THAT’SNOTSTRATEGY!How buzzwords and CEOs are misleading the true meaning of strategy.BY RHYS HILLMAN, DIGITAL STRATEGIST A...
IN YOUR MIND, WHAT’SSTRATEGY?...
“     Build a system which is as deeply as      possible integrated into every major        device that people want to use...
“NOPE Build a system which is as deeply as      possible integrated into every major        device that people want to use...
WHAT’SWRONG WITHTHISSTRATEGY?
STATEMENTS LIKETHIS ARE, GOALS,VISIONS, AMBITIONS,IDEALS - THEY ARENOT STRATEGIC.
LEADERS OF ORGANISATIONSLOVE TO TALK ‘STRATEGICTHINKING’.
BUT MANY OF THEM SEEMTO HAVE FORGOTTEN THEDIFFERENCE BETWEEN‘AMBITIONS’ AND AN ACTUALSTRATEGIC APPROACH.
“Pivot back to the economy. Improving the economy   and creating jobs.                      ”   Politicians are           ...
“This Slideshare is going to get         1,000,000 viewsREAL STRATEGY IS NOT JUST THE   AMBITION TO PERFORM.       ” “How ...
SO IF GROWING MY BUDGET BYEOFY ISN’T A STRATEGY WHAT IS?                    DIAGNOSISWhat are the main obstacles, challeng...
“Strategy is a creative act and theway to produce good strategy is   go beyond basic analysis tocreatively integrate your ...
“   Good strategy is rare because it  requires leaders to make a choice, and say not too many things in order   to say yes...
“   Good strategy is rare because it  requires leaders to make a choice, and say not too many things in order   to say yes...
NEXT STEPS?Deep Dive into your brand/product/creative/business model.Set yourself some serious relevant ambitions.Analyse ...
COME CHAT  STRATEGY   WITH MEWWW.TWITTER.COM/RHYSHILLMAN
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That's Not Strategy!

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A quick, lighthearted refresher on the process of Strategy and how its use is being exploited.

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That's Not Strategy!

  1. THAT’SNOTSTRATEGY!How buzzwords and CEOs are misleading the true meaning of strategy.BY RHYS HILLMAN, DIGITAL STRATEGIST AT GPY&R MELBOURNE
  2. IN YOUR MIND, WHAT’SSTRATEGY?...
  3. “ Build a system which is as deeply as possible integrated into every major device that people want to use.MARK ZUCKERBERG ON FACEBOOK MOBILE STRATEGY
  4. “NOPE Build a system which is as deeply as possible integrated into every major device that people want to use.MARK ZUCKERBERG ON FACEBOOK MOBILE STRATEGY
  5. WHAT’SWRONG WITHTHISSTRATEGY?
  6. STATEMENTS LIKETHIS ARE, GOALS,VISIONS, AMBITIONS,IDEALS - THEY ARENOT STRATEGIC.
  7. LEADERS OF ORGANISATIONSLOVE TO TALK ‘STRATEGICTHINKING’.
  8. BUT MANY OF THEM SEEMTO HAVE FORGOTTEN THEDIFFERENCE BETWEEN‘AMBITIONS’ AND AN ACTUALSTRATEGIC APPROACH.
  9. “Pivot back to the economy. Improving the economy and creating jobs. ” Politicians are huge offenders for touting ambitions and then calling them Strategy.
  10. “This Slideshare is going to get 1,000,000 viewsREAL STRATEGY IS NOT JUST THE AMBITION TO PERFORM. ” “How am I going to address the obstacles required to attain my ambition?” THIS IS THE STRATEGY!
  11. SO IF GROWING MY BUDGET BYEOFY ISN’T A STRATEGY WHAT IS? DIAGNOSISWhat are the main obstacles, challenges and issues facingyour organisation? GUIDING POLICYHow are you going to approach the challenge to bestovercome it? COHERENT ACTIONSNext steps, do you need more resources, greater investment,do you strike now or wait?
  12. “Strategy is a creative act and theway to produce good strategy is go beyond basic analysis tocreatively integrate your choices concerning where you play and ” how you propose to win.ROGER MARTIN ON STRATEGY
  13. “ Good strategy is rare because it requires leaders to make a choice, and say not too many things in order to say yes to a very specific thing. Good strategy coordinates efforts and has a thesis that may or may notbe right, but forces the organisation tomove in a particular way. Many times leaders are unwilling to take a standor can’t get everyone to agree on one ” approachRICHARD RUMELT ON STRATEGY
  14. “ Good strategy is rare because it requires leaders to make a choice, and say not too many things in order to say yes to a very specific thing. Good strategy coordinates efforts and has a thesis that may or may not FYI, GO BUY THIS DUDES BOOK ASAP.be right, but forces the organisation tomovehttp://www.amazon.com/Good-Strategy- in a particular way. Many times leaders are unwilling to take a stand Bad-Difference-Matters/dp/0307886239or can’t get everyone to agree on one ” approachRICHARD RUMELT ON STRATEGY
  15. NEXT STEPS?Deep Dive into your brand/product/creative/business model.Set yourself some serious relevant ambitions.Analyse the ‘what/where/why/how’ that will effect your strategyto success.Show Patience. Wait for your opportunity.AND DON’T CALL A GOAL YOUR ‘STRATEGY’...
  16. COME CHAT STRATEGY WITH MEWWW.TWITTER.COM/RHYSHILLMAN

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