When comparing the cost of preparing an article and distributing it to publishers and webmasters, your overall articles costs are still really small... Especially when youcompare that cost against the cost of buying advertising in the same ezines, newsletters and websites that will publish your article. On top of that, when a website publishes an article that you wrote, the article will usually remain on the website for years to come. But, when you buy an ad for your business at a website, you need to paythat advertising rate every single month for as long as your want your ad to remain on that website.
When you want to measure the effectiveness of an article, you should measure the cost of advertising in the ezinesand newsletters where you were published, plus the cost of advertising on the websites where your article was reprinted.
If you invest the time and effort to calculate the value of the advertising earned from a reprint article versus the cost of creating and distributing that article, you will quickly realize why so many people recommend this promotional technique.
TRAFFIC IS A TWO-SIDED COIN WITH REPRINT ARTICLES
When we first got into writing articles for promotionalpurposes, we were entirely focused on getting our articlespublished in ezines and newsletters. The all-important link back to your site can reach thousands of publishers, and through the publishers, you can quite possibly reach millions of readers. And these are not just ordinary readers either; they are members of YOUR target audience.
The ezines and newsletters that will publish your articleshave already told their readers that they will be providing information on the topics that you have written about. And, the readers have all taken a pro-active step to add their email address to the mailing list of the ezine that is publishing your work.
While most ezines have a subscriber base in the range of ten to twenty thousand, there are still some really large ezines with subscribers in the hundreds of thousands outthere that will be happy to share your materials with their readers.
These days, it is all about the search engines. Webmasters want to add fresh content to their websites regularly, so they can improve their search engine traffic. And, writers want to see their articles on third-party websites, so thatthey can build their link popularity and improve their own search engine positioning.
THE NATURE OF GETTING YOUR ARTICLES IN EZINES AND WEBSITES
Once, you have taken the time and effort to create your reprint articles, you will want to send them to the largest number of publishers and webmasters who haveexpressed an interest in publishing what you have written.
Many writers who are just getting started will try to do allof the distribution work themselves. They will search high and low to find the sites that accept reprint articles and they will look for the article distribution mailing lists thatother writers are using. Then, they will commence the task of distributing their articles to the various sites and lists that accept reprint articles.
Then you have the added challenge of remembering whatthe posting rules are for each mailing list that you will join. Pushing the rules to the side and forging ahead could get you banned from participation in many of the article distribution lists.
Most writers end up making some type of compromise in order to get their articles distributed. They will either setaside half a day to a full day for the distribution of a single article, or they will limit their distribution range to themailing lists and article sites that make it easy for them to accomplish the greatest results in the least amount of time.
SOMETIMES IT MAKES SENSE TO EMPLOY A SERVICE PROVIDER
There are a handful of well-established and experienceddistribution services that can get your article to multiplepublishers with very little time investment on your part.The distribution services will do this for a small fee and send your article to targeted publishers of ezines, newsletters and websites. Rates vary from service to service.
Many writers use a number of article distribution services to distribute their articles. The reason is that all servicesuse SOME of the same distribution outlets, but all servicesalso have unique outlets not available to the other service providers.
The writers who use a number of services do so toincrease the overall reach of their articles, to maximize their results.
Recently there have been a number of new distribution services popping up who claim to be able to distribute your articles to publishers at a lower cost. These new distributors are offering bargain basement rates such as $40 for three months and unlimited article submissions.Sounds like a great deal right? Well there are a number of problems with using a cheap service such as this.
The primary problem with these cheap service providers is that you will put all of your articles into their database at your convenience. Then, the service will turn around and distribute all of the articles you have put into their database, on the same day that you put them into their database.
Here is the problem. Nearly every article distributionmailing list in existence has a limit of one or two article submissions per writer per day limit.
A major article distribution company understands the intricacies of the world of article publishing, whereas acheap newcomer is simply looking to make a quick buck off of you.
If you want your articles and links to reach the targeted publishers and targeted audiences that would be interested in purchasing your goods or services, then youshould seriously consider spending a little more money touse a well established distributor from the outset. This will also save you the time and hassle of posting articles that will never see the light of day.
In the end, you want the best bang for your buck.
Sometimes the best bang for your buck requires that you spend a little more money upfront. With an establishedand experienced article distribution company, you mightjust find that you can get better results from each article, and you will still have an audience for your articles two weeks or two years from now.
You can make the most of your advertising when you usean article distribution company who will put your needs first --- always keeping in mind what will help YOU to generate the best results for your investment.
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