Managing App Development

1. Wednesday, June 8, 2011

2. Managing App Development Managing Innovation with Project Management Richard Harrington - RHED Pixel | www.RHEDPixel.com | www.RichardHarringtonBlog.com twitter.com/ facebook.com/ youtube.com/ rhedpixel RichHarringtonStuff rhedpixeltvWednesday, June 8, 2011

3. In 1983, the ﬁrst commercial wireless call was placed with a Motorola DynaTac. The phone cost $3,995, weighed over 2.5 pounds, and was 10 inches tall (without the antenna).Wednesday, June 8, 2011

6. Goals of Session Learn how to identify your distribution options and register as a developer. Youll also learn how to target your audience and reﬁne the functional goals of your application. Learn how to assemble your development team and efﬁciently develop graphic and video assets.Wednesday, June 8, 2011

7. Goals of Session Discover multiple methods for authoring applications including software as a service, authoring tools, and programming. Learn how to test your apps then submit them to marketplaces for distribution or use ad hoc methods for small groups. Youll also learn practical approaches for marketing your application to your target audience.Wednesday, June 8, 2011

8. Richard Harrington RHED Pixel (www.RHEDpixel.com) Adobe Certiﬁed Expert & Trainer Apple Certiﬁed Trainer Project Management Professional Teach courses on digital media production and web content Personal blog – www.RichardHarringtonBlog.com Social media – rhedpixelWednesday, June 8, 2011

11. What is RHED Pixel?Wednesday, June 8, 2011

12. What is RHED Pixel? Company founded in 1999 70% Full Service Clients 30% Support to Other Professionals Winner of a Ciné Award Offers variety of video, interactive, and multimedia services Recognized authority for video and multimedia industriesWednesday, June 8, 2011

13. Services Offered Preproduction Planning Field Production Nonlinear Editing Motion Graphics Photo Restoration & Motion Control DVD & Blu-ray Authoring Podcast Distribution/Consultation Application and E-learning DevelopmentWednesday, June 8, 2011

14. The Internet in America Just what’s going on online?Wednesday, June 8, 2011

15. Internet Access is Everywhere % With Internet Access From Any Location (12+) 100 75 50 25 0 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

16. Internet Access is Everywhere % With Internet Access From Any Location (12+) 100 88 83 85 84 81 81 82 75 75 72 62 50 55 50 25 0 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

17. High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at Home 100 75 50 25 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Dial-Up Broadband http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

18. High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at Home 100 84 86 82 75 78 76 68 69 60 58 50 48 48 37 38 25 28 28 21 20 15 13 8 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Dial-Up Broadband http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

19. 2001 Digital Platform Landscape % of Americans Aged 12 and Older Who Use/Own Platform/Devices Television AM/FM Radio Cell Phone Broadband Internet Online Radio Online Video Facebook YouTube Digital Video Recorder Video on Demand iPod Smartphone Audio Podcasts 0 25 50 75 100 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

20. 2001 Digital Platform Landscape % of Americans Aged 12 and Older Who Use/Own Platform/Devices Television 98 AM/FM Radio 96 Cell Phone 54 Broadband Internet 20 Online Radio 28 Online Video 23 Facebook 0 YouTube 0 Digital Video Recorder 0 Video on Demand 20 iPod 0 Smartphone 0 Audio Podcasts 0 0 25 50 75 100 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

21. 2011 Digital Platform Landscape % of Americans Aged 12 and Older Who Use/Own Platform/Devices Television 98 AM/FM Radio 93 Cell Phone 84 Broadband Internet 70 Online Radio 56 Online Video 54 Facebook 51 YouTube 49 Digital Video Recorder 36 Video on Demand 35 iPod 31 Smartphone 31 Audio Podcasts 25 0 25 50 75 100 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

22. 2011 Digital Platform Landscape % of Americans Aged 12 and Older Who Use/Own Platform/Devices Pandora 24 MP3 Player 23 Video Podcasts 22 Hulu 20 MySpace 17 Android OS 13 Satelite Radio 12 Blackberry OS 11 iPhone 9 LinkedIn 9 Twitter 8 iPad 4 Location Services 4 0 25 50 75 100 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

23. The Global Internet Just what’s going on around the globe?Wednesday, June 8, 2011

24. Top 10 Countries by Number of Internet Users Rank Country Internet Users Population % 1 China 420,000,000 31.8% 2 United States 234,372,000 76.3% 3 Japan 95,979,000 75.5% 4 India 81,000,000 7.0% 5 Brazil 72,027,700 36.2% 6 Germany 61,973,100 75.3% 7 United Kingdom 46,683,900 76.4% 8 Russia 45,250,000 32.3% 9 France 43,100,134 69.3% 10 South Korea 37,475,800 77.3%Wednesday, June 8, 2011

25. Top 10 Countries by Percentage of Internet Users Rank Country Internet Users Population % 1 Iceland 285,700 93.2% 2 Norway 4,235,800 90.9% 3 Greenland 52,000 90.3% 4 Sweden 8,085,500 89.2% 5 Netherlands 14,304,600 85.6% 6 Denmark 4,629,600 84.2% 7 Finland 4,382,700 83.5% 8 New Zealand 3,500,000 83.1% 9 Australia 17,033,826 80.1% 10 Luxembourg 387,000 78.7%Wednesday, June 8, 2011

27. The Rise of Mobile Computing The Internet is in the PocketWednesday, June 8, 2011

28. Smartphone Ownership Tripled Since 2009 % Who Have a Smartphone (12+) 100% 75% 50% 25% 0% 2009 2010 2011 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

29. Smartphone Ownership Tripled Since 2009 % Who Have a Smartphone (12+) 100% 75% 50% 31 25% 14 10 0% 2009 2010 2011 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

30. Nearly Half of 18-34s Have Smartphones % by Age Group Who Own a Smartphone 100% 75% 50% 25% 0% 12–17 18–24 25–34 35–44 45–54 55–64 65+ http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

31. Nearly Half of 18-34s Have Smartphones % by Age Group Who Own a Smartphone 100% 75% 50 50% 45 39 33 24 25% 19 6 0% 12–17 18–24 25–34 35–44 45–54 55–64 65+ http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

32. Top Smartphone Platforms 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 (Subscribers Ages 13+) Share (%) of Smartphone Subscribers Jan-11 Apr-11 Point Change Total Smartphone 100.0% 100.0% N/A Subscribers Google 31.2% 36.4% 5.2 Apple 24.7% 26% 1.3 RIM 30.4% 25.7% -4.7 Microsoft 8% 6.7% -1.3 Palm 3.2% 2.6% -0.6 Source: comScore MobiLensWednesday, June 8, 2011

33. Apple iOS vs. Android OS Across Media Devices 3 Month Avg. Ending February 2011 (Subscribers Ages 13+) Total Installed Base (000) Share (%) of Mobile Subscribers Total Subscribers 234,000 100% Apple iOS 37,868 16.2% Android OS 23,763 10.2% Source: comScore MobiLensWednesday, June 8, 2011

34. Own an iOS or Other Portable MP3 Player Total Population (12+) 100 75 50 25 0 2005 2006 2007 2008 2009 2010 2011 iPod Only Multipl iOS Non iPod http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

35. Own an iOS or Other Portable MP3 Player Total Population (12+) 100 75 50 13 14 14 12 10 25 12 9 9 8 11 5 27 8 3 17 20 21 2 13 4 8 0 2005 2006 2007 2008 2009 2010 2011 iPod Only Multipl iOS Non iPod http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

36. Age Demographic Proﬁle for Apple iPad Owners 3 Month Avg. Ending February 2011 (Subscribers Ages 13+) Total Mobile Smartphone iPad Total Subscribers 100% 100% 100% Age 13-17 7.1% 6.3% 7.6% Age 18-24 12.5% 16.9% 15.2% Age 25-34 17.6% 27.4% 27.0% Age 35-44 16.8% 22.1% 20.3% Age 45-54 17.8% 15.3% 16.4% Age 55-64 14.1% 7.4% 7.3% Age 65+ 14.0% 4.6% 6.2% Source: comScore MobiLensWednesday, June 8, 2011

37. Passion for a Platform % Who “Love” Platform/Device iPhone iPad Android Phone iPod Blackberry Cell Phone 0 25 50 75 100 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

38. Passion for a Platform % Who “Love” Platform/Device iPhone 66 iPad 53 Android Phone 49 iPod 46 Blackberry 36 Cell Phone 32 0 25 50 75 100 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

39. The Internet is Essential How Users View the Mobile Computing ExperienceWednesday, June 8, 2011

40. Smartphone Owners Use Features % Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More Smartphone Cell Phone Calls Text Messages Internet Social Networking Music Games Video Purchase Apps 0 25 50 75 100 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

41. Smartphone Owners Use Features % Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More Smartphone Cell Phone 87 Calls 70 76 Text Messages 53 40 Internet 18 27 Social Networking 12 19 Music 9 14 Games 6 8 Video 1 3 Purchase Apps 2 0 25 50 75 100 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

42. Mobile Content Usage 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 (Subscribers Ages 13+) Share (%) of Smartphone Subscribers Jan-11 Apr-11 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Sent text message to 68.1% 68.8% 0.7 another phone Used browser 37% 39.1% 2.1 Used downloaded apps 35.4% 37.8% 2.4 Accessed social 25.3% 28% 2.7 networking site or blog Played Games 23.7% 26.2% 2.5 Listened to music on 16.5% 18% 1.5 mobile phone Source: comScore MobiLensWednesday, June 8, 2011

43. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives 100% 75% 50% 25% 0% 2002 2007 2011 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

44. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives 100% 75% 50% 45 33 25% 20 0% 2002 2007 2011 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

45. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives 100% 75% 50% 25% 0% 12–34 35+ http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

46. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives 100% 75% 62 50% 34 25% 0% 12–34 35+ http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

47. 98 MillionWednesday, June 8, 2011

48. Online Video Watching % Who Have Watched Online Video in Last Week 100% 75% 50% 25% 0% 2006 2011 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

49. Online Video Watching % Who Have Watched Online Video in Last Week 100% 75% 50% 38 25% 12 0% 2006 2011 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

51. YouTube Video Watching % Who Have Watched Internet Video Programming From YouTube 50% 38% 25% 13% 0% Last Month Last Week http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

52. YouTube Video Watching % Who Have Watched Internet Video Programming From YouTube 50% 41 38 38% 34 31 28 25% 23 21 14 13% 12 7 0% Last Month Last Week http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

54. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

55. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

56. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV 36% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

57. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV 6% 36% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

58. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV Eliminate Smartphone or TV 6% 36% 58% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

59. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV Eliminate Smartphone or TV 6% 40% 36% 58% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

60. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV Eliminate Smartphone or TV 6% 2% 40% 36% 58% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

62. Have a Profile on a Social Networking Site % Who Currently Have a Personal Profile Page on Facebook, MySpace, LinkedIn or Any Other Social Networking Web Site 100% 75% 50% 25% 0% 12–17 18-24 25-34 35-44 45-54 55-64 65+ http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011

63. Have a Profile on a Social Networking Site % Who Currently Have a Personal Profile Page on Facebook, MySpace, LinkedIn or Any Other Social Networking Web Site 100% 80 76 75% 68 63 50% 45 31 25% 15 0% 12–17 18-24 25-34 35-44 45-54 55-64 65+ http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011

64. Social Networking on Mobile Phones % Who Access Social Networking Sites or Services Using a Cell Phone 100% 75% 50% 25% 0% 2010 2011 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

65. Social Networking on Mobile Phones % Who Access Social Networking Sites or Services Using a Cell Phone 100% 75% 50% 43 32 25% 0% 2010 2011 http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdfWednesday, June 8, 2011

66. Distribution Options How to Identify your Distribution OptionsWednesday, June 8, 2011

67. Mobile Application Marketplaces Apple App Store Android Marketplace Amazon Appstore for Android BlackBerry App World Windows Marketplace for MobileWednesday, June 8, 2011

68. Apple App Store available through iTunesWednesday, June 8, 2011

69. Developing for iOS Sign up at http://developer.apple.com/devcenter/ios/index.action Gain access to Dev Center Cost is $99 or $299 per year (with free option as well – limited) Access to SDK as well as testing tools Online library with training resourcesWednesday, June 8, 2011

70. Android Marketplace https://market.android.com/Wednesday, June 8, 2011

71. Developing for Android Details at http://developer.android.com/sdk/index.html Free program to join Access to SDK as well as testing tools Online library with training resources View sample codeWednesday, June 8, 2011

72. Amazon Appstore for Android http://www.amazon.com/mobile-apps/b? ie=UTF8&node=2350149011Wednesday, June 8, 2011

73. Selling apps through Amazon Sign up at https://developer.amazon.com/welcome.html Cost is $99 per year (current offer of free) Currently available for customers in the United States only Online library with training resources Amazon Appstore Distribution Agreement is non-exclusiveWednesday, June 8, 2011

74. BlackBerry App World http://appworld.blackberry.com/webstore/Wednesday, June 8, 2011

75. Developing for Blackberry Sign up at http://us.blackberry.com/developers/ Must pass an exam Gain access to Dev Center Cost varies (includes points system for maintaining relationship) Access to SDK as well as testing tools Online library with training resources and videoWednesday, June 8, 2011

76. Windows Marketplace for Mobile http://marketplace.windowsphone.comWednesday, June 8, 2011

77. Developing for Windows Phone Sign up at http://create.msdn.com/en-US/ Gain access to App Hub Cost is $99 per year Access to developer tools Online library with training resourcesWednesday, June 8, 2011

78. A Snapshot of the iOS App Store Understanding the Big PictureWednesday, June 8, 2011

79. Count of Active Applications in the App Store Total Active Apps (currently available for download): 398,845 Total Inactive Apps (no longer available for download): 106,058 Total Apps Seen in US App Store: 504,903 Number of Active Publishers in the US App Store: 87,147 http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011

80. Count of Submissions to the App Store This Month (Games): 2,720 (91/day) This Month (Non-Games): 16,566 (552/day) This Month (Total): 19,286 (643/day) http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011

81. Popular Categories in the App Store 1. Games (59602 active) 2. Books (54888 active) 3. Entertainment (43123 active) 4. Education (34965 active) 5. Lifestyle (30107 active) http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011

82. App Store Approval Process 95% of apps are approved within 14 days of submission Apple has 40 full-time reviewers who study new apps 20% are rejected , but sent back for tweaks and changes There is an App Store executive review board Determines procedures Sets policy for the review process Reviews applications that are escalated to the board because of new or complex issues http://techcrunch.com/2009/08/21/apples-response-to-the-fcc-we- didnt-reject-the-google-voice-app-were-still-looking-at-it/Wednesday, June 8, 2011

93. http://www.mobclix.com/appstore/1Wednesday, June 8, 2011

94. http://www.appannie.com/matrix/ipad/overall/Wednesday, June 8, 2011

95. Stay on Target Select an audience and reﬁne the functional goalsWednesday, June 8, 2011

97. INSPIRATIONWednesday, June 8, 2011

98. NEED INSPIRATIONWednesday, June 8, 2011

99. CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

100. STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

101. DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

102. DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

103. PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

104. DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

105. TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

106. OPTIMIZE TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

107. PORT OPTIMIZE TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

108. Exploring Context Who are the users? Where are the users? What do you know about them? Are they in a public space or a private space? What type of behavior can you predict? Why will they use your app? What is happening? What value will they gain? How will users best absorb the content? How are they using their mobile device? When will they interact? Is it held in their hand or in their pocket? Are they at home with large amounts of time? How are they holding it? Are they at work with shorter periods? Portrait or landscape?Wednesday, June 8, 2011

109. Features MeaningWednesday, June 8, 2011

110. Features Meaning GPS Location-AwareWednesday, June 8, 2011

111. Features Meaning GPS Location-Aware Intimate and Touch InteractiveWednesday, June 8, 2011

112. Features Meaning GPS Location-Aware Intimate and Touch Interactive Physical Sensors (A/V) IntelligenceWednesday, June 8, 2011

113. Features Meaning GPS Location-Aware Intimate and Touch Interactive Physical Sensors (A/V) Intelligence Personal and Contacts SocialWednesday, June 8, 2011

114. Features Meaning GPS Location-Aware Intimate and Touch Interactive Physical Sensors (A/V) Intelligence Personal and Contacts Social Relevant at Point of Portability ConsiderationWednesday, June 8, 2011

115. Medium Matrix Device User Ofﬂine Device Initial Long Term Support Complexity Experience Language Support Features Cost Cost Mobile All Simple Limited HTML No None Low Low Websites Mobile HTML, Web Some Medium Great CSS, Limited Limited Medium Low Application JS Native All Complex Excellent Various Yes Yes High Medium ApplicationWednesday, June 8, 2011

116. Neurolinguistic Programming Understand the relationship between behavior and experiencesWednesday, June 8, 2011

117. Learning Type: Auditory 20% of all people connect with others verbally This is all they need to feel connected and productive with others Are easily distracted by noise Like music more than art Have problems with projects that involve visualization, such as cutting pieces that ﬁt together www.mobiledesign.org & www.new-oceans.co.ukWednesday, June 8, 2011

118. Learning Type: Visual 35% of all people Seeing concepts illustrated as diagrams or graphics is helpful for this learning type Are appearance-oriented Remember what was seen, rather than heard Usually are not distracted by noise Are strong, fast readers www.mobiledesign.org & www.new-oceans.co.ukWednesday, June 8, 2011

119. Learning Type: Kinesthetic 45% of all people Incorporate muscle memory and hand-eye movement to process and retain information Learn by manipulating and doing Like involved games Gesture a lot www.mobiledesign.org & www.new-oceans.co.ukWednesday, June 8, 2011

120. Application Context Different Apps for Different SituationsWednesday, June 8, 2011

121. Utility A simple at-a-glance tool.Wednesday, June 8, 2011

122. Locale An application based on the physical contextWednesday, June 8, 2011

123. Informative An application meant to inform.Wednesday, June 8, 2011

124. Productivity Meant to increase our available time.Wednesday, June 8, 2011

125. Immersive An application meant to distract or entertain.Wednesday, June 8, 2011

126. Context Matrix User Experience Type Task Type Task Duration Combine with Utility At-a-Glance Information Recall Very Short Immersive Contextual Locale Location-based Quick Immersive Information Informative Content-based Seek Information Quick Locale Content Productivity Task-based Long Utility Management Immersive Full Screen Entertainment Long Utility, LocaleWednesday, June 8, 2011

127. When to Make a Native Application When is building an app the right choice?Wednesday, June 8, 2011

128. When to Make a Native Application? Charging Money Accelerometers Game Device Filesystem Location-based Services Ofﬂine Access Cameras http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011

129. Hot Trends in App Development Sensoring Image Recognition Biometrics Augmented Reality Transactions Mobile Connected Games Lifestreaming Location-based Social Media Recommendation Retail Proximity Consumption http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011

130. Location Awareness people want to get realWednesday, June 8, 2011

138. Social MediaWednesday, June 8, 2011

139. Social Media Growth Social media is a global phenomenon Happening in all markets regardless of economic, social and cultural development Asian markets are participation leaders, creating more content than any other region 57% have joined a Social Network, making it the number one platform for creating and sharing content 55% of users have uploaded photos 22% of users have uploaded videosWednesday, June 8, 2011

140. Social Media Growth Blogs are a mainstream media world-wide and a collective rival to traditional media 184m bloggers world-wide China has the largest blogging community in the world with 42m bloggers 73% have read a blog, 45% have started a blog Social media has strong impacts on reputation 34% post opinions about products and brands on their blog 36% think more positively about companies that have blogsWednesday, June 8, 2011

141. Social Media and Government Policy GSA Recommendations Use technologies in your life Start where you can Use examples to show it can be done Develop & borrow interim policies. Keep ﬂexible ProceedWednesday, June 8, 2011

142. Live Video Streaming a more intimate chatWednesday, June 8, 2011

146. The Economic Reality The prices are still pretty lowWednesday, June 8, 2011

147. Average Prices in the iOS App Store Current Average App Price: $2.26 Current Average Game Price: $1.04 Current Average Overall Price: $2.10 http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011

148. Popular Categories in the iOS App Store 1 - Games (59,602 active) 2 - Books (54,888 active) 3 - Entertainment (43,123 active) 4 - Education (34,965 active) 5 - Lifestyle (30,107 active) http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011

149. Trends in Android Market App numbers reached almost 295,000 Paid app share remained constant at 36%. Amongst the major app platforms Android Market is still the one with the highest share of free apps Average selling price was $ 3.23 in April 2011 research2guidance and AndroidPITWednesday, June 8, 2011

150. Trends in Android Market Games was the fastest growing category (will become #1 in July 2011) Top category is Entertainment Growing faster than Apple’s App store Android Market may overtake Apple’s App Store within 3-4 months research2guidance and AndroidPITWednesday, June 8, 2011

151. http://android.appstorehq.com/Wednesday, June 8, 2011

152. Managing the Project Understanding Triple ConstraintWednesday, June 8, 2011

153. The Bottom Line Project Management is a collection business practices and it works It is not a fad, it is not new, it is just getting the attention it deserves As pace quickens, budget and workforce are shrinking By employing an organized, tactical approach you can thrive in a changing industry You can never be too busy to manage a project © RHED PixelWednesday, June 8, 2011

155. Triple Constraint Scope: What is the work that must be completed? Schedule: What are the time constraints for the project? Budget: What are the ﬁnancial constraints of the project?Wednesday, June 8, 2011

156. Triple Constraint Learning to balance these is essential to your success. There is a fourth force at work that holds all three together, QUALITY. Simply put, Good, Fast, Cheap… Pick Two!Wednesday, June 8, 2011

157. Characteristics of a Project How to Identify a ProjectWednesday, June 8, 2011

158. Characteristics Purpose Interdependencies Temporary Life Cycle – Tasks Unique Conﬂict Resources Risk Cost/Time ConstraintsWednesday, June 8, 2011

159. Project Objectives Schedule Performance CostWednesday, June 8, 2011

160. The Process of Project Management What are the Steps to Take?Wednesday, June 8, 2011

161. The Process Develop concept Select the PM Identify resources needed Deﬁne goals Create Work Breakdown Structure (WBS) Match workers to workWednesday, June 8, 2011

162. The Process Select team members Estimate time Create schedule Finalize Budget Build Project Plan Execute WorkWednesday, June 8, 2011

163. The Process Coordinate efforts Measure and evaluate progress Take corrective action Test product Obtain sign off Transfer project to clientWednesday, June 8, 2011

164. The Process Analyze the work and process Archive resources Have a debrief (client and/or internal) Create internal report or notesWednesday, June 8, 2011

167. Estimating Time and Money The Two are Closely RelatedWednesday, June 8, 2011

168. Time Estimates Historical Data Time Logs Similar Projects Past Budgets Analysis (1O+4M+1P)÷6 Used by GovernmentWednesday, June 8, 2011

169. Peer Review Number Checking Forgotten Charges Plausibility “Second Opinion”Wednesday, June 8, 2011

170. External Review Peers in different market Strategic partners Subject matter expertsWednesday, June 8, 2011

171. Work Breakdown Structure Key to budgeting Identify major tasks to be completed Keep breaking the job down into smaller pieces until you can accurately budget it and create time estimates Get input from client and teamWednesday, June 8, 2011

172. www.distractable.net/ tech/tools/printable- work-breakdown- structure-planner-pdf/Wednesday, June 8, 2011

174. Identify RSS Feeds RSS Feeds 10 Register Feeds with FeedBurner Sketches Photoshop Comps UI Design 20 Button Design Icon Design Additional 15 Artwork Splash Screen Design Mommycast Create Video Intro App Additional Compress Video Assets 15 Video Assets Upload Video to Hosting Site Test in Emulator Programming 30 Test on Target Devices & Testing Assemble Project Team Project Manage Project Team 10 Management Submit App for ApprovalWednesday, June 8, 2011

175. Scoping / Contracts Put the Details in WritingWednesday, June 8, 2011

176. Scoping the Project Will take 2–16 hours to complete Document 2–10 pages Will become the charter Get all key players to attend Quiet room/no distractions Get sign offWednesday, June 8, 2011

178. Scoping Document Project Name Executive Summary Background Project Scope (High Level) Key Roles Signature Lines - Sign Off “Charter”Wednesday, June 8, 2011

179. Success Factors Right people at meeting Commitment from company Clear scope and objectives Clear understanding of constraints Buy in from employeesWednesday, June 8, 2011

180. Knowledge is Happiness Clear definition of work to be performed Clear expectation on acceptance criteria Identification of deadlines to be achieved Team established Leadership identifiedWednesday, June 8, 2011

181. The Joy of Contracts Fundamental to the Business Relationship Minimize Conﬂict Identiﬁes Risk Allows for Smart Growth © Paul MaguireWednesday, June 8, 2011

182. Managing Employees & Contractors Keeping the Team Happy and ProductiveWednesday, June 8, 2011

183. Successful Team Start Up Agree on the Team Purpose Identify the Project Stakeholders Identify the Team Roles Agree on the Ground Rules Decide on Team LogisticsWednesday, June 8, 2011

184. Managing Contractors Clear Expectations Job rate vs. hourly rate Reporting frequency SupervisionWednesday, June 8, 2011

185. Managing Projects Online The Beneﬁts of BasecampWednesday, June 8, 2011

186. Basecamp Also called Project Path Online project management tools Widely used Supports common media types ScaleableWednesday, June 8, 2011

214. Nadav Savio | Giant Ant Design | www.giantant.com This work is licensed under the Creative Commons Attribution 2.5 License. To view a copy of this license, visit www.creativecommons.org/licenses/by/2.5/Wednesday, June 8, 2011

219. Nadav Savio | Giant Ant Design | www.giantant.com This work is licensed under the Creative Commons Attribution 2.5 License. To view a copy of this license, visit www.creativecommons.org/licenses/by/2.5/Wednesday, June 8, 2011

222. INSPIRATIONWednesday, June 8, 2011

223. NEED INSPIRATIONWednesday, June 8, 2011

224. CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

225. STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

226. DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

227. DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

228. PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

229. DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

230. TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

231. OPTIMIZE TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011

233. Brian Fling | www.pinchzoom.comWednesday, June 8, 2011

235. INSPIRATION Come up with the spark that inspires www.mobiledesign.orgWednesday, June 8, 2011

236. INSPIRATION Come up with the spark that inspires Examine problems others are having Engage your target audience through blogging and social media Get hands on with the tools and tasks Go on walkaboutWednesday, June 8, 2011

237. NEED Identify a basic need for the desired user www.mobiledesign.orgWednesday, June 8, 2011

238. NEED Identify a basic need for the desired user The circumstances in which something becomes necessary This leads to a course of action by the user Discuss with support desk personnel Look at inquiries from customers or constituentsWednesday, June 8, 2011

239. CONTEXT The circumstances where information adds value www.mobiledesign.orgWednesday, June 8, 2011

240. CONTEXT The circumstances where information adds value Circumstances that form a setting for an event, statement, or idea Terms in which the setting can be fully understood and assessed Context is how a user will derive value from something The mode, medium, or environment in which we perform a task or the circumstances of understandingWednesday, June 8, 2011

243. STRATEGY How can the application add value www.mobiledesign.orgWednesday, June 8, 2011

244. STRATEGY How can the application add value What makes you different? How do you want to be perceived? What design approach will you undertake?Wednesday, June 8, 2011

245. Getting Real: The smarter, faster, easier way to build a successful web application By 37signals http://gettingreal.37signals.comWednesday, June 8, 2011

246. STRATEGY How can the application add value Build software for yourself Start out by solving your own problems If youre having this problem, its likely thousands of others are having the same problem too Solving problems leads to passion about a tool Passion means you’ll truly use it and care about it http://gettingreal.37signals.comWednesday, June 8, 2011

247. DEVICES Choose the devices that best serves the target audience www.mobiledesign.orgWednesday, June 8, 2011

248. DEVICES Choose the devices that best serves the target audience Start with your primary target Identify additional rollout options Keep the listed as targeted as possible Look for similaritiesWednesday, June 8, 2011

250. DESIGN Create a user experience based around needs of the target www.mobiledesign.orgWednesday, June 8, 2011

251. DESIGN Create a user experience based around needs of the target www.buildingiphoneapps.com/p/designs-i-like.html www.fromideatoapp.com www.buildingiphoneapps.com/search/label/prototypingWednesday, June 8, 2011

252. HALF Half, not half-assed means a better design Build half a product, not a half-ass product Avoid the “Everything but the kitchen sink” approach You want to build half a product that kicks ass Stick to what’s truly essential Whatever you think it should be, cut it in half Pare features until you’re left with the most essential http://gettingreal.37signals.comWednesday, June 8, 2011

253. HOLD THE MAYO Ask people what they dont want Most software surveys are centered around what people want “What feature do you think is missing?” “What would make this product more useful for you?” Why not ask people what they dont want? “If you could remove one feature, what would it be?” “What gets in your way the most?” The biggest favor you can do for customers is to leave something out http://gettingreal.37signals.comWednesday, June 8, 2011

282. PROTOTYPE Evaluate the experience within the context www.mobiledesign.org & www.uistencils.comWednesday, June 8, 2011

283. INTERFACE Start with the user interface Design the interface before you start programming Programming is the heaviest component of building an app It’s the most expensive and hardest to change http://gettingreal.37signals.comWednesday, June 8, 2011

284. INTERFACE Start with the user interface Design is relatively light. A paper sketch is cheap and easy to change Designing first keeps you flexible Programming first fences you in and sets you up for additional costs http://gettingreal.37signals.comWednesday, June 8, 2011

285. INTERFACE Start with the user interface The interface is your product What people see is what you’re selling Slap an interface on at the end and the gaps will show Does it make sense? Is it easy to use? Does it solve the problem at hand? http://gettingreal.37signals.comWednesday, June 8, 2011

286. PROTOTYPEWednesday, June 8, 2011

287. PROTOTYPE Evaluate the experience within the context Mobile GUI — www.mobilegui.net UI Stencils — www.uistencils.com Mobile Sketchbook — www.mobilesketchbook.com Pocket Sketches — www.pocketsketches.com App Cooker — www.appcooker.comWednesday, June 8, 2011

289. PROTOTYPEWednesday, June 8, 2011

290. PROTOTYPE Evaluate the experience within the context OmniGraffle – www.omnigroup.com/products/omnigraffle Ultimate iPhone Stencil – www.graffletopia.com/stencils/413 Patrick Crowley Stencil – www.graffletopia.com/stencils/392 iPhone 3G Stencil – www.graffletopia.com/stencils/495 iPad and iPhone Design – www.graffletopia.com/stencils/570Wednesday, June 8, 2011

291. PROTOTYPE Evaluate the experience within the context Freshbooks iPhone Application GUI — developers.freshbooks.com/blog/view/freshbooks_iphone_application_gui/ iPhone UI Vector elements — www.mercuryintermedia.com/blog/index.php/2009/03/iphone-ui-vector-elements iPad GUI Design template — www.teehanlax.com/blog/2010/02/01/ipad-gui-psd/ iPad Design Vector elements — http://iconlibrary.iconshock.com/icons/ipad-vector-gui-elements-tabs-buttons-menus-icons/Wednesday, June 8, 2011

292. iOS Human Interface Guidelines http://bit.ly/higpdfWednesday, June 8, 2011

293. iOS Design According to Apple Great iOS Apps Embrace the Platform and HI Design Principles Great App Design Begins with Some Clear Deﬁnitions A Great User Experience Is Rooted in Your Attention to Detail People Expect to Find iOS Technologies in the Apps They Use All Apps Need at Least Some Custom ArtworkWednesday, June 8, 2011

294. The Display Is Paramount, Regardless of Its Size The comfortable minimum size of tappable UI elements is 44 x 44 points. The quality of app artwork is very apparent. The user’s focus is on the content.Wednesday, June 8, 2011