Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Is the web page becoming obsolete? What is the future of mobile?

278 views

Published on

Is the web page becoming obsolete? What is the future of mobile?
This presentation before the Inter American Press Association addresses this topic. #SIPBarbados2014

Published in: Mobile
  • Be the first to comment

  • Be the first to like this

Is the web page becoming obsolete? What is the future of mobile?

  1. 1. Inter American Press Association #SIPBarbados2014
  2. 2. Source:Geocities archive
  3. 3. “In 2013, 82% of Americans said they got news on a desktop or laptop and 54% said they got news on a mobile device. Beyond that, 35% reported that they get news in this way ‘frequently’ on their desktop or laptop, and 21% on a mobile device (cellphone or tablet).” Source: Pew Research - State of the News Media 2014
  4. 4. Source: Mobile Economy in Latin America report (GSMA).
  5. 5. 62%of Hispanic consumers in the United States have Internet access at home, compared to 76% of the general population, so we rely more on our mobile devices for web use. Source: State of the Hispanic consumer the Hispanic market imperative (Nielsen).
  6. 6. On average we send or receive 941 text messages per month, more than any other ethnic group. And we out-talk any other mobile user group by 40%, with 13 calls per day on average. We also download more music and pictures from our mobile phones than any other consumer group. Source: State of the Hispanic consumer the Hispanic market imperative (Nielsen).
  7. 7. 98% 2% January 2010 95% 5% January 2011 82% 18% January 2012 66% 34% January 2013 48% 52% January 2014
  8. 8.  Immediate  Comprehensive  Exclusive
  9. 9. Immediate  Summaries / digests  Quick curation  Breaking news / Alerts  Top stories
  10. 10. NYT Now  Launched this week  Subscription based  Targeted for a mobile audience  Quick updates, summaries and curated content
  11. 11. Circa  Launched 2012  Breaking news  Users follow stories and receive quick updates  Content curated from many sources
  12. 12. Comprehensive  In depth live coverage  News streams  Multimedia  Archival  Topic pages / verticals
  13. 13.  In January Forbes introduced article page streams to better engage mobile audiences and feature visual content.
  14. 14.  Different types and sources of content  Original content or curated
  15. 15. Exclusive  Premium content offerings  Long form  Investigations  Special projects/packages  Interactive data visualizations  Niche sites
  16. 16.  Focus  Prepare  Invest  Experiment
  17. 17.  Understand each platform so you can build better things.  Be mindful of your audience.  And yes, mobile is growing, so be ready.
  18. 18. Charo Henríquez Innovation Editor – GFR Media Twitter: @charohenriquez Linkedin: /charohenriquez

×