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Startup Camp Berlin, April 7th

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Joerg´s keynote on learnings from >20 years of starting companies and investing into startups. Thank you Dominik Tryba for the great pictures! Enjoy. I really think this presentation makes most sense when it´s the base for a discussion.

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Startup Camp Berlin, April 7th

  1. 1. Axel Springer Plug and Play Startup Camp Berlin Learnings Joerg Rheinboldt Berlin, April 7th 2017
  2. 2. we are talking DIGITAL !
  3. 3. Jörg Family Married Twin sons For Profit denkwerk alando.de ebay M10 Axel Springer Plug and Play Non Profit OFW betterplace gut.org Die Bundeskanzlerin TEDx Misc Projects Simply Seven Humboldt Viadrina School of Governance Unternehmerclub Unternehmerschule InCuba My
  4. 4. Axel Springer
  5. 5. Axel Springer Business Model 5 Note: Selection.
  6. 6. Axel Springer´s digital Transformation: more than 200 brands…
  7. 7. Axel Springer Plug and Play
  8. 8. Our Mission Accelerate Startups Support Transformation
  9. 9. Deal Flow Selection Program PortfolioProcess Network with startups and potential applicants Review applications and select startups for new program Continue relationships and support startups in future growth, funding, etc Engage in program activities (workshops, pitches, mentoring, etc) with startups Our Process.
  10. 10. Our Focus. Digital customer centric Business Models
  11. 11. CPAS 5% equity Our Deal.
  12. 12. International founders total investments active investments follow-on investment rate 45% 91 70 ~50% >2M follow-on valuation What we‘ve achieved.
  13. 13. Lessons learned: #1 The Team
  14. 14. The Team Why you?
  15. 15. Founder Team vs Executive Team For Peanuts you get monkeys !! Rucksack...? Employees vs. Founders
  16. 16. Lessons learned: #2 The Idea
  17. 17. Why This?!
  18. 18. Why now ? Fit to Market ? Leading Edge? –> Bleeding Edge Dude...
  19. 19. Lessons learned: #3 Values, Purpose & Goals
  20. 20. PURPOSE? VISION? Values? Value proposition ?
  21. 21. Values Vision Mission Strategic goals Strategy Operations & Controlling IteratePivot Lean Implement & Test Timing Strategy Matters.
  22. 22. Lessons learned: #4 Operations
  23. 23. TEST restults= Data Plans = Hopes Failing vs Testing ?
  24. 24. Customer Development Cycles Source: Steve Blank & Bob Dorf, Startup Owners Manual Test and Adjust as early as possible Business Model Sales & Marketing Roadmap Scale Operations Proposed MVP Proposed Funnel(s) Problem- Solution Fit Product-Market Fit Scale Execution Scale Organization Customer Discovery Customer Validation Customer Creation Company Building€ €€ €€ €
  25. 25. Lean? Agile PIVot!
  26. 26. 10X? 10%WoW? VIRAL! Scale! Growth Patterns! Lean?
  27. 27. Behavioral Economics!! Game Theory... Lock IN? MOATS.Network EFfectS?
  28. 28. „x“ for „y“? Hyperlocal! Mobile first? Platform! Sharing! Cro wds our cing
  29. 29. Lessons learned: #5 Business Model
  30. 30. Business model Pricing MEngen gerüst Conversions Monetization
  31. 31. License Sale? Financial risk? Services? Subscriptions? Retail? Commissions? Advertising? Business Models?
  32. 32. Lessons learned: #6 The Question
  33. 33. Venture Case vs. Dividend Model
  34. 34. Lessons learned: #7 Networks
  35. 35. Investors
  36. 36. Mentors
  37. 37. Experts
  38. 38. Corporate Partners
  39. 39. Lessons learned: #8 Financing
  40. 40. Pre-Seed Phase • Pre-Seed valuation €500k • Idea + Prototype • Friends, Family, Accelerators • Funding €25k - €125k • Founders hold >90% of shares Seed Phase Series A Phase • Seed valuation €2-4 Mio • Beta Launch • Angels, Grants, Early VCs • Funding €350k- >1Mio • Founders hold >70% of shares • Series A valuation €4-15 Mio • Serious Traction or Trajectory VC • Funding €1-5 Mio • Founders hold >50% of shares ACCELERATOR 1 WHO ARE THE INVESTORS HOW VENTURE FINANCING WORKS Different phases, different actors, different techniques.
  41. 41. Exit? Financing Strategy Milestones? Unicorn...
  42. 42. Lessons learned: #9 Momentum
  43. 43. Momentum: Growth TractionFinancing
  44. 44. Lessons learned: #10 Do it.
  45. 45. Thanks for listening! Q&A now. Joerg Rheinboldt j@aspnp.com @joerg (Twitter, Snapchat, Instagram)

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