SlideShare a Scribd company logo
1 of 120
Download to read offline
Distributing Video To The Masses
Distributing Video to
     the Masses
   Richard Harrington - RHED Pixel
        www.RHEDPixel.com
         www.RHEDPixel.tv
       www.VidPodcaster.com
        www.RasterVector.com
Session Description

The cost of creating video for the Web has
plummeted, but it is still one of the most expensive
elements of many Web site or Web 2.0 initiatives.
Publishers want results—and it’s up to you to get
them. In today’s world, your video needs to be in
several places simultaneously, with great hooks
bringing users back to your Web site.
Session Description

In this session you’ll learn how to become a
hyper-syndicator, publishing your video to devices
including cell phones, laptops, and televisions.
Video publishing may start with an embed code,
but so much more is possible—and this session
will show you how to take advantage of the best
opportunities available.
Richard Harrington, PMP
   RHED Pixel (www.rhedpixel.com)
   Adobe Certified Expert & Trainer
   Apple Certified Trainer
   Avid Certified Instructor &
   Master Editor
   Project Management
   Professional
   Teach courses on digital media
   production and web content
Author of Several Books
Agenda
Agenda

State of Internet usage & Web video
Driving the costs of Web video down
Hyper-syndication
Branding your video
Promoting your video
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
RHED Pixel
Web Video
Experience
Web Video Experience

Understanding Adobe Photoshop
Creative Cow’s Final Cut Help
Creative Cow’s Photoshop for Video
Aperture 2 Quick Tip
Photoshop CS4 Sneak Peak
Producing Video Podcasts
Web Video Experience

Secrets of Style with Kim Foley
Peachpit Press Author Tips
The Moment it Clicks
Inside the Digital Media Classroom
Health Matters at Work
American Chemistry Society
Web Video Experience

OnMicrosoft
OnNetworking
OnOpenSource
OnSecurity
OnSoftware
Google Web Toolkit
Web Video Experience

Layers TV (guest & consult)
Inside Mac TV (guest & consult)
Photoshop User TV (guest & consult)
MacBreak Work (guest)
MommyCast (production)
Diet Coke – Red Dress Campaign (production)
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
State of the Internet
Internet for the Masses
                                                                                     100%


                                                                82%    83%     85%   80%
                                                  81%    81%
                                    72%    75%

                             62%                                                     60%
                    55%
           50%
                                                                                     40%


                                                                                     20%


            1999    2001                                                             0%
                             2002   2003   2004   2005   2006   2007   2008   2009
Arbitron/Edison Research Media
Residential Broadband
          78%                                                                                                     80%
                                                                                                           82%
                       68%                                                               76%
                                                                           69%
                                   60%                                                                            60%
                                                               58%
                                               48% 48%
                                                                                                                 40%
                                         37%             38%
                             28%
                 21%
                                                                     28%                                         20%
                                                                                 20%
                2002     2003
                                     2004                                                          15%           0%
                                                 2005
                                                          2006
                                                                      2007
                                                                                  2008
                                                                                                    2009

Arbitron/Edison Research Media                                                           Dial-Up           Broadband
People Who’ve Watched
                   Internet Video Last Week
                                                        69               30%


                                                       million    27%   25%

                                                                        20%

                                                        18%
                                                                        15%
                                                15%
                                         12%                            10%
                            7%    8%
                                                                        5%
                  3%
                 2003      2004                                         0%
                                  2005   2006   2007    2008     2009
Arbitron/Edison Research Media
All Adults Who Have a
                   Social Networking Profile
                       2009


                                       34%


                                 66%



Arbitron/Edison Research Media               Yes   No
12–24 Year Olds Who Have a
               Social Networking Profile
                       2009


                                 36%




                                       64%


Arbitron/Edison Research Media               Yes   No
Teen Viewing/Listening?

 92% of all teens own a
 portable media player
 86% own an iPod
 100% new purchase plans iPod
 97% purchases at iTunes Store
               Piper Jaffray's 17th bi-annual teen survey
Have Heard of Podcasting
       2006                            2009

                                 22%


                                                          43%
                                              57%

                        78%




Arbitron/Edison Research Media                      Yes         No
Have Tried Podcasting
               2006               2007   2008   2009
                                                           30


                                                           20


                                                       10


           11%                   13%     18%    22%    0




Arbitron/Edison Research Media
Podcasting Demographics

                                       8%
                                             21%
                                 17%                     12-17
                                                         19-24
                                                         25-34
                                                         35-44
                                                   12%   45-54
                                                         55+
                                 22%
                                            20%
Arbitron/Edison Research Media
The Future is Downloads

“We can expect to see (podcast downloading)
become increasingly popular as portable
content media players proliferate.”
                               Michael Lanz
                            Nielsen/NetRatings
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Driving the Costs of
 Web Video Down
Budgeting
Guidelines
 Treat more like ENG style shoot
 Consider spending money to
 save money
   Multitalented Crew & Multi-Cam
   Hard Disk Recorders
 Look to pack day/schedule
 Maximize locations
Balancing
Production
Carefully choose acquisition
format
Select talent carefully
Keep it short
Rehearse during changeovers
Use shot list &
keep shot ratio very low
The
Simple Truth
It’s all about project
management
You must scale production
to meet the budget and
client needs
You need to think more like
local news than feature film
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Multiple Screens
Multiple
Screens
 Desktop & Laptop
 Portable Media Player
 Television
 Mobile Phones
Desktop & Laptop
Video Sharing
Websites
YouTube    Howcast
Adobe TV   Blip.tv
Revver     Dailymotion
Vimeo      Veoh
Google     Facebook
Video Sharing
Websites
Important to Hyper-syndicate
Tube Mogul
Volatile market
Read terms of service
Look for integration with
social media sites
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Portable Media Player
What is Podcasting?

Podcasting is distributing highly targeted, syndicated
programs (shows) over the Internet in an audio or video
format that interested audiences can subscribe to.
In Order to be
a Podcast...
Multiple Occurrences/
Serialized
Ability to Subscribe
Uses RSS Feed
Can be Joined/Left at
End User’s Discretion
Podcasting Benefits

Opt-in audience
Subscribers can watch or listen at their convenience
Emerging technology with little competition
Can target and track niche markets
Provides “walk away” brand extension
Viral communications medium... Good content is shared freely
Distributing Video To The Masses
Distributing Video To The Masses
Submit the Feed
iTunes –                   www.odeo.com/
www.Apple.com/iTunes       iPodder.org –
Podcast Alley –            www.ipodder.org/
www.podcastalley.com/      Podcast Pickle –
Zune Marketplace –         www.podcastpickle.com/
www.zune.net               MeFeedia –
Podcast Directory –        www.mefeedia.com/
www.podcastdirectory.com   digg –
Podcast Alley –            www.digg.com
 www.podcastalley.com      Adobe Media Player –
Odeo.com –                 www.adobe.com
Podcast Hosting

MobileMe             Archive.org (CC)
PodHoster            GoDaddy
mDialog              CacheFly
Libsyn               SwitchPod
HipCast
Television
The Path to TV

 Apple TV
 TiVo
 Western Digital TV
 Windows Media Center
 Adobe Media Player
Mobile Phones
iPhone
16,500,000+ iPhone owners in
50 countries
Apple second largest mobile phone
company in the world
80% of iPhone owners watch video daily
iPhone owners watch video 4x more
often than other smart phone owners
Distributing Video To The Masses
mDialog
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Developing Content
Relevant Visuals
 Video based content should
 add to the broadcast by
 delivering information that
 cannot be relayed in an audio
 only format.
Develop for
  Portability
Content must be kept brief,
engaging and to the point.
If content is not intended to be
viewed on a portable device,
larger frame sizes can be
used.
Develop for
  Portability
Shooting, graphics, and editing
must be designed
appropriately for intended
purpose: superior audio for
small speakers, content
designed for smaller window
with lower frame rates.
Leveraging
    Content
Existing content must be
evaluated for web delivery.
Can also be used as B-roll for
newly developed content.
Existing content can be
re-edited into an episodic
format for Podcast delivery.
Web Video
Graphic Needs
Flexibility
Clean
Match Style of Show
Consistency in Style
Easy to update
Tests to Perform
Contrast Test
 Check Graphics in Black and
 White
 Affects how easy the viewer
 can comprehend the
 information
Distributing Video To The Masses
Compression Test
Check Graphics on intended
player or device
View at different scales
Do a “LCD” test
Distributing Video To The Masses
Readability Test
 More about style of graphics
 Business of background to
 foreground
 Be sure to address type on pattern
 issues
 Use backgrounds or shadows/glows
Distributing Video To The Masses
Read Time
Being able to read the
graphics before they animate
off the screen
Balancing speed and style with
viewer comfort
Distributing Video To The Masses
Brand Throughout
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Some Useful Tools
Feed Validator
Use Feed Validator
www.feedvalidator.org/
Identifies errors and
recommends solution
More on
Compression


http://www.apple.com/itunes/
store/podcaststechspecs.html
FeedBurner
Ideal for streamlining and
republishing content
www.feedburner.com
Provides detailed user and
item usage statistics
Lijit
 Makes it easy to incorporate
 powerful searches into blogs
 www.lijit.com
 Provides detailed information
 about what readers are
 looking for
WidgetBox
Allows blog or podcast to be
turned into a headline widget
www.widgetbox.com
Easily integrates with other
sites including facebook
Animoto
High-End Slideshows
Easy to Use
Allows for Tight Musical
Integration
Can Save as Stand-Alone File
Pro membership level
available
Distributing Video To The Masses
Distributing Video To The Masses
Searchable FLV
Allows for Flash Video to be
indexed
Improves Accessibility
Allows for Search Engine
findings
Questions &
 Answers
Resources
Resources
www.RHEDPixel.com           www.CreativeCow.net
www. RHEDPixel.tv           www.FocalPress.com
www.PhotoshopForVideo.com   www.Peachpit.com
www.FinalCutHelp.com        www.LayersMagazine.com
www.RasterVector.com        www.FMCtraining.com
www.VidPodcaster.com        www.ProVideoCoalition.com
www.KelbyTraining.com       www.CSFour.com
Author of Several Books
After Effects for Flash
Flash for After Effects

 Just released
 Searchable video
 Explores CS4 features
 Emphasis on interaction
 between Flash and AE
Producing
Video Podcasts
Explores entire process
Offers best practices
Good for those new to video
Companion website is
www.vidpodcaster.com
Resource Websites
www.RasterVector.com               www.FinalCutHelp.com                www.RHEDPixel.tv




               www.PhotoshopforVideo.com            www.VidPodcaster.com
Podcasts        Understanding
               Adobe Photoshop
                       Digital Imaging Essentials



             Photoshop for Video
                      Essentials for Digital Video



           Photoshop CS4 Sneak Peek
                A Close Look at the New Features of CS4



                 Final Cut Help
                  Training for Apple’s Final Cut Studio



             Aperture 2 Quick Tip
                Using Aperture for Professional Results



           Producing Video Podcasts
                   The Podcast for Video Podcasters
Richard Harrington
  RHED Pixel (www.rhedpixel.com)
  Technical Questions via
  Creative Cow
  All Resources link from
  www.RHEDPixel.tv
  Available for consultation
  Feel free to grab a business card
Contract# GS-07F-0053V
  541–1

 Advertising Services
  541–4B
 Video/Film Production
  541–5

 Integrated Marketing Services

Contract# GS-07F-0054V
  541–4E
Commercial Photography
  541–4B
 Commercial Art and Graphic Design
Distributing Video To The Masses
Resources
www.RHEDPixel.com           www.CreativeCow.net
www. RHEDPixel.tv           www.FocalPress.com
www.PhotoshopForVideo.com   www.Peachpit.com
www.FinalCutHelp.com        www.LayersMagazine.com
www.RasterVector.com        www.FMCtraining.com
www.VidPodcaster.com        www.ProVideoCoalition.com
www.KelbyTraining.com       www.CSFour.com

More Related Content

What's hot

Cimigo net citizens-2012
Cimigo net citizens-2012Cimigo net citizens-2012
Cimigo net citizens-2012Bui Hang
 
Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012ISC Marketing Corporation
 
[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
 
Cimigo net citizens 2012
Cimigo net citizens 2012Cimigo net citizens 2012
Cimigo net citizens 2012Duong The Vinh
 
Cimigo net citizens-2012
Cimigo net citizens-2012Cimigo net citizens-2012
Cimigo net citizens-2012action.vn
 
Cimigo NetCitizens 2012 (English)
Cimigo NetCitizens 2012 (English)Cimigo NetCitizens 2012 (English)
Cimigo NetCitizens 2012 (English)Toan Bach Quang Bao
 
Cimigo Netcitizens 2012
Cimigo Netcitizens 2012Cimigo Netcitizens 2012
Cimigo Netcitizens 2012Dung Tri
 
Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)Maple Aikon
 
Electrolux Capital Markets Day 2012 - Presentation Alberto Zanata
Electrolux Capital Markets Day 2012 - Presentation Alberto ZanataElectrolux Capital Markets Day 2012 - Presentation Alberto Zanata
Electrolux Capital Markets Day 2012 - Presentation Alberto ZanataElectrolux Group
 

What's hot (13)

BIMA Presentation
BIMA PresentationBIMA Presentation
BIMA Presentation
 
Cimigo net citizens-2012
Cimigo net citizens-2012Cimigo net citizens-2012
Cimigo net citizens-2012
 
Cimigo net citizens-2012
Cimigo net citizens-2012Cimigo net citizens-2012
Cimigo net citizens-2012
 
Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012
 
[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012
 
Cimigo net citizens 2012
Cimigo net citizens 2012Cimigo net citizens 2012
Cimigo net citizens 2012
 
Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)
 
Cimigo net citizens-2012
Cimigo net citizens-2012Cimigo net citizens-2012
Cimigo net citizens-2012
 
Cimigo NetCitizens 2012 (English)
Cimigo NetCitizens 2012 (English)Cimigo NetCitizens 2012 (English)
Cimigo NetCitizens 2012 (English)
 
Cimigo Netcitizens 2012
Cimigo Netcitizens 2012Cimigo Netcitizens 2012
Cimigo Netcitizens 2012
 
Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)
 
Electrolux Capital Markets Day 2012 - Presentation Alberto Zanata
Electrolux Capital Markets Day 2012 - Presentation Alberto ZanataElectrolux Capital Markets Day 2012 - Presentation Alberto Zanata
Electrolux Capital Markets Day 2012 - Presentation Alberto Zanata
 
Power Communications - Digital
Power Communications - DigitalPower Communications - Digital
Power Communications - Digital
 

Similar to Distributing Video To The Masses

Caucasus ict trends
Caucasus ict trendsCaucasus ict trends
Caucasus ict trendsKaty Pearce
 
Creating videos people want to watch
Creating videos people want to watchCreating videos people want to watch
Creating videos people want to watchRichard Harrington
 
Connecting and Engaging Customers Through Social Media - John Fetto
Connecting and Engaging Customers Through Social Media - John FettoConnecting and Engaging Customers Through Social Media - John Fetto
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
 
2010 SMB Information Protection Survey
2010 SMB Information Protection Survey2010 SMB Information Protection Survey
2010 SMB Information Protection SurveySymantec
 
Arbitron Infinite Dial 2009
Arbitron Infinite Dial 2009Arbitron Infinite Dial 2009
Arbitron Infinite Dial 2009Dev Khare
 
Antonio Donini - Civ-mil and the future of Humanitarian Action
Antonio Donini - Civ-mil and the future of Humanitarian ActionAntonio Donini - Civ-mil and the future of Humanitarian Action
Antonio Donini - Civ-mil and the future of Humanitarian ActionAustralian Civil-Military Centre
 
Strix Applications Case Studies
Strix  Applications  Case StudiesStrix  Applications  Case Studies
Strix Applications Case Studiestritv
 
China Online Retail Market - iResearch - Will Tao
China Online Retail Market -  iResearch - Will TaoChina Online Retail Market -  iResearch - Will Tao
China Online Retail Market - iResearch - Will TaoiResearch
 
NVAR Spring Forecast - TJ Doyle
NVAR Spring Forecast - TJ DoyleNVAR Spring Forecast - TJ Doyle
NVAR Spring Forecast - TJ DoyleNVAR .com
 
What Are Our Prospects Are Thinking Right Now Michael Starke, Vp Of Research
What Are Our Prospects Are Thinking Right Now   Michael Starke, Vp Of ResearchWhat Are Our Prospects Are Thinking Right Now   Michael Starke, Vp Of Research
What Are Our Prospects Are Thinking Right Now Michael Starke, Vp Of Researchmichaelstarke
 
Small Business Pulse Report
Small Business Pulse Report Small Business Pulse Report
Small Business Pulse Report Constant Contact
 
Global Opportunities for Social & Mobiles Games - Rex Ng, 6waves
Global Opportunities for Social & Mobiles Games -  Rex Ng, 6waves  Global Opportunities for Social & Mobiles Games -  Rex Ng, 6waves
Global Opportunities for Social & Mobiles Games - Rex Ng, 6waves LondonGamesConference
 
Egyptian elections presidential debate may 2012
Egyptian elections presidential debate may 2012Egyptian elections presidential debate may 2012
Egyptian elections presidential debate may 2012SocialEyez
 
Gridley’s mobile-ny-industy-roadmap-tips-for-successful-fundraise
Gridley’s mobile-ny-industy-roadmap-tips-for-successful-fundraiseGridley’s mobile-ny-industy-roadmap-tips-for-successful-fundraise
Gridley’s mobile-ny-industy-roadmap-tips-for-successful-fundraiseLinda Gridley
 
Thesocialhabit2011byedisonresearch
Thesocialhabit2011byedisonresearchThesocialhabit2011byedisonresearch
Thesocialhabit2011byedisonresearchmlg2011
 
The Social Habit 2011 by Edison Research
The Social Habit 2011 by Edison ResearchThe Social Habit 2011 by Edison Research
The Social Habit 2011 by Edison ResearchEdison Research
 
The Social Habit 2011
The Social Habit 2011The Social Habit 2011
The Social Habit 2011corinnefss
 

Similar to Distributing Video To The Masses (20)

Raddon Chart of the Day May 17, 2012
Raddon Chart of the Day May 17, 2012Raddon Chart of the Day May 17, 2012
Raddon Chart of the Day May 17, 2012
 
Caucasus ict trends
Caucasus ict trendsCaucasus ict trends
Caucasus ict trends
 
Creating videos people want to watch
Creating videos people want to watchCreating videos people want to watch
Creating videos people want to watch
 
Connecting and Engaging Customers Through Social Media - John Fetto
Connecting and Engaging Customers Through Social Media - John FettoConnecting and Engaging Customers Through Social Media - John Fetto
Connecting and Engaging Customers Through Social Media - John Fetto
 
2010 SMB Information Protection Survey
2010 SMB Information Protection Survey2010 SMB Information Protection Survey
2010 SMB Information Protection Survey
 
Arbitron Infinite Dial 2009
Arbitron Infinite Dial 2009Arbitron Infinite Dial 2009
Arbitron Infinite Dial 2009
 
Antonio Donini - Civ-mil and the future of Humanitarian Action
Antonio Donini - Civ-mil and the future of Humanitarian ActionAntonio Donini - Civ-mil and the future of Humanitarian Action
Antonio Donini - Civ-mil and the future of Humanitarian Action
 
Moral Panics over the Internet
Moral Panics over the InternetMoral Panics over the Internet
Moral Panics over the Internet
 
Strix Applications Case Studies
Strix  Applications  Case StudiesStrix  Applications  Case Studies
Strix Applications Case Studies
 
China Online Retail Market - iResearch - Will Tao
China Online Retail Market -  iResearch - Will TaoChina Online Retail Market -  iResearch - Will Tao
China Online Retail Market - iResearch - Will Tao
 
NVAR Spring Forecast - TJ Doyle
NVAR Spring Forecast - TJ DoyleNVAR Spring Forecast - TJ Doyle
NVAR Spring Forecast - TJ Doyle
 
What Are Our Prospects Are Thinking Right Now Michael Starke, Vp Of Research
What Are Our Prospects Are Thinking Right Now   Michael Starke, Vp Of ResearchWhat Are Our Prospects Are Thinking Right Now   Michael Starke, Vp Of Research
What Are Our Prospects Are Thinking Right Now Michael Starke, Vp Of Research
 
Small Business Pulse Report
Small Business Pulse Report Small Business Pulse Report
Small Business Pulse Report
 
Global Opportunities for Social & Mobiles Games - Rex Ng, 6waves
Global Opportunities for Social & Mobiles Games -  Rex Ng, 6waves  Global Opportunities for Social & Mobiles Games -  Rex Ng, 6waves
Global Opportunities for Social & Mobiles Games - Rex Ng, 6waves
 
Egyptian elections presidential debate may 2012
Egyptian elections presidential debate may 2012Egyptian elections presidential debate may 2012
Egyptian elections presidential debate may 2012
 
Gridley’s mobile-ny-industy-roadmap-tips-for-successful-fundraise
Gridley’s mobile-ny-industy-roadmap-tips-for-successful-fundraiseGridley’s mobile-ny-industy-roadmap-tips-for-successful-fundraise
Gridley’s mobile-ny-industy-roadmap-tips-for-successful-fundraise
 
UBS Ad:Tech 2009
UBS Ad:Tech 2009UBS Ad:Tech 2009
UBS Ad:Tech 2009
 
Thesocialhabit2011byedisonresearch
Thesocialhabit2011byedisonresearchThesocialhabit2011byedisonresearch
Thesocialhabit2011byedisonresearch
 
The Social Habit 2011 by Edison Research
The Social Habit 2011 by Edison ResearchThe Social Habit 2011 by Edison Research
The Social Habit 2011 by Edison Research
 
The Social Habit 2011
The Social Habit 2011The Social Habit 2011
The Social Habit 2011
 

More from Richard Harrington

Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere Pro
 Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere Pro Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere Pro
Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere ProRichard Harrington
 
Remote Production & Streaming Workshop
Remote Production & Streaming WorkshopRemote Production & Streaming Workshop
Remote Production & Streaming WorkshopRichard Harrington
 
Multicamera Streaming with Blackmagic Design
Multicamera Streaming with Blackmagic DesignMulticamera Streaming with Blackmagic Design
Multicamera Streaming with Blackmagic DesignRichard Harrington
 
You're Hired! How to ace your next job interview
You're Hired!  How to ace your next job interviewYou're Hired!  How to ace your next job interview
You're Hired! How to ace your next job interviewRichard Harrington
 
Hypersyndication: 
How To Connect Your Social Media Accounts Into A Network
Hypersyndication: 
How To Connect Your Social Media Accounts Into A NetworkHypersyndication: 
How To Connect Your Social Media Accounts Into A Network
Hypersyndication: 
How To Connect Your Social Media Accounts Into A NetworkRichard Harrington
 
You're Hired! How to ace your next job interview
You're Hired!  How to ace your next job interviewYou're Hired!  How to ace your next job interview
You're Hired! How to ace your next job interviewRichard Harrington
 
Producing Live Events 
on Zoom
Producing Live Events 
on ZoomProducing Live Events 
on Zoom
Producing Live Events 
on ZoomRichard Harrington
 
Practical Project Management for Creative Projects – 2021
Practical Project Management for Creative Projects – 2021Practical Project Management for Creative Projects – 2021
Practical Project Management for Creative Projects – 2021Richard Harrington
 
Online Counselor Training for NCAC Scout Counselors
Online Counselor Training for NCAC Scout CounselorsOnline Counselor Training for NCAC Scout Counselors
Online Counselor Training for NCAC Scout CounselorsRichard Harrington
 
Producing Effective Screencasts
Producing Effective ScreencastsProducing Effective Screencasts
Producing Effective ScreencastsRichard Harrington
 
Bringing Photos to Life in 
3D with Photoshop and After Effects
Bringing Photos to Life in 
3D with Photoshop and After Effects Bringing Photos to Life in 
3D with Photoshop and After Effects
Bringing Photos to Life in 
3D with Photoshop and After Effects Richard Harrington
 
Running Successful Facebook Live Events
Running Successful Facebook Live EventsRunning Successful Facebook Live Events
Running Successful Facebook Live EventsRichard Harrington
 
Working with LOG Footage & Creating Your Own Lookup Tables
Working with LOG Footage & Creating Your Own Lookup TablesWorking with LOG Footage & Creating Your Own Lookup Tables
Working with LOG Footage & Creating Your Own Lookup TablesRichard Harrington
 
Planning, Directing, and Editing Successful Video Projects (part 2)
Planning, Directing, and Editing Successful Video Projects (part 2)Planning, Directing, and Editing Successful Video Projects (part 2)
Planning, Directing, and Editing Successful Video Projects (part 2)Richard Harrington
 
Planning, Directing, and Editing Successful Video Projects (part 1)
Planning, Directing, and Editing Successful Video Projects (part 1)Planning, Directing, and Editing Successful Video Projects (part 1)
Planning, Directing, and Editing Successful Video Projects (part 1)Richard Harrington
 
District Marketing & Social Media
District Marketing & Social MediaDistrict Marketing & Social Media
District Marketing & Social MediaRichard Harrington
 

More from Richard Harrington (20)

Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere Pro
 Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere Pro Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere Pro
Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere Pro
 
Remote Production & Streaming Workshop
Remote Production & Streaming WorkshopRemote Production & Streaming Workshop
Remote Production & Streaming Workshop
 
Multicamera Streaming with Blackmagic Design
Multicamera Streaming with Blackmagic DesignMulticamera Streaming with Blackmagic Design
Multicamera Streaming with Blackmagic Design
 
You're Hired! How to ace your next job interview
You're Hired!  How to ace your next job interviewYou're Hired!  How to ace your next job interview
You're Hired! How to ace your next job interview
 
Managing a YouTube channel
Managing a YouTube channelManaging a YouTube channel
Managing a YouTube channel
 
Hypersyndication: 
How To Connect Your Social Media Accounts Into A Network
Hypersyndication: 
How To Connect Your Social Media Accounts Into A NetworkHypersyndication: 
How To Connect Your Social Media Accounts Into A Network
Hypersyndication: 
How To Connect Your Social Media Accounts Into A Network
 
You're Hired! How to ace your next job interview
You're Hired!  How to ace your next job interviewYou're Hired!  How to ace your next job interview
You're Hired! How to ace your next job interview
 
Producing Live Events 
on Zoom
Producing Live Events 
on ZoomProducing Live Events 
on Zoom
Producing Live Events 
on Zoom
 
Practical Project Management for Creative Projects – 2021
Practical Project Management for Creative Projects – 2021Practical Project Management for Creative Projects – 2021
Practical Project Management for Creative Projects – 2021
 
Online Counselor Training for NCAC Scout Counselors
Online Counselor Training for NCAC Scout CounselorsOnline Counselor Training for NCAC Scout Counselors
Online Counselor Training for NCAC Scout Counselors
 
Producing Effective Screencasts
Producing Effective ScreencastsProducing Effective Screencasts
Producing Effective Screencasts
 
Bringing Photos to Life in 
3D with Photoshop and After Effects
Bringing Photos to Life in 
3D with Photoshop and After Effects Bringing Photos to Life in 
3D with Photoshop and After Effects
Bringing Photos to Life in 
3D with Photoshop and After Effects
 
Running Successful Facebook Live Events
Running Successful Facebook Live EventsRunning Successful Facebook Live Events
Running Successful Facebook Live Events
 
Working with LOG Footage & Creating Your Own Lookup Tables
Working with LOG Footage & Creating Your Own Lookup TablesWorking with LOG Footage & Creating Your Own Lookup Tables
Working with LOG Footage & Creating Your Own Lookup Tables
 
Budgeting Video Projects
Budgeting Video ProjectsBudgeting Video Projects
Budgeting Video Projects
 
Planning, Directing, and Editing Successful Video Projects (part 2)
Planning, Directing, and Editing Successful Video Projects (part 2)Planning, Directing, and Editing Successful Video Projects (part 2)
Planning, Directing, and Editing Successful Video Projects (part 2)
 
Planning, Directing, and Editing Successful Video Projects (part 1)
Planning, Directing, and Editing Successful Video Projects (part 1)Planning, Directing, and Editing Successful Video Projects (part 1)
Planning, Directing, and Editing Successful Video Projects (part 1)
 
Facebook for Scouting Units
Facebook for Scouting UnitsFacebook for Scouting Units
Facebook for Scouting Units
 
District Marketing & Social Media
District Marketing & Social MediaDistrict Marketing & Social Media
District Marketing & Social Media
 
Video for Scouters
Video for ScoutersVideo for Scouters
Video for Scouters
 

Recently uploaded

IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 

Recently uploaded (20)

IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 

Distributing Video To The Masses

  • 2. Distributing Video to the Masses Richard Harrington - RHED Pixel www.RHEDPixel.com www.RHEDPixel.tv www.VidPodcaster.com www.RasterVector.com
  • 3. Session Description The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site.
  • 4. Session Description In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
  • 5. Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Adobe Certified Expert & Trainer Apple Certified Trainer Avid Certified Instructor & Master Editor Project Management Professional Teach courses on digital media production and web content
  • 8. Agenda State of Internet usage & Web video Driving the costs of Web video down Hyper-syndication Branding your video Promoting your video
  • 13. Web Video Experience Understanding Adobe Photoshop Creative Cow’s Final Cut Help Creative Cow’s Photoshop for Video Aperture 2 Quick Tip Photoshop CS4 Sneak Peak Producing Video Podcasts
  • 14. Web Video Experience Secrets of Style with Kim Foley Peachpit Press Author Tips The Moment it Clicks Inside the Digital Media Classroom Health Matters at Work American Chemistry Society
  • 16. Web Video Experience Layers TV (guest & consult) Inside Mac TV (guest & consult) Photoshop User TV (guest & consult) MacBreak Work (guest) MommyCast (production) Diet Coke – Red Dress Campaign (production)
  • 20. State of the Internet
  • 21. Internet for the Masses 100% 82% 83% 85% 80% 81% 81% 72% 75% 62% 60% 55% 50% 40% 20% 1999 2001 0% 2002 2003 2004 2005 2006 2007 2008 2009 Arbitron/Edison Research Media
  • 22. Residential Broadband 78% 80% 82% 68% 76% 69% 60% 60% 58% 48% 48% 40% 37% 38% 28% 21% 28% 20% 20% 2002 2003 2004 15% 0% 2005 2006 2007 2008 2009 Arbitron/Edison Research Media Dial-Up Broadband
  • 23. People Who’ve Watched Internet Video Last Week 69 30% million 27% 25% 20% 18% 15% 15% 12% 10% 7% 8% 5% 3% 2003 2004 0% 2005 2006 2007 2008 2009 Arbitron/Edison Research Media
  • 24. All Adults Who Have a Social Networking Profile 2009 34% 66% Arbitron/Edison Research Media Yes No
  • 25. 12–24 Year Olds Who Have a Social Networking Profile 2009 36% 64% Arbitron/Edison Research Media Yes No
  • 26. Teen Viewing/Listening? 92% of all teens own a portable media player 86% own an iPod 100% new purchase plans iPod 97% purchases at iTunes Store Piper Jaffray's 17th bi-annual teen survey
  • 27. Have Heard of Podcasting 2006 2009 22% 43% 57% 78% Arbitron/Edison Research Media Yes No
  • 28. Have Tried Podcasting 2006 2007 2008 2009 30 20 10 11% 13% 18% 22% 0 Arbitron/Edison Research Media
  • 29. Podcasting Demographics 8% 21% 17% 12-17 19-24 25-34 35-44 12% 45-54 55+ 22% 20% Arbitron/Edison Research Media
  • 30. The Future is Downloads “We can expect to see (podcast downloading) become increasingly popular as portable content media players proliferate.” Michael Lanz Nielsen/NetRatings
  • 34. Driving the Costs of Web Video Down
  • 35. Budgeting Guidelines Treat more like ENG style shoot Consider spending money to save money Multitalented Crew & Multi-Cam Hard Disk Recorders Look to pack day/schedule Maximize locations
  • 36. Balancing Production Carefully choose acquisition format Select talent carefully Keep it short Rehearse during changeovers Use shot list & keep shot ratio very low
  • 37. The Simple Truth It’s all about project management You must scale production to meet the budget and client needs You need to think more like local news than feature film
  • 44. Multiple Screens Desktop & Laptop Portable Media Player Television Mobile Phones
  • 46. Video Sharing Websites YouTube Howcast Adobe TV Blip.tv Revver Dailymotion Vimeo Veoh Google Facebook
  • 47. Video Sharing Websites Important to Hyper-syndicate Tube Mogul Volatile market Read terms of service Look for integration with social media sites
  • 55. What is Podcasting? Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
  • 56. In Order to be a Podcast... Multiple Occurrences/ Serialized Ability to Subscribe Uses RSS Feed Can be Joined/Left at End User’s Discretion
  • 57. Podcasting Benefits Opt-in audience Subscribers can watch or listen at their convenience Emerging technology with little competition Can target and track niche markets Provides “walk away” brand extension Viral communications medium... Good content is shared freely
  • 60. Submit the Feed iTunes – www.odeo.com/ www.Apple.com/iTunes iPodder.org – Podcast Alley – www.ipodder.org/ www.podcastalley.com/ Podcast Pickle – Zune Marketplace – www.podcastpickle.com/ www.zune.net MeFeedia – Podcast Directory – www.mefeedia.com/ www.podcastdirectory.com digg – Podcast Alley – www.digg.com www.podcastalley.com Adobe Media Player – Odeo.com – www.adobe.com
  • 61. Podcast Hosting MobileMe Archive.org (CC) PodHoster GoDaddy mDialog CacheFly Libsyn SwitchPod HipCast
  • 63. The Path to TV Apple TV TiVo Western Digital TV Windows Media Center Adobe Media Player
  • 65. iPhone 16,500,000+ iPhone owners in 50 countries Apple second largest mobile phone company in the world 80% of iPhone owners watch video daily iPhone owners watch video 4x more often than other smart phone owners
  • 76. Relevant Visuals Video based content should add to the broadcast by delivering information that cannot be relayed in an audio only format.
  • 77. Develop for Portability Content must be kept brief, engaging and to the point. If content is not intended to be viewed on a portable device, larger frame sizes can be used.
  • 78. Develop for Portability Shooting, graphics, and editing must be designed appropriately for intended purpose: superior audio for small speakers, content designed for smaller window with lower frame rates.
  • 79. Leveraging Content Existing content must be evaluated for web delivery. Can also be used as B-roll for newly developed content. Existing content can be re-edited into an episodic format for Podcast delivery.
  • 80. Web Video Graphic Needs Flexibility Clean Match Style of Show Consistency in Style Easy to update
  • 82. Contrast Test Check Graphics in Black and White Affects how easy the viewer can comprehend the information
  • 84. Compression Test Check Graphics on intended player or device View at different scales Do a “LCD” test
  • 86. Readability Test More about style of graphics Business of background to foreground Be sure to address type on pattern issues Use backgrounds or shadows/glows
  • 88. Read Time Being able to read the graphics before they animate off the screen Balancing speed and style with viewer comfort
  • 100. Feed Validator Use Feed Validator www.feedvalidator.org/ Identifies errors and recommends solution
  • 102. FeedBurner Ideal for streamlining and republishing content www.feedburner.com Provides detailed user and item usage statistics
  • 103. Lijit Makes it easy to incorporate powerful searches into blogs www.lijit.com Provides detailed information about what readers are looking for
  • 104. WidgetBox Allows blog or podcast to be turned into a headline widget www.widgetbox.com Easily integrates with other sites including facebook
  • 105. Animoto High-End Slideshows Easy to Use Allows for Tight Musical Integration Can Save as Stand-Alone File Pro membership level available
  • 108. Searchable FLV Allows for Flash Video to be indexed Improves Accessibility Allows for Search Engine findings
  • 111. Resources www.RHEDPixel.com www.CreativeCow.net www. RHEDPixel.tv www.FocalPress.com www.PhotoshopForVideo.com www.Peachpit.com www.FinalCutHelp.com www.LayersMagazine.com www.RasterVector.com www.FMCtraining.com www.VidPodcaster.com www.ProVideoCoalition.com www.KelbyTraining.com www.CSFour.com
  • 113. After Effects for Flash Flash for After Effects Just released Searchable video Explores CS4 features Emphasis on interaction between Flash and AE
  • 114. Producing Video Podcasts Explores entire process Offers best practices Good for those new to video Companion website is www.vidpodcaster.com
  • 115. Resource Websites www.RasterVector.com www.FinalCutHelp.com www.RHEDPixel.tv www.PhotoshopforVideo.com www.VidPodcaster.com
  • 116. Podcasts Understanding Adobe Photoshop Digital Imaging Essentials Photoshop for Video Essentials for Digital Video Photoshop CS4 Sneak Peek A Close Look at the New Features of CS4 Final Cut Help Training for Apple’s Final Cut Studio Aperture 2 Quick Tip Using Aperture for Professional Results Producing Video Podcasts The Podcast for Video Podcasters
  • 117. Richard Harrington RHED Pixel (www.rhedpixel.com) Technical Questions via Creative Cow All Resources link from www.RHEDPixel.tv Available for consultation Feel free to grab a business card
  • 118. Contract# GS-07F-0053V 541–1 Advertising Services 541–4B Video/Film Production 541–5 Integrated Marketing Services Contract# GS-07F-0054V 541–4E Commercial Photography 541–4B Commercial Art and Graphic Design
  • 120. Resources www.RHEDPixel.com www.CreativeCow.net www. RHEDPixel.tv www.FocalPress.com www.PhotoshopForVideo.com www.Peachpit.com www.FinalCutHelp.com www.LayersMagazine.com www.RasterVector.com www.FMCtraining.com www.VidPodcaster.com www.ProVideoCoalition.com www.KelbyTraining.com www.CSFour.com