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STC CPTC Certification


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Presentation given in Rochester on April 23, 2012, Toronto on December 8, 2010 and January 19, 2011 to introduce members to the new STC Certification Program launched in May 2011.

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STC CPTC Certification

  1. 1. Certified Professional TechnicalCommunicator™ CPTC Program ARE YOU READY? ROB HANNA S T C C E R T I F I C AT I O N C O M M I S S I O N V I C E - C H A I R AT T H E S P E C T R U M C O N F E R E N C E APRIL 23, 2012
  2. 2. Certification and Professions A profession is marked by three essential pillars:  A code of ethics  A unique body of knowledge  Certification of qualified practitioners
  3. 3. Certification Drivers Legitimize the contributions of, and respect for, our profession Establish uniform worldwide performance standards Increase the employability and earning potential for certified practitioners Reduce risk for employers Satisfy employers’ expectations
  4. 4. Value to Employers Employers find that certified professionals are more often competent and successful than uncertified ones Employers spend less to hire, train, and replace certified employees Therefore, employers seek out and pay more for certified professionals
  5. 5. Guiding Principles Certification is voluntary  Assessment involves a Certification focuses on variety of methods uniform areas of practice  A core certification provides where technical the basis for certification communicators provide growth unique value  Applicants must agree to Applicants must meet adhere to the STC Code of prerequisites to be eligible Ethics for certification  Opportunities are provided Applicants must to applicants for demonstrate remediation knowledge, skills, and  Once granted, certification experience must be maintained
  6. 6. Certification Milestones  First discussed in 1964  First STC-sanctioned work: Ad Hoc Committee on Certification in 1975  Six membership surveys: 1975, 1981, 1983, 1984, 1995, 1997  Certification RFP issued in 1985  Feasibility study commissioned in 1998  Began work on Body of Knowledge (BOK) in 2007  Benchmarking report on professions in 2008  Value proposition adopted in 2009  Approved by STC Board on 30 April 2010  First certifications issued: 2012
  7. 7. STC Certification Commission Incorporated in 2011, in Virginia, as a 501(c)(6) organization, subsidiary of STC Responsible for establishing certification policies and overseeing operations Adjudicates appeals and professional conduct reviews  Steven Jong (Chair) Separate  Rob Hanna (Vice Chair) bylaws, policies, procedures, fi  Stephen Murphy (Secretary) nances  Charles Fisher (Treasurer) One “member”—The STC—and  Saul Carliner two crossover STC  Karen Baranich (STC Board) commissioners  Kathryn Burton (STC CEO)
  8. 8. Development of Evaluation Criteria Over the summer of 2010, members of the STC Certification Committee met in Fairfax, VA Sessions were facilitated by Clarence Chaffee, an experienced certification and assessment consultant The group produced:  Profile of a certified Technical Communicator  136 separate elements weighted against a survey of 70 of our industry’s thought-leaders  Scoring criteria needed to demonstrate the required elements
  9. 9. Prerequisite Qualifications Candidates for certification must  Be persons of good character, unencumbered by any  conviction of a felony or indictable offence;  outstanding judgment in a civil court for negligence, professional misconduct, or incompetence; or  condition or dependency that would render them incapable of performing or fulfilling the essential duties of a CPTC.  Possess a high school diploma and five years of full-time employment as a technical communicator  Up to two years of work experience may be credited for completion of approved post-secondary education in a relevant field of study
  10. 10. A Typical Certified Technical Communicator is A person working in a professional or technical setting, who  is able to readily adapt to a new subject area,  can select and assess the type and level of communication required to  meet the needs of the intended audience, and  support the intended purpose of the information  has the knowledge, skills, and abilities to  select and effectively apply the appropriate tools, and  plan and execute an information solution within the constraints of corporate and regulatory requirements and appropriate industry standards  ensures that stakeholders and consumers benefit from the safe, appropriate, and effective use of the subject product or service.
  11. 11. Areas of PracticeUser, task, experienc e analysis Information development Information design Information production Processmanagement
  12. 12. PortfolioAssessment 1. Planning Documentation ProjectsThe portfolioassessment is 2. Conducting Researchbroken into 9 3. Designing Deliverablesseparatesubmissions used 4. Architecting Informationto demonstrate the 5. Authoring and Composition136 elements orKSAs 6. Demonstrating Visual Literacy(Knowledge/Skills/ 7. Reviewing, Editing, and TestingAbilities) 8. Managing Content 9. Producing Deliverables
  13. 13. Evaluation Process Application screened by STC office Packet examined by up to three trained evaluators (who receive honoraria)  Under non-disclosure  Objective evaluation against established criteria
  14. 14. Fee Schedule Fees (USD) STC Members Non-Members Initial Application $99 $125 Portfolio Evaluation $595 $695 Annual Maintenance $49 $69Recertification (every 3 years) No charge No charge
  15. 15. CertificationMarksCertificateLogoDesignationListing on Website Steven Jong, RTFM
  16. 16. Maintaining Certification Certification is good for three years To maintain it, continue your education to maintain current skills or learn new skills, and stay active in field Reapplication requires proof of attendance Screened by STC office
  17. 17. PMP Growth, 1984–2010450000 2010:400000 412,000 PMPs350000300000250000 2002:200000 50,000150000 1993: PMPs 1000100000 PMPs50000 0
  18. 18. Example of Salary Impact
  19. 19. Expanding Certification Beyond Writers Areas of practice can be weighted Specialty certifications (future) Opportunity for partnerships with other organizations
  20. 20. To learn more and get started S T C C E R T I F I C AT I O N C O M M I S S I O N C O N TA C T R O B H A N N A AT r o b @ a s c a n . c a F O R M O R E I N F O R M AT I O N , P L E A S E S E E T H E S T C C E R T I F I C AT I O N W E B S I T E AT h t t p : / / w w w. s t c . o r g / e d u c a t i o n / c e r t i f i c a t i o n / certification-main T H E S E S L I D E S AVA I L A B L E O N S L I D E S H A R E AT h t t p : / / w w w. s l i d e s h a r e . n e t / r h a n n a / s t c - certification