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2015 Community Careers & Compensation Research Snapshot


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The Community Roundtable has been immersed
in understanding, documenting and sharing
information about what it takes to build successful
communities since 2009. We know now what
successful community programs look like. However,
our members often still struggle with a range of
issues related to individual community management
Issues like:
• How do I know I am doing a great job?
• How do I assess the individuals on a team in a
fair and reasonable way?
• What’s next for me in my career?
• What skills do I or my team need to improve?
• How can I help my HR team understand what’s
a reasonable job description?
More than 400 community professionals took the survey, giving us a multifaceted view into
community programs and those who direct and manage them. This research is designed to give individuals and hiring managers information that helps:
1. Justify investment in community management staff
2. Better align job descriptions for experience, responsibilities, reporting structure, team
size and compensation
3. Provide benchmark data that can align compensation with responsibilities and experience.
4. Enable skill assessments to identify strengths and gaps in individuals or teams

To download the 2015 Community Careers & Compensation report, go to

Published in: Business

2015 Community Careers & Compensation Research Snapshot

  1. 1. CCC2015 Snapshot
  2. 2. Key findings Strategy is everybody’s job. Community strategy isnot askill set limited totop levelcommunity executives. In fact, community strategy development was themost valued skillacrossevery level ofcommunity role — from Community Specialist up through Directorof Community. Strategic, business and technical skills are rewarded. Investing in building yourskillscan takeboth time and money, but among communityprofessionals, there are some investments that are more likelyto bring a payoff. To get at this, we focused onthe salaries of those who scored individual skill sets highly— ranking the average value of the ten skills in a specific set higherthan 4.0on a scaleof 1to 5. Those who ranked the value of business skills, strategic skills ortechnical skillsover4.0had average salaries that were thousands of dollars higherthan the survey average. Community pros are “movers and shakers”. The community management businesshasa reputation forchurn — meaning that community professionals move into and out of jobs at arapid clip compared with others in theirorganizations. The data suggest that fora good numberof professionals, job changes are a symptom of careeropportunities forsuccessful community professionals. CCC2015 Snapshot
  3. 3. Communities  are  everywhere. Communities are beingused acrossorganizations to servea widevarietyof goals, which is great newsfor those of us who have championed acommunityapproach to business— in most cases. One encouraging sign is organizations that have created aposition forDirectorof Community are giving that role an important place on the organizational chart. But forcommunity departments, the pictureis farless clear. Communitiesexist across allparts of organizations, and thedepartment in which the communityteam resides demonstrates. CCC2015 Snapshot
  4. 4. The Salaries and Skills of Community Professionals Community managercontinuesto be thedominant title in the field, and whilecommunity management is still imagined by some as anentry-leveljob, the data again suggest otherwise. No role in thesurvey had fewerthan 11years of work experience— much ofthat time in a communitycontext, although the salary ranges indicate awide variety ofskill and experiencelevels in each role. THE  SKILLS  THAT  MATTER: Eleven skills scored an average of4.0or higherwith the full sample. Community Strategy Development Community Advocacy andPromotion Listening and Analyzing Measurement, Benchmarking andReporting Communication Planning Writing Evaluating Engagement Techniques Empathy and Member Support Data Collectionand Analysis Promoting Productive Behaviors Member Advocacy Of these 11skills, none scored below3.9 with any community role— in otherwords, the most valued skills foreach rolewere virtually identical. Ourtake: It’s not a surprise that the value of community management skills carries across roles, but it also underscoresthe role confusion of the profession.
  5. 5. Don’t stop here… Get  more  valuable  data  and  insights  from  the  Community  Careers  and   Compensation  2015  report,  available  now  in  two  forms: Learnmore about TheCR Network and how you can get involved today! The CCC2015 Summary Report The public summary ofthe researchincludes more information andanalysis of the key findings, salaries andskills data. Available now at: The CCC2015 Full Report Available only tosurvey participants and members ofTheCRNetwork, the full report takes a deepdive intothe roles and skills of community management, plus ideas for shaping job descriptions and additional resources. Get yours (a $100 value) by completing the CCC survey at Or access it as just one of the exclusive benefits of TheCRNetwork, ournetwork for community practitioners andleaders.