Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Certification essentials


Published on

Presentation on STC certification credentials for technical writers and technical communicators given at the 60th annual STC Summit in Atlanta, GA.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Certification essentials

  1. 1. CertificationEssentialsSTC Summit, Atlanta GA
  2. 2. Session AgendaIntroductionReviewCertification ProcessSubmission PacketSubmission EvaluationMaintaining Certification2
  4. 4. Your Speaker:Rob Hanna, CIPSTC Certification Commission ViceChairman (2011-2013)STC Associate Fellow (2011)Chief Information Architect –Ascan Enterprises, Toronto, ONSTC Board Member (2007-2009)AIIM Certified InformationProfessional – CIP (2011)4
  5. 5. 5STC CertificationCommissionIncorporated in 2011, in Virginia, as a501(c)(6) organizationIndependent of STCResponsible for establishing certificationpolicies, granting CPTC™ and CPTW™certifications, and overseeing day-to-dayoperationsBylaws, policies, procedures, financesseparate from STCNine commissioners, serving two-yearterms5
  6. 6. REVIEWWhat is Certification?6
  7. 7. The Value toPractitionersCertification is an objective,portable, personal credentialthat is associated with highersalaries, job-huntingadvantages, and better jobopportunities7
  8. 8. Two ProfessionalCredentialsCertified Professional TechnicalCommunicatorLaunched 2011Broad spectrum of KSAs fromplanning to delivery ofdocumentationCertified Professional TechnicalWriterLaunched 2013Focused on core competenciesin technical writing8
  9. 9. Are You Eligible?All practitioners who meeteligibility requirements canapplySTC membership is notrequiredPrerequisites: combination offull-time experience andeducationMust agree to abide by Code ofConduct95 years of experiencein technicalcommunicationfield3 years of experiencein technicalcommunicationfieldQualifying education reducesexperience requirement by up to2 years
  10. 10. The Process10Credentials granted forthree yearsContinue training andprofessional development withannual maintenance feeCommission evaluatespacketTrained evaluators assessindividual sections under non-disclosureYou send submissionpacket and paymentCompleteness verifiedYou send application andpaymentEligibility verifiedCommission returnsevaluationResults within 60 days
  11. 11. Assessing Areasof Practice111.User, Task, ExperienceAnalysis2.Information Design3.ProcessManagement4.InformationDevelopment5.InformationProductionAreas of PracticeSubmissionPacket1.Project Planning2.Project Analysis3.Solution Design4.Organizational Design5.Written Communication6.Visual Communication7.Content Development8.Content Management9.Final Production
  13. 13. Your submissionYou have one year after yourapplication is accepted to complete anddeliver your submission to theCommission.Each section is evaluated independentlyby at least two trained raters and scoredas:PassBorderline PassBorderline FailFailRefer to the candidateinstructionsAvailable for download athttp://www.stccert.org13
  14. 14. CORE COMPETENCIESSections common to both CPTC and CPTW credentials14
  15. 15. WrittenCommunicationDemonstrate your ability to composecontent and communicate in writtenform.Factors include writing style, use ofstructural elements, appropriateness ofpresentation for the intended audience,and consistency.Include in your submission:A representative sample of yourinformation product.A written commentary that explainshow your knowledge of objectivesand audience influenced your writingstyle.15Core Competency 1
  16. 16. Visual LiteracyDemonstrate your knowledge of visualcommunication principles that supportwritten content.Factors include templates, styles,graphics, signal words, layout, andnavigation.Include in your submission:A representative sample of publishedinformation product that you havedeveloped, such as a chart, table,diagram, or illustration.A written commentary that explainshow the layout and design supportthe structure of the information.16Dragga, Sam; Voss, Dan. "Cruel Pies: TheInhumanity of Technical Illustrations"Technical Communication 48.3 Aug. 2001: 265-274Core Competency 2
  17. 17. ContentDevelopmentDemonstrate your knowledge of contentdevelopment principles and ability todevelop content.Factors include your ability to review,edit, and verify content.Include in your submission:An edited copy of the providedsample.A written commentary that explainshow you collaborate, validatetechnical accuracy, and conducttechnical and editorial reviews.17Read Don Bush, STC Fellow“The Friendly Editor” in backissues of Intercom onlineCore Competency 3
  19. 19. AudienceAnalysisDemonstrate your skill in analyzingrequirements for developinginformation products.Factors include developing anunderstanding of the audience and datarequirements for developing aninformation product.A description of a persona, profile, orother source that details the primaryaudience.A written commentary.19Filippo, Elizabeth. “The Road to Personas"Intercom 56.1 Jan. 2009: 22CPTW Section
  21. 21. DocumentationPlanningDemonstrate your skill in planningprojects for delivering informationproducts.Factors include developing a plan forcreating and tracking the implementationof an information product.Include with your submission:A sample portion of the project plan.A project schedule and/or list ofmilestones. This may include a Ganttchart or MS Project schedule.A written commentary.21CPTC Section 1
  22. 22. DocumentationAnalysisDemonstrate your skill in analyzingrequirements for developinginformation products.Factors include analyzing audience, task,and data requirements for developing aninformation product.A sample portion of a persona,profile, or other document thatdetails the primary audience.User requirements, use cases, usertask analysis, or needs analysischaracterizing task content requiredfor the information product.A written commentary.22Filippo, Elizabeth. “The Road to Personas"Intercom 56.1 Jan. 2009: 22CPTC Section 2
  23. 23. Solution DesignDemonstrate your ability to design high‐level solutions for implementinginformation products.Factors include research methodologyand synthesis of research results into anoverall design solution.Include with your submission:An actual or simulated work sampleof a project design document. Thesample may be a documentation plan,document specification, or equivalentdocument.Written commentary on the projectincluding considerations for universalaccessibility.23CPTC Section 3
  24. 24. InformationArchitectureDemonstrate your ability to design theorganization of information products.Factors include selection andconstruction of an organizationalframework that defines the informationarchitecture.Include with your submission:A project outline, storyboard,template, DTD, or other evidence ofthe framework for the informationproduct.A written commentary that explainsthe rationale for organization andlevel of detail selected for theframework.24CPTC Section 4
  25. 25. DITAXMMETADATAWIKISContentManagementDemonstrate your knowledge of contentmanagement principles and ability tomanage content.Factors includecollaboration and workflowtopic‐based authoringstructured authoringsingle‐source authoring and reusemetadataversion control and archivingInclude a written commentary.25CPTC Section 5
  26. 26. ProductionProcessesDemonstrate your knowledge of finalproduction principles and processes.Factors include handling for bothelectronic and print outputs.Include in your submissionA commentary that explainsElectronic and print channels andproduction processes.QA processes for final production.Working with production servicessuch as commercial printers.26CPTC Section 6
  27. 27. 27Preparing yoursubmissionRead and follow all the directionson the candidate instructionsTreat each section separatelyDon’t skip anythingKeep it simple and readableObserve all page lengthsProofread carefullySubmit only PDF files (we do notaccept other formats)
  28. 28. Plan for successPlan your time wiselyReview submission detailsResearch each submission areaAssess any works you intend to useDraft your submission and let it sitSelf‐assess your submission28
  29. 29. Manage yourtimeworking several hours per week allow up to2‐3 months for CPTC1 month for CPTW10 hours for project planning5 hours per section for research, and10 hours per section for preparation.29
  30. 30. ResearchReviewing schedules for upcoming STC webinarsReviewing webinar archivesReviewing scheduled chapter eventsInterviewing STC mentorsReviewing articles and presentations, andReading books by renowned STC visionaries.30
  31. 31. Common issues withwork samplesProtected and cannot be used without significant redactingCompromised by limitations of time or budgetProduced in collaboration and do not accurately reflect the quality ofyour work, orProduced many years ago when standards or technology weredifferent.31
  32. 32. Rework yourwork samplesCorrect any mistakesEliminate any anomaliesEnhance the work samples to include any missing features asked forin the submission requirements, andReplace product or company names with fictitious names rather thanredacting them in the content.32
  33. 33. Packaging yoursubmissionGive us your finest work.Only one PDF per section.Do not cross-reference othersections in your submission.Remove all self-identifyingreferences.Signed PDFs cannot becombined with other PDFs.33
  34. 34. Annotating yoursubmissionDo not add comments orannotations directly to yourPDF in Acrobat.Your identity is far moredifficult to obscure in Acrobat.Change your User Name andInitials in MS Word beforeannotating.Use track changes feature toshow your edits.Remove identity in MS Word1. Click Office button2. Click Word Options3. Select Popular settings4. Change User Name to Candidateand Initials to CPTC.5. Print document to Adobe PDF.6. Select Document showing markupfrom Print what drop down.34
  36. 36. 36EvaluationYour packet is received andadministratively screenedDouble-blind assessmentEvaluated section by sectionYou must pass corecompetenciesResults returned within 60days36
  37. 37. EvaluationmethodologySubmission demonstratesMinimal CompetencyEvaluation is Criterion-BasedSubjectivity has been minimizedScoring demonstrates a highlevel of parity between raters.Raters and scores arecontinuously evaluated tomaintain parity.37
  38. 38. 38Maintaining yourcertificationYour credentials are valid forthree yearsTo maintain your credentials:Ongoing professionaldevelopmentStay active in the fieldAnnual maintenance feeRenewable without retest,resubmission packet, orrecertification fee38
  39. 39. 39Where do I signup—?To get started on yourcertification:www.stccert.orgMore questions?