Chapter 8 kotler quiz slideshare

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Identifying Market Segments and Targets

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Chapter 8 kotler quiz slideshare

  1. 1. TOP 10 Learning Questions for Chapter 8 Identifying Market Segments and Targets Rebs Andal, MD 8 May 2010
  2. 2. 1. In Basic Market Preference Segments, _______ exists when consumers want the same things <ul><li>Diffused Preferences </li></ul><ul><li>Homogenous Preferences </li></ul><ul><li>Clustered Preferences </li></ul><ul><li>Personal Preferences </li></ul><ul><li>Community Preferences </li></ul>
  3. 3. 2. In Basic Market Preference Segments, _______ exists when consumers want very different things <ul><li>Diffused Preferences </li></ul><ul><li>Homogenous Preferences </li></ul><ul><li>Clustered Preferences </li></ul><ul><li>Personal Preferences </li></ul><ul><li>Community Preferences </li></ul>
  4. 4. 3. The Four Levels of Micromarketing includes all of the following except: <ul><li>Segments </li></ul><ul><li>Niches </li></ul><ul><li>Local Areas </li></ul><ul><li>Individuals </li></ul><ul><li>Mass production </li></ul>
  5. 5. 4. Segmenting Consumer Markets includes the following except: <ul><li>Geographic </li></ul><ul><li>Psychotropic </li></ul><ul><li>Demographic </li></ul><ul><li>Psychographic </li></ul><ul><li>Behavioral </li></ul>
  6. 6. 5. Which of the following is true? <ul><li>One product for all is an example of local area of micromarketing </li></ul><ul><li>Mass production is a level of micromarketing to address similar needs and wants </li></ul><ul><li>Individual level of micromarketing means tailoring the needs and wants of local customer group. </li></ul><ul><li>Niches is described as sub-segments with a distinctive mix of benefits </li></ul><ul><li>One-to-one marketing is an example of niches micromarketing </li></ul>
  7. 7. 6. Which of the following is FALSE on Effective Segmentation Criteria? <ul><li>Accessible: segments can be effectively reached and served </li></ul><ul><li>Measurable: Size, purchasing power, profiles and segments can be measured </li></ul><ul><li>Actionable: effective programs can be designed to attract and serve the segments </li></ul><ul><li>Substantial: segments are large and profitable enough to serve </li></ul><ul><li>Differential: segments can be effectively reached and served </li></ul>
  8. 8. 7. Segmenting consumer markets based on region – Luzon, Visayas, Mindanao – is an example of: <ul><li>Geographic </li></ul><ul><li>Psychographic </li></ul><ul><li>Behavioral </li></ul><ul><li>Demographic </li></ul><ul><li>Psychotropic </li></ul>
  9. 9. 8. Philippine General Hospital being a tertiary Government Hospital is an example of what pattern of Target Market Selection: <ul><li>Market Specialization </li></ul><ul><li>Full Market Coverage </li></ul><ul><li>Product Specialization </li></ul><ul><li>Selective Specialization </li></ul><ul><li>Single Segment Concentration </li></ul>
  10. 10. 9. Demographic Segmentation based on needs of male and female patients <ul><li>Age and Life Cycle </li></ul><ul><li>Life Stage </li></ul><ul><li>Income </li></ul><ul><li>Gender </li></ul><ul><li>Generation </li></ul>
  11. 11. 10. The strategy of Coke and Ford releasing one product for all is a classic example of: <ul><li>Mass Production </li></ul><ul><li>Segments </li></ul><ul><li>Niches </li></ul><ul><li>Individuals </li></ul><ul><li>Local Areas </li></ul>

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