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How to Master Ecommerce For Your Business [Webinar]


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These are the slides we used as part of our live webinar (held May 22, 2015), "How to Master Ecommerce For Your Business".

The recording is live on - check it out!

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How to Master Ecommerce For Your Business [Webinar]

  1. 1. How To Master Ecommerce For Your Business A Webinar by Virtual Logistics Inc. Hosted by Robin H. Smith, Co-Founder and General Manager of Sales & Marketing
  2. 2. If you have any questions during the webinar, feel free to enter them into the chat pane in your GoToWebinar window. Robin will answer selected questions at the end of the webinar. If you don’t have your question answered, you can email them to after the webinar concludes and we will respond.
  3. 3. Today’s webinar is hosted by Robin H. Smith Co-Founder and General Manager of Sales & Marketing
  4. 4. Overview of Webinar • The shifting retail landscape • The rise of internet retailing • The convergence of B2B & B2C – Omni, Multi • What is omni-channel? • Laying a proper foundation for your ecommerce business • Choosing the right technology for your ecommerce business • Connecting it all together • Questions from the audience
  5. 5. The Shifting Retail Landscape – Gutting of the Mall – Demographic Change
  6. 6. The Shifting Retail Landscape – Global
  7. 7. The Rise of Ecommerce – Global - Spend
  8. 8. The Shifting Retail Landscape – Canada global-potential-of-e-commerce?__lsa=b296-dba8
  9. 9. The Shifting Retail Landscape – Canadian Spend
  10. 10. The Shifting Retail Landscape - Canada
  11. 11. The Rise of Ecommerce – Canada vs USA ecommerce /
  12. 12. The Rise of M-commerce - Global hics/mcommerce/
  13. 13. The Convergence of B2B & B2C - Canada Buying habits are changing. 52% of B2B buys expect to make one out of two of their purchases online in three years time. 74% of B2B customers want to look up product information across any channel. 72% want self-service access to accounts and orders.
  14. 14. The Convergence of B2B & B2C - Global As consumers everywhere become more and more digitally savvy, B2B companies are facing pressure to meet these expectations with "B2C-like" experiences. Source:
  15. 15. What is Omni-Channel? Omni Channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. VL – We believe it should be a uniform experience and one that is contextual in nature. Retail channels can include: • Retail stores: 56% are comparing prices against other retailers • Online stores: 51% are comparing against the same store’s online price • Mobile stores: 51% are browsing reviews and recommendations • Mobile app stores • Telephone sales Source:,
  16. 16. What is Omni-Channel? “Unlike stores of today that are single-mindedly focused on keeping sales in-house, stores of the future will position themselves as true omnichannel hubs, serving customers through multiple channels of fulfillment, which will ultimately include their vendors and competitors – yes, even their competitors. Attribution for these sales will matter less than delivering the powerful shopping experience responsible for generating them, regardless of how, when or through whom they occur.” - Doug Stephens, & Author of The Retail Revival
  17. 17. Laying the Proper Foundation There are Four Best Practices for creating an effective ecommerce strategy.
  18. 18. Laying the Proper Foundation Best Practice #1: Define what your brand represents and how you want to interact online. You must establish trust. What is unique about your brand experience? This is all about customer interaction.
  19. 19. Laying the Proper Foundation Best Practice #2: Map out the experience and the supply chain with the focus being on how data moves and what data is required to satisfy the brand experience you want to create. This is becoming a bigger challenge for companies as their supply chains become more complex because they are selling via several channels, and each one has a difference experience and way of interacting. If you haven’t mapped it out, you can’t tie it all together.
  20. 20. Laying the Proper Foundation Best Practice #3: Plan for scalability. Omni channel and Ecommerce in particular requires continuous investment and freshness; this costs money and time. If you have unique products you will be approached by major retailers. They will present different challenges, so ensure the systems and companies you engage with have the skill and knowledge to handle those demands.
  21. 21. Laying the Proper Foundation Best Practice #4: Invest in technology that can grow with you. You need to think about how you scale.
  22. 22. Choosing The Right Technology
  23. 23. Choosing The Right Technology – What is the Strategy?
  24. 24. Connecting It All Together – Map it Out
  25. 25. Connecting It All Together – Integration Touchpoints Getting Technical: Communications Methods and Payloads: Webservices REST or SOAP JSON or XML AS2 EDI SFTP CSV, EDI, XML How do you connect and who does the connecting? Plug In – Point 2 Point Single Integration Solution - DIY Hosted Integration Service
  26. 26. Connecting It All Together - ROI
  27. 27. CONCLUSION • Times are changing quickly • Define what you represent • Map your data flows • Select technology that allows you to fulfill the vision • Make sure you can automate in an efficient and scalable manner
  28. 28. Questions? Audience Question & Answer Period Enter your questions into the chat pane now
  29. 29. Thank you For more information, visit Or contact VL directly at 1-905-814-1970 or
  30. 30. How To Master Ecommerce For Your Business