UMSL Web Transition Update June 8, 2011

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PowerPoint overview UMS web transition to date..

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UMSL Web Transition Update June 8, 2011

  1. 1. UMSL Marketers’ ForumWhere now with “TRPs & Clicks?”<br />Ron Gossen<br />June 8, 2011<br />
  2. 2.
  3. 3. Yahoo<br />Google<br />Print<br />Radio<br />Outdoor<br />School Publications<br />Facebook<br />Proprietary Websites<br />Website<br />UMSL News<br />Publications<br />Microsites<br />Emma System<br />Local<br />National<br />Specialized<br />UMSL Facebook Network<br />General<br />Specialized<br />Facebook<br />Twitter<br />YouTube<br />
  4. 4. Current marketing campaigns’ segmentations:<br />Recruitment (transfers):<br />Summer School: <br />MBA:<br />Image… <br />
  5. 5. Current marketing campaigns’ radio reach and frequency:<br />Recruitment (transfers): 18-24; 40.2% reach; 3.1 x<br />Summer School: 18-24; 40.2% reach; 3.1 x<br />MBA: 25-44; 70% reach; 6.4 x<br />Image: 35-54; 35.7% reach; 3.7 x <br /> KMOX: 35-64: 23.9% reach; 5.1 x<br />
  6. 6. Current marketing campaigns’ search engine marketing; web advertising; microsites<br />Google SEM: proprietary and targeted; recruitment, summer school, MBA<br />Facebook advertising: Summer school, MBA<br />Microsites: MBA, summer school<br />
  7. 7. Current marketing campaigns schedule:<br />
  8. 8. Enrollment update :<br />
  9. 9. UMSL Website update :<br />
  10. 10. (thanks)<br />Questions & Answers<br />

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