Social Marketing is the new version of the souk, the bazaar, and the cafe but is accelerating the flow and amount of information exchange giving more power to customers.

1. THIS LITTLE PIGGY An Introduction to New Markets

2. Meet Piggy

3. A.K.A.

4. Consumer 2.0

5. This little piggy went to market

6. What’s a market?

7. 1. An open area or square in a town where a public market or sale is set up.

8. 2. The world of business and commerce .

9. 3. A place in which values , opinions , and ideas are put forward for debate or recognition

10. Once upon a time…

11. This little piggy went to

12. The Cafe

13. to talk and gather

14. This little piggy went to

15. The Market

16. To search and find

18. This little piggy went to

19. Wall Street

20. To Buy and Sell

22. One day, little piggy discovered…

23. THE INTERNET.

24. This little piggy went to

26. To search and find

27. INFORMATION

28. This little piggy went to

30. to talk and gather

31. OPINIONS

32. This little piggy went to

34. to read, rate , and review

35. PRODUCTS

36. This little piggy went to

38. To buy and sell

39. EVERYTHING

40. This little piggy went to market and became healthy , wealthy , and wise because she could

41. READ

42. RATE

43. REVIEW

44. MEET

45. SHARE

46. SOCIALIZE

47. BUY

48. SELL

49. AND

50. EXCHANGE

56. This little piggy stayed

58. … and missed out

60. THANK YOU! Rachel Happe [email_address] Twitter - @rhappe www.thesocialorganization.com [no pigs were harmed during the making of this powerpoint]