IN SEARCH ENGINES
  12. 12. ➤ @rhyswynne - @dwinhys 2. RANKS WELL IN SEARCH ENGINES 2. R
  13. 13. ➤ @rhyswynne - @dwinhys 3. SOLVES THE PROBLEM IT RANKS FOR SOLVES THE PROBLEM IT RANKS FOR https://www.answerthepublic.com/
  14. 14. ➤ @rhyswynne - @dwinhys 3. SOLVES THE PROBLEM IT RANKS FOR SOLVES THE PROBLEM IT RANKS FOR
  15. 15. ➤ @rhyswynne - @dwinhys 3. SOLVES THE PROBLEM IT RANKS FOR SOLVES THE PROBLEM IT RANKS FOR
  16. 16. ➤ @rhyswynne - @dwinhys 4. EVERGREEN EVERGREEN
  17. 17. ➤ @rhyswynne - @dwinhys 4. EVERGREEN EVERGREEN
  18. 18. ➤ @rhyswynne - @dwinhys 4. EVERGREEN EVERGREEN
  19. 19. ➤ @rhyswynne - @dwinhys 4. EVERGREEN PAGE ANALYTICS GOOGLE CHROME EXTENSION http://bit.ly/winwarpagoogle
  20. 20. @rhyswynne - @dwinrhys 5. REFERRED TO THROUGHOUT THE SITE 1.Repurposing Cornerstone Content 2.Content that leads into your Cornerstone content
  21. 21. ➤ @rhyswynne - @dwinhys 5. REFERRED TO THROUGHOUT THE SITE REFERRED TO THROUGHOUT THE SITE
  22. 22. ➤ @rhyswynne - @dwinhys 5. REFERRED TO THROUGHOUT THE SITE REFERRED TO THROUGHOUT THE SITE
  23. 23. ➤ @rhyswynne - @dwinhys 5. REFERRED TO THROUGHOUT THE SITE REFERRED TO THROUGHOUT THE SITE https://www.google.com/webmasters/
  24. 24. ➤ @rhyswynne - @dwinhys 5. REFERRED TO THROUGHOUT THE SITE 5. REFERRED TO THROUGHOUT THE SITE
  25. 25. ➤ @rhyswynne - @dwinhys 5. REFERRED TO THROUGHOUT THE SITE 5. REFERRED TO THROUGHOUT THE SITE
  26. 26. ➤ @rhyswynne - @dwinhys 5. REFERRED TO THROUGHOUT THE SITE 5. REFERRED TO THROUGHOUT THE SITE
  27. 27. @rhyswynne - @dwinrhys 5. RESULTS (TO JULY 2018) • 22,500 visitors to the post • 41 Email Subscribers • £250 in affiliate income
  28. 28. @rhyswynne - @dwinrhys THANK YOU! @rhyswynne @dwinrhys dwinrhys.com winwar.co.uk

Presentation for Forensically Analysing Cornerstone Content, my presentation for WordCamp Manchester 2018. In this presentation I discuss Content Marketing for your most important pieces on your blog. #wcmcr

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