Board Members, Administrative, Marketing, Development Professional
So what does this mean? We are a robust economic sector but it’s highly competitive for sustainable dollars.
This is important to understand for those who live in rural counties.
Board Members, Administrative, Marketing, Development Professional
Rebecca is still catching her breath after a busy fall travel schedule, she and Joe are looking forward to our projects in 2014 – logos for Missouri Healthcare for All, Nonprofit Services Center, Children Trust Fund, Missouri Retired Teachers Association
This is really the online landscape
What motivates people??? Jared Story – picking up his room…. Taking away his car.
Construction industry standards, compilations of research
The Single Best Way To Communication?: One of the easiest ways to move people through our AIDA funnel is by identifying what motivates them. EXAMPLE: In the early days of my career, I was the development director for a Big Brothers Big Sisters organization in Central Missouri. We had a donor who was a very well off highly respected member of the community who had joined our board. At the time it felt a bit like hitting the jackpot. He was the kind of person who once he was on board he was all in. After a training that board members and leadership team staff attended, we all went to dinner together and as we talked throughout the evening we started talking about why we were involved in BBBS. I assumed that this particular board member would say that his participating and money was a good investment in the community. What he told us was the opposite. INSTRUCTOR NOTE: Add your own story about how people’s motivations have surprised you and made you change your approach.
The Next America: Data provided by Pew Research Center http://www.pewresearch.org/next-america/#Two-Dramas-in-Slow-Motion Right now for the first time every there are two major demographic shifts happening in America right now. Two Dramas in Slow Motion According to the Pew Research Center’s new book, the Next America, our population is becoming majority non-white at the same time a record share is going gray. Each of these shifts would, on their own, be a defining demographic story of its era. The fact that both are unfolding at the same time has generated big generational gaps that are putting stress on our social cohesion.
What’s In A Generation?: While obviously there are as many different personality types within a generation as across generations, there’s value in understanding what defines a generation. Pew Research surveys have allowed for comparisons between todays young and today’s old. Because we’ve been asking the same questions over many years, we can also compare today’s young with yesterday’s young. Generations tend to be about 20 years in length and are shaped by the historical events people experience at roughly the same state in their life cycle. As a result, they share what might loosely be called a generational persona, one that’s also influenced (and often in reaction to) the personal of their parent’s generation.
“Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.” by George Orwell
Individuals and their motivations are generally shaped by their experiences.
Technology is an important factor and does not necessarily refer to the communications evolution. Technological advances that effect generations include everything from transportation, the industrial revolution, medical advances and finally to the most recent the communication evolution. According to the late author Douglas Adams (The Hitchhiker’s Guide to the Galaxy.)
Secure Socket Layer
Building An Online Foundation, Create a Website That Works
Building An Online Foundation
Create A Website That Works
Build Awareness, Drive Action
and Advance Engagement
The State of PhilanthropyThe State of Philanthropy
Americans donated an estimated $358.38 billion to charity in 2014, highest total
in Giving USA report’s 60-year history. That total slightly exceeded the
benchmark year of 2007, when giving hit an estimated inflation-adjusted total of
2014 marked the fifth year in a row where giving went up; the average annual
increase was 5.5 percent in current dollars.
Though many people are not aware of it, research
confirms the enormous scale of the nonprofit
workforce. U.S. nonprofit establishments employed
nearly 11.4 million paid workers in 2012. This accounts
for about 10.3% of our national’s total private
employment and makes the U.S. nonprofit workforce
the third largest among U.S. industries, behind only
retail trade and manufacturing.
A MAJOR ECONOMIC FORCE
More than 3 billion people are now using the Internet, according to the
United Nations agency that oversees international communications.
The number of Internet users has increased from 738 million in 2000 to 3.2
billion in 2015, according to a new report from the International
Telecommunication Union. That’s a seven-fold increase that brought
Internet penetration up from 7% to 43% of the global population. Of all
connected individuals, the ITU says most of them — some 2 billion — live in
Much of the growth in web connectivity has come from mobile.
Mobile broadband penetration has gone up 12-fold since 2007, and
this year 69% of people on earth will be covered by 3G broadband.
Meanwhile, growth in fixed-broadband connectivity has slowed, with
just 7% annual growth over the last three years. That’s likely because
access to it is 1.7 times more expensive than the average comparable
mobile broadband plan:
Why Online Matters
Marketing is changing……………………
Inbound Marketing =
Being found by
constituents looking for
your products and
Top of Mind Awareness – Created
and Reinforced by the organization
and its leadership.
First position is important because the
business that is in the first position is 2X more
profitable than the business in 2nd
4X more profitable than the business in 3rd
Accountable Marketing Research Group
That’s a lot of NOISE
You have to have a strategy.
“The single biggest problem in
communication is the illusion
that it has taken place”
George Bernard Shaw
Path to Communications
The 5 Create Your Website Strategy
1.Pick your goals and objectives.
1.Identify your audience.
1.Pick your team and establish your budget.
1.Develop your design and content.
5. Launch…… measure, refine and adjust.
• The first step in any strategy is identifying
your desired outcomes.
– Common Objectives
• Building Awareness
• Driving Action
• Advancing Engagement
Identify Your Objectives/Goals
Pick Your Goals/Objects
Increase donations? (monetary or a
specific item like clothes, food, etc.)
Spread information and/or
Allow people to find your
Promote your mission?
Build your constituency?
Tell your story.
Your Website Should Be An ENABLER
Your website should empower visitors to engage with your mission
and the work that you’re doing. One of the best goals for any
website is to move along a funnel of engagement, from very basic
levels of awareness to progressively deeper levels of involvement.
The Single Best Way To Communicate?
Helps Identify Motivations
The events and conditions each of us
experience during our formative years
help define who we are and how we view
The generation we grow up in is just
one of the influences on adult behavior.
The Next America
• Our population is becoming non-white.
• A record number of our population is going
– These shifts are unfolding at the same time and
caused what is considered major stressors on our
What’s In A Generation?
• Generations tend to be about 20 years in
• Generations tend to be shaped by historical
events that are experienced at roughly the
same time within their life cycle.
• Generations share a “persona”
“Each generation imagines itself
to be more intelligent than the
one that went before it, and wiser
than the one that comes after it.”
- George Orwell
Why is this important?
Understanding generations is a big key to
understanding how you will utilize your
website and what tactics will work the best.
1. “Anything that is in the world when you were born
is normal and ordinary and is just a natural way the
2. “Anything that is invented between the time when
you are 15 to 35 is new, revolutionary and exciting,
and you can possibly get a career in it.”
3. ‘Anything invented after you are 35 is against the
natural order of things.”
*According to the late author Douglas Adams
(The Hitchhiker’s Guide to the Galaxy.)
Establish Your Budget
Should we hire a web designer or
use a web builder?
• Do you have time?
• Do you know how to write
• Do you know what a widget
• Do you have a graphic
designer on staff?
• Are you being penny wise
and a pound foolish?
• Graphic Design
• Widgets or plugins
• Online donation interface
• SSL Certificate
How to Pick a Web Designer
• How do they price their services?
• What is their track record?
• How do they measure their results?
• What are their core services?
• What are their credentials or qualifications?
• How do they ensure your project is executed
Pick Your Team
• Define the group that
approves the site’s
internal and external
The Importance of Good Web Design
• Based on a research study titled
Trust and Mistrust of Online
• The most surprising revelations
was that design elements are
exponentially more powerful than
content, in terms of mistrust.
When asked to describe why
users mistrusted a website 94% of
comments were directly related
to web design elements. Only 6%
reference specific content.
• A Visual Spark
• Tells a story
• Stays true to your brand
Based on research by web designer, Joseph Putnam on the importance of good web design.
Make a list of important
elements to be
incorporated on the site,
for example, the ability to
sign-up to an email list,
click a call-to-action
button, social media
buttons or a blog.
Responsive Web Design
Responsive websites respond
to their environment.
Critical Elements Every Homepage Needs
•Call to Action (CTA)
– Donate Button
– Email Sign Up
Building a Site Map
• 1. Identify all pages
– About Us
Add Sub Pages
• About Us
– Managing Stagg
Content Analysis For Each Page
– Welcome Message
– Call to Action
– Inquiry Form
Build Your Content
• Join Us
– Become a Member
– Make a Donation
– Tell Us Your Story
• About Us
– Vision and Mission
– Board of Directors
• Build Your Site Map
7 Must-Haves For Nonprofit
1. Quality Content
2. Donate Buttons
3. Email Sign-up
4. Social Media Focal Point
5. Media Coverage Section
6. Testimonials Page
7. A Blog
20 Best Nonprofit Websites
• Responsive web design
• The long home page: provides a 10,000 foot
view without having to click.
• Fewer options on primary navigation
• Animated backgrounds are growing in
• Clear infographics communicate more than
• Good photos and graphics are a must.
Domain The domain of your
SEO Search Engine
Optimization is used to
make search engines find
Host The company that stores
the files and applications
for your website.
Malware A chunk of code that acts
to damage or access
information that it
DNS Domain Naming System,
gives computers, servers
or anything connected to
the internet a name
instead of a number.
HTTP A web protocol that’s used
for browsers to access
your site files.
SSL Secure Sockets Layer E-Commerce Electronic commerce is a
term for online
Rebecca Gordon, CFRE