Social Media Action PlanTie Social Media to Your Business Goals                Business Drivers                           ...
Measure in Conjunction with Marketing Goals               Goals                        Social Media Output              To...
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RI Social Media Action Plan Template

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RI Social Media Action Plan Template

  1. 1. Social Media Action PlanTie Social Media to Your Business Goals Business Drivers GoalsFinancial Revenue Expenses LeadsCustomers Customer experience/satisfaction Customer service/support Building communityBrand Awareness Thought leadership InnovationDesign a Listening Program What to Follow Specific to Your CompanyIndustry trendsKey words and search termsInfluencers to followCompetitorsPick the Tools to Fit Your Goals Tool Purpose and Strategy Rank Priority (from 1-3) Focus on 1 and 2Monitoring Tool Listening and measurementBusiness Blog Thought leadership, depth, engagement, linking & guest postsTwitter Headlines, engage, sales, solve service issues, competitor insightCommunity Customer driven, customer care, sourcing trendsFacebook Social, friendly, recruiting, link to community and blog, videoLinkedIn Engagement, networking, recruitingYouTube Amazing stories, brand awarenessSlideShare Content sharing, thought leadership 1
  2. 2. Measure in Conjunction with Marketing Goals Goals Social Media Output Tools/Tactics to Measure*Faster, better insight/information Conversation monitoring, customer 100s of listening tools (Buzzient, feedback Radian 6, etc.) Customer community search.twitter.com*Awareness, thought leadership # of people reached Unique site visitors Twitter followers Blog comments*Faster, better sales # of interactions Your CRM system Leads Deals Revenue*Customer support, satisfaction # of issues addressed Your CRM system Twitter*Faster, better development # of ideas implemented Insert Yours Here Insert Yours Here Insert Yours Here*Examples we use at Resonant Insights

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