The document discusses key social media trends for companies to watch. It notes that social media is nearing saturation especially in developed markets. Gamification and the convergence of social, local and mobile are emerging trends. Companies need to optimize their presence across these channels through localized mobile apps and events, social sharing buttons, and gamified content to engage customers. The presentation recommends ways for Dell to better leverage social, local, mobile and gamification opportunities globally.

1. Trends to watch out for
Dr. Raghavendra & Randhir Hebbar

2. Let’s get started …
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3. Agenda
 Why are we here?
 Why Social Media is important?
 Key Social Media Trends to watch out for
 Key Takeaways for DELL
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4. Objective: Why are we here?
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5. Why is Social
Media so
important?
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6. Social networking sites are very popular and
showcase some big numbers …
Almost 4,000,000 articles
> 100,000,000 videos
200,000,000 blogs
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7. Facebook, reading blogs and watching
videos very popular online activities …
There are now more than 800 million active
facebook users,
with over 200 million added in 2011
73% of active online users have read a blog
45% have started their own blog
83% have watched video clips
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8. The Enterprise has a significant Social Media
presence as well today …
• 79% of Fortune 500 companies use Twitter,
Facebook, YouTube or corporate blogs to
communicate with customers and other
stakeholders
• 54% of Fortune Global Companies Have
Facebook Fan Pages
• A significant 58% of marketers are using social
media for 6 hours or more each week
• 34% for 11 or more hours weekly
• Two-Thirds of Fortune Global 100 companies
have a presence on Twitter with an average 4
accounts
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9. Trend 1: Social
Media Saturation
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10. Social Media is nearing its saturation point
especially in the Developed World …
When to Join Non_Use
rs
Probably within a month 4%
Within 3 Months 7%
Most likely will be in a 16%
year
Probably not in my life 73%
time
The 18-to-24 age group shows 90% of internet users on social networks in 2011
“We believe social is running out of hours. Forrester believes we are reaching the
limit of hours that people can give to social,” - Forrester CEO George Colony
Note : SNS includeds Facebook, MySpace, LinkedIn, or Twitter
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11. Trend 1: The saturation mandates efficient, effective &
value ($?) generating customer interactions
Efficiency Tools
Create Value
SPEND
OPTIMIZATION
Analytics
Efficient Processes
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12. Trend 2:
Gamification
Social is Saturated, how can we get over this?
What is the Game-Changer?
GAMIFY YOUR
CONTENT
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13. Trend 2: Gamification in Social Media is the
next big trend that we need to tap into …
What is Gamification?
 No we're not taking about video games.
 Introduction of Game-like qualities or mechanics within
social apps in your browser or mobile device
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14. Trend 2: Gamification is providing variable
rewards at variable time intervals …
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15. A few Gamification examples: Reps, Teams,
Scores, Levels, Badges, Honors, Feedback
Xbox Live
SalesForce.com
Leaderboard
HP CampusKarma
Foursquare
Badges
Global Marketing
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16. Few more examples: Competition, Ego,
Character, Entertainment, Challenges
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17. Gamification is easy – Diverse Tools and
experienced vendors available …
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18. Trend 3:
Convergence of
Social, Local and
Mobile
GO LOCAL ...
GO MOBILE...
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19. Social is saturating in terms of number of
users & time-spent … but usage patterns are
changing significantly
Approximately 40% of social media users access
their accounts through mobile devices
The LOCAL Segment of Social
is growing at a CAGR of 33%
over the next 4 years
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20. Trend 3: Local & Mobile is catching on in
both the Consumer & the Business Side
More than 100 million people a month NFC as a mobile payment
use Google Maps to find directions and mechanism will be on 60% of
information. Smartphones by 2015
30% of marketers plan to increase use of Skype would be the world’s largest
geolocation services like Foursquare telecommunications carrier with
521 million registered users
38% of 500+ business and 42% of 1000+
business will increase geotargeting
The fastest growing online adverstising
categories is the local segment
according to Borrell Associates
Total online ad spend will rise 14% in
2011, but local online ad will rise 18%
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21. Trend 3: Big Players have a significant
presence across the SoLoMo space …
Social Share to
reach Min No
of People to
Activate a Deal
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22. Trend 3: Location oriented players are also
entering the SoLoMo space…
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23. Convergence of Social with Life and
events … more commonplace
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24. Trend 3: SoLoMo space is heating up in
China
China’s Facebook: 31m Users Local Customer Website
and partnership with Mobile with 42m Users and is
Operators to offer LBS into PPC, Coupons,
Group Buy, Mobile
Sina Microblog – Mobile Phone
200m Users, Strong Company that
SoLoMo Player copied Apple’s Model
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25. Trend 3: And India too …
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26. The Impact on
DELL
YOUR TAKE ...
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27. Where is DELL today?
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28. But, more can be done to leverage SoLoMo
1. Optimize website for mobile
across the globe
2. Greater Sharing on the web
3. Think mobile usability e.g.
Make social sharing buttons
larger
4. Increase local presence (More
Retail Stores, More Partner
Stores where you have a
kiosk/events); more customer
interaction and SoLoMo
opportunities
5. Add a Mobile App feature: Find
nearest Retail Store that sells
Dell products
6. Add a Mobile App feature: Find
best DELL Deals (In-Store &
Online)
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29. We can do more in Gamification too …
 More and Better Apps (Quantity and Quality)
 Apps for Learning about our products
 Shopping
 Finding Coupons
 Apps By Region/Country or Geotargeted Apps (Similar to Coke)
 Events with a Gaming Component (Quiz, Share, Rewards,
Discounts)
 Right now, there are 4-5 Streak specific apps in India
 More event-based or branding-oriented Gamification e.g. Recent
Live Timesquare Event
 Leverage existing vendors / agencies with the expertise instead of
starting from scratch (as we did with BigBox and Gigya)
 Do not reinvent the wheel
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30. What is the Takeaway from Today’s
Session?
In ONE WORD … So Lo Ga Co Mo
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