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#BASPUG @RHarbridge
Presented By: Richard Harbridge
#BASPUG @RHarbridge
#BASPUG @RHarbridge
3
Connecting Value
To SharePoint
Social Features
What is the
Value?
• Lowers Cost Of Sharing &
Organizing Information
• Reduces Organizational Barriers
• Improves Business Agility
• Complime...
• Improve Search Relevance
• Improve Content Authority
• Add Further Contextual Relevance
• Provide Additional Ways To
Fin...
Communities
Search
Sites
Composites
ContentInsights
Not Just Communities…
Leveraged Everywhere
THE VALUE
OF SOCIAL…
Social is about unlocking conversations & providing more context
#BASPUG @RHarbridge
Social Feedback Leads To Better Procedures?
Why Leveraging SharePoint Blog Features for News is a Grea...
Narrate your work
Some scenarios – end user
Find a Person/
Expert
Post and discuss
a topic and/or
content
Manage a
meeting or event
Ask/ ans...
Extends social collaboration to Office 365, Dynamics,
and other apps, services, and line-of-business
systems.
Enables you ...
Unifies
People, Profiles, Conversations, Emails, Calendars, and
Files across Office 365 and beyond.
Provides you with a ri...
Content and signals across Office 365 auto-populating
the Office Graph for teams.
Insights derived with machine learning t...
#BASPUG @RHarbridge
25
Wikis, Blogs
and Discussions
Demonstration
#BASPUG @RHarbridge
#BASPUG @RHarbridge
#BASPUG @RHarbridge
Blogs in 2010…
• The gist of it:
• Blog posts auto listed in activity feed.
• Consistent and improved ...
#BASPUG @RHarbridge
#BASPUG @RHarbridge
#BASPUG @RHarbridge
#BASPUG @RHarbridge
#BASPUG @RHarbridge
34
Personal Sites,
Profiles, and Newsfeed
Demonstration
#BASPUG @RHarbridge
Storage Architecture in 2013
Content DBs (per-user)
User Profile Service
Profile DB (per-service)
Peop...
#BASPUG @RHarbridge
Permissions
#BASPUG @RHarbridge
Tip: SharePoint Magnifies Issues
Active Directory
Not Up To Date?
#BASPUG @RHarbridge
Tip: Plan User Profile Properties
Property Name Example: Region Name
Source Example: System XYZ
Editab...
#BASPUG @RHarbridge
Discussion Point:
The way Yammer is currently integrated with SharePoint focuses
on ‘replacing’ the Sh...
#BASPUG @RHarbridge
What Am I Following?
#BASPUG @RHarbridge
50
Tags, Notes
and Ratings
Demonstration
#BASPUG @RHarbridge
#BASPUG @RHarbridge
#BASPUG @RHarbridge
Rating vs Liking
#BASPUG @RHarbridge
56
People Search
Demonstration
#BASPUG @RHarbridge
Search For People
Refine your search
based on keywords
Discover experts based
on their interests or pa...
#BASPUG @RHarbridge
60
Communities
Demonstration
#BASPUG @RHarbridge
Communities in 2013
#BASPUG @RHarbridge
Title
Posts and replies
Description
Navigation
Community Categories
#BASPUG @RHarbridge
Community Postings
#BASPUG @RHarbridge
Community Conversations
#BASPUG @RHarbridge
Community Owner Tools
#BASPUG @RHarbridge
Reputation & Badges
#BASPUG @RHarbridge
Reputation & Badges
#BASPUG @RHarbridge
Find What You’re Looking For
#BASPUG @RHarbridge
69
Bonus!
Implementing An Effective
SharePoint Social Strategy
#BASPUG @RHarbridge
Social Roll Out
Eight Considerations When Implementing SharePoint Social Capabilities
#BASPUG @RHarbridge
Phase 4
Phase 3
Phase 2
Phase 1 Basic Profile
Import
MySites Piloted
MySites Globally
Deployed
MySites...
#BASPUG @RHarbridge
Social Feature Roll Out
Phase 1
Less Than 50% Profiles Populated
Notes and Status Updates
Infrequently...
#BASPUG @RHarbridge
Map To Business Objectives
Support
Acquisitions
Provide
Positive
Work Culture
Highlight
Exceptional
Pe...
#BASPUG @RHarbridge
Legitimate Causes For Concern
Concern Mitigating Solution
Corporate Embarrassment The most common reas...
#BASPUG @RHarbridge
Profile Sprawl Challenge?
Eight Considerations When Implementing SharePoint Social Capabilities
#BASPUG @RHarbridge
No Anonymity In The Enterprise?
Eight Considerations When Implementing SharePoint Social Capabilities
#BASPUG @RHarbridge
Unique Cloud Challenges…
If you have SharePoint 2013 On Prem and a Office 365 SharePoint Online Instan...
#BASPUG @RHarbridge
Discipline and Processes
Eight Considerations When Implementing SharePoint Social Capabilities
#BASPUG @RHarbridge
Samples of What to Measure
– Number of completed user profiles
– Number of connections per user
– Cros...
#BASPUG @RHarbridge
Understand Your Maturity
Microsoft: Enterprise Social Collaboraiton Progression Model -
http://www.mic...
#BASPUG @RHarbridge
Understand Your Maturity
#BASPUG @RHarbridge
Understand Your Maturity
http://www.sharepointmaturity.com/home.aspx
MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
E...
MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
E...
MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
E...
MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
E...
MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
E...
#BASPUG @RHarbridge
90
Organizers, Sponsors and You for Making this Possible.
 Twitter: @RHarbridge
 Blog: http://www.RH...
Sites, Blogs & Twitter
 Enterprise Social Customer Success - Yammer Success Center EnterpriseSocial.com The Responsive Or...
Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit
Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit
Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit
Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit
Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit
Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit
Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit
Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit
Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit
Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit
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Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit

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SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new SharePoint social capabilities or how best to leverage and invest/utilize yammer’s social capabilities. While many organizations understand the benefits social technology can provide it’s not clear how SharePoint & Yammer measure up against other social technologies, and perhaps more importantly what the true benefits social capabilities in SharePoint provide to real business scenarios.

Join Richard Harbridge as he provides an objective overview of what works well, and what requires additional configuration, 3rd party products and customizations in SharePoint in order to realize the strongest return on your existing SharePoint investments.

Three Lessons Learned From Attending This Session:


1. Strengths and uses of SharePoint’s native social capability and how you can tackle specific business challenges.

2. Real world risks that SharePoint social capabilities can introduce and how to tackle them.

3. How to begin planning a social strategy and roll out with Yammer & SharePoint.

Published in: Technology, Education
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Leveraging SharePoint & Yammer’s Social Capabilities For Business Benefit

  1. 1. #BASPUG @RHarbridge Presented By: Richard Harbridge
  2. 2. #BASPUG @RHarbridge
  3. 3. #BASPUG @RHarbridge 3 Connecting Value To SharePoint Social Features
  4. 4. What is the Value?
  5. 5. • Lowers Cost Of Sharing & Organizing Information • Reduces Organizational Barriers • Improves Business Agility • Compliments Talent Management • Promotes End User Innovation
  6. 6. • Improve Search Relevance • Improve Content Authority • Add Further Contextual Relevance • Provide Additional Ways To Find Content
  7. 7. Communities Search Sites Composites ContentInsights Not Just Communities… Leveraged Everywhere
  8. 8. THE VALUE OF SOCIAL… Social is about unlocking conversations & providing more context
  9. 9. #BASPUG @RHarbridge Social Feedback Leads To Better Procedures? Why Leveraging SharePoint Blog Features for News is a Great Idea
  10. 10. Narrate your work
  11. 11. Some scenarios – end user Find a Person/ Expert Post and discuss a topic and/or content Manage a meeting or event Ask/ answer a question Make an announcement Find a Document Send/exchange information/ documents Produce/manage content Tag content Poll/survey a group of people? Rate or otherwise infer sentiment (e.g. “Like”) Establish relationships with people, information and sites Form serendipitous connections via affinity- based relationships View activities across team, community, or network Post/view/comment on content and media View profile, manage profile
  12. 12. Extends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems. Enables you to participate in social conversations from the tools of your choice
  13. 13. Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond. Provides you with a rich and seamless collaboration experience across applications
  14. 14. Content and signals across Office 365 auto-populating the Office Graph for teams. Insights derived with machine learning to help YOU get the job done right NOW
  15. 15. #BASPUG @RHarbridge 25 Wikis, Blogs and Discussions Demonstration
  16. 16. #BASPUG @RHarbridge
  17. 17. #BASPUG @RHarbridge
  18. 18. #BASPUG @RHarbridge Blogs in 2010… • The gist of it: • Blog posts auto listed in activity feed. • Consistent and improved rich text editor. • Live preview and ability to launch blog program from ribbon. • Team blogs as well as individual blogs. • Personal blog can be linked to mysite. • Improved navigation OOTB for blog sites. • “About this blog” content area. • No HTML or silverlight/media  (AVAILABLE in 2013 w/ Nicer Design Options)
  19. 19. #BASPUG @RHarbridge
  20. 20. #BASPUG @RHarbridge
  21. 21. #BASPUG @RHarbridge
  22. 22. #BASPUG @RHarbridge
  23. 23. #BASPUG @RHarbridge 34 Personal Sites, Profiles, and Newsfeed Demonstration
  24. 24. #BASPUG @RHarbridge Storage Architecture in 2013 Content DBs (per-user) User Profile Service Profile DB (per-service) People and tag following User profile properties Social DB (per- service) Social tags Content DB (site collection per-user) Feed posts Site and document following Personal storage space (Site Feed posts are stored in the SP site)
  25. 25. #BASPUG @RHarbridge Permissions
  26. 26. #BASPUG @RHarbridge Tip: SharePoint Magnifies Issues Active Directory Not Up To Date?
  27. 27. #BASPUG @RHarbridge Tip: Plan User Profile Properties Property Name Example: Region Name Source Example: System XYZ Editable By Users Example: Editable By Users Privacy Example: Everyone Required or Optional Example: Optional User Profile Property Planning Worksheet
  28. 28. #BASPUG @RHarbridge Discussion Point: The way Yammer is currently integrated with SharePoint focuses on ‘replacing’ the SharePoint Newsfeed functionality. This is due to Yammer being ‘better’ than SharePoint Newsfeed in a variety of ways (with one caveat). Nice Article On Yammer vs SharePoint For Microblogging - https://www.nothingbutsharepoint.com/sites/eusp/Pages/SharePoint- vs-Yammer-for-Microblogging.aspx SharePoint ‘vs’ Yammer Newsfeeds
  29. 29. #BASPUG @RHarbridge What Am I Following?
  30. 30. #BASPUG @RHarbridge 50 Tags, Notes and Ratings Demonstration
  31. 31. #BASPUG @RHarbridge
  32. 32. #BASPUG @RHarbridge
  33. 33. #BASPUG @RHarbridge Rating vs Liking
  34. 34. #BASPUG @RHarbridge 56 People Search Demonstration
  35. 35. #BASPUG @RHarbridge Search For People Refine your search based on keywords Discover experts based on their interests or past projects
  36. 36. #BASPUG @RHarbridge 60 Communities Demonstration
  37. 37. #BASPUG @RHarbridge Communities in 2013
  38. 38. #BASPUG @RHarbridge Title Posts and replies Description Navigation Community Categories
  39. 39. #BASPUG @RHarbridge Community Postings
  40. 40. #BASPUG @RHarbridge Community Conversations
  41. 41. #BASPUG @RHarbridge Community Owner Tools
  42. 42. #BASPUG @RHarbridge Reputation & Badges
  43. 43. #BASPUG @RHarbridge Reputation & Badges
  44. 44. #BASPUG @RHarbridge Find What You’re Looking For
  45. 45. #BASPUG @RHarbridge 69 Bonus! Implementing An Effective SharePoint Social Strategy
  46. 46. #BASPUG @RHarbridge Social Roll Out Eight Considerations When Implementing SharePoint Social Capabilities
  47. 47. #BASPUG @RHarbridge Phase 4 Phase 3 Phase 2 Phase 1 Basic Profile Import MySites Piloted MySites Globally Deployed MySites Customized Profiles Implemented Custom Profile Fields Profile Fields Integrated With LOB Data Users Can Edit Profile Data With Write Back To AD Photos Updated From Central Source Profiles Presentation Customized My Sites & Profile Roll Out Eight Considerations When Implementing SharePoint Social Capabilities
  48. 48. #BASPUG @RHarbridge Social Feature Roll Out Phase 1 Less Than 50% Profiles Populated Notes and Status Updates Infrequently Used Community Sites Piloted Wikis Piloted Leadership Blogs Piloted Discussion Boards Piloted Tags & Notes Infrequent (Usage Low) Ratings Piloted On Knowledge Base Phase 2 Less Than 75% Profiles Populated Notes & Status Updates Used Frequently By Early Adopters Community Sites Globally Deployed Wiki Sites Globally Deployed Department Blogs Deployed Discussion Boards Globally Deployed Tags & Notes Adopted (Usage High) Knowledge Base Initiating New Procedures/Policies Phase 3 Close to 100% Profiles Populated Notes & Status Updates Considered Cultural Norm Communities Extended To External Participants Wiki Spaces Extended To External Participants Personal Blogs Deployed Discussion Boards Leading To New Innovation Or Cost Savings Tags & Notes (Expected) Knowledge Base Podcasting & Media Eight Considerations When Implementing SharePoint Social Capabilities
  49. 49. #BASPUG @RHarbridge Map To Business Objectives Support Acquisitions Provide Positive Work Culture Highlight Exceptional People Have Highly Effective Decision Making Supporting Community Customer Transparent Support Leadership Personally Engaging w/ Customers Internal Social Collaboration      User Profiles  Personal MySites   Internal Social Networking      Communities Of Interest     Communities Of Practice      External Social Authoring     Social CRM      Direct Relationship  Indirect Relationship Eight Considerations When Implementing SharePoint Social Capabilities
  50. 50. #BASPUG @RHarbridge Legitimate Causes For Concern Concern Mitigating Solution Corporate Embarrassment The most common reason for corporate embarrassment is lack of training on management and executive teams (or their supporting staff). It’s important for the leader who creates a blog for example to also impose ‘approval’ on blog comments. These simple measures must not only be put into effect but they also must be understood and the users must understand how to use these features effectively. Loss Of Intellectual Property & Trade Secrets This is often dealt with by appending or amending existing intellectual property policies within employee manuals or employee agreements. The Intranet or any social technology should not be exempt from acceptable technology use practices and ethical/respectful employee behavior. Another Potential Distraction It is important for management to support the platform but also to clearly explain why/when it should be used. Setting the expectation that this is a work technology (like email, or their web browser) is often the only effort necessary. To help make employee use more effective it can be extremely useful to provide training, guidance, and examples for how to use the technology in a work setting. Often using stories to illustrate this can go a long way (especially if they are based on the corporate culture, a real use of the tool, and particular to the business). Another Entry Point for Viruses/Other Attacks This is immediately mitigated by deploying or implementing an enterprise ready social technology. Many have constraints imposed to stop people from adding script as an example to status updates, discussion boards, tags, or embedded within other social content. Employee Harassment This is often dealt with by appending or amending existing sexual harassment policies within employee manuals or employee agreements. The Intranet or any social technology should not be exempt from acceptable technology use practices and ethical/respectful employee behavior.
  51. 51. #BASPUG @RHarbridge Profile Sprawl Challenge? Eight Considerations When Implementing SharePoint Social Capabilities
  52. 52. #BASPUG @RHarbridge No Anonymity In The Enterprise? Eight Considerations When Implementing SharePoint Social Capabilities
  53. 53. #BASPUG @RHarbridge Unique Cloud Challenges… If you have SharePoint 2013 On Prem and a Office 365 SharePoint Online Instance… How do you plan the social user experience? Example: Following an o365 document doesn’t add it to your onPrem social feed, it would add it to the o365 data… Difficult hybrid scenario.
  54. 54. #BASPUG @RHarbridge Discipline and Processes Eight Considerations When Implementing SharePoint Social Capabilities
  55. 55. #BASPUG @RHarbridge Samples of What to Measure – Number of completed user profiles – Number of connections per user – Cross posting of blogs, subscriptions to RSS and other feeds – Average number of participants with Wikis (also look at distribution – Wikis with most participants vs. universe of wikis) – Effective use on major projects – Reduction in e-mail (generally, on specific topics, corporate noise) – Range of adoption (departments, topics) – Does a new policy or idea get adopted easier? – Search metrics: fewer similar queries=right information fasterEight Considerations When Implementing SharePoint Social Capabilities
  56. 56. #BASPUG @RHarbridge Understand Your Maturity Microsoft: Enterprise Social Collaboraiton Progression Model - http://www.microsoft.com/enterprise/it-trends/social- enterprise/articles/Enterprise-Social-Collaboration-Progression- Model.aspx#fbid=I1J-B4XG2DS
  57. 57. #BASPUG @RHarbridge Understand Your Maturity
  58. 58. #BASPUG @RHarbridge Understand Your Maturity http://www.sharepointmaturity.com/home.aspx
  59. 59. MATURITY BUSNESSVALUE/BENEFIT High Low BASIC FOUNDATIONAL OPTIMIZE TRANSFORM Technology Process People Employee Customer EngagementLevers People Limited awareness Process Limited Objectives Technology Comfortable with status quo – email, phone, etc.
  60. 60. MATURITY BUSNESSVALUE/BENEFIT High Low BASIC FOUNDATIONAL OPTIMIZE TRANSFORM Technology Process People Employee Customer EngagementLevers People People are recognized as enablers Process Exploration of enabling business process via social channels Technology An understanding of existing tools and where they fit.
  61. 61. MATURITY BUSNESSVALUE/BENEFIT High Low BASIC FOUNDATIONAL OPTIMIZE TRANSFORM Technology Process People Employee Customer EngagementLevers People Siloed efforts transform to open exchanges. Process Collaboration partially integrated into business processes Technology Integrated across LOB apps.
  62. 62. MATURITY BUSNESSVALUE/BENEFIT High Low BASIC FOUNDATIONAL OPTIMIZE TRANSFORM Technology Process People Employee Customer EngagementLevers People Customer obsessed culture Process Rapid responses to requests and inquiries Technology Cohesive, engaging user experiences
  63. 63. MATURITY BUSNESSVALUE/BENEFIT High Low BASIC FOUNDATIONAL OPTIMIZE TRANSFORM Technology Process People Employee Customer EngagementLevers
  64. 64. #BASPUG @RHarbridge 90 Organizers, Sponsors and You for Making this Possible.  Twitter: @RHarbridge  Blog: http://www.RHarbridge.com  Email: Richard@RHarbridge.com  Resources: 100+ SharePoint Presentations At.. SlideShare.net/RHarbridge Great SharePoint 2013 Stories At.. Microsoft Case Studies 130+ SharePoint Standards At.. SPStandards.com X Additional Resource Slides Included In This Deck..
  65. 65. Sites, Blogs & Twitter  Enterprise Social Customer Success - Yammer Success Center EnterpriseSocial.com The Responsive Org  Admin & IT - Developers - Yammer App Directory - Office Store - Yammer Ignite  Blogs Yammer Office 365 Twitter @Yammer @Office365 Research/Whitepaper  Gartner: Magic Quadrant for Social Software in the Workplace Evolution of the networked enterprise: McKinsey Global Survey results Yammer’s 2013 Business Value Survey Results The Rise Of Enterprise Social Networks Press  How Red Robin Transformed Its Business With Yammer How Teach forAmerica gets the most out of Yammer on a shoestring budget HK firm creates idea melting pot for 4,000 employees LexisNexis found that employees who use Yammer are way happier Switching to Yammer let this company slash helpdesk calls and save $1.5 million a year How Microsoft got its own employees to use Yammer Videos  Move Faster Together  Transform the Way You Work with Yammer #WorkLikeANetwork

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