GA Personal Project v1


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Rough draft of presentation for GA_SF UXDi class.

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GA Personal Project v1

  1. 1. Friday, October 18, 13
  2. 2. GAMAN “enduring the seemingly unbearable with patience and dignity” Friday, October 18, 13
  3. 3. PRODUCT DESCRIPTION Gaman is a mobile application that helps job seekers focus on finding a job by matching emotions with manageable activities. The challenge: Finding a job while unemployed is difficult. The process is overwhelming with so many things to take care of (resume, LinkedIn, etc.). There’s also the matter of a loneliness and loss of routine. The Solution: A mobile companion that reminds job seekers of best practices for job searching and connects them with allies to keep the momentum going. Friday, October 18, 13
  4. 4. KEY SCREENS AND FEATURES Friday, October 18, 13
  5. 5. PLANNING Friday, October 18, 13
  6. 6. Research Ideas Friday, October 18, 13
  7. 7. DESIGN RESEARCH Method: I researched existing employment resources (websites, iOS apps, and in-person services). I evaluated how they help job seekers find employment. During the course of the research, I also started to evaluate if any options address the emotional side of job loss. To gain better understanding on emotional impact, I spoke with two people who were recently unemployed. Findings: Key finding - The in-person services and some blog posts said that losing a job shares the same stages of grief as death. Websites - Most are primarily job listings and tactical actions (fill out a profile). The emotional component of job loss is usually only covered in blog posts. . Apps - Wide range. Everest is about big dreams and creating manageable steps. SuperBetter was similar but required a lot of setup and identification of issues. Unstuck guides users to find issues, but doesn’t provide long-term support or actionable items. Interviews - Informal interviews with colleagues had the common themes of hurt, rejection, and loneliness. They also mentioned being overwhelmed or uninformed about options. Opportunities Identified: Create an easy way to monitor emotions and keep focused on tasks. I identified three types of potential users for this product: 1). Unemployed 2). Ex-military 3). Support organizations/outplacement services Friday, October 18, 13
  8. 8. Competition Strategic Tactical Emotional Job Search Sites (Dice, Glassdoor, Monster, etc.) Have the latest information Be complete Complete application Here are jobs based on the skills in your resume Apply for jobs None LinkedIn Here’s who you know These are people in the industry/company you’re interested in Complete profile Apply for jobs Join groups Share news Some posts on emotional intelligence from third-parties iOS Apps (Unstuck, SuperBetter, Everest) Psychology background with the assumption that you want to be healthier Complete challenges Record current thoughts List challenges and goals Focus on motivation and getting unstuck Resource In-person (Outplacement agency, NOVA/EDD, etc.) Friday, October 18, 13 (Why?) (How?) Broad topics, but main goal is to Many classes/seminars/ get the job seeker hired workshops on how to do ___ (Motivation) Addresses the emotional states of job seeker, but limited options for long-term support
  9. 9. PERSONA IDEATION Friday, October 18, 13
  10. 10. PRIMARY PERSONA Susan needs to keep track of the “administrivia” and stay motivated She was recently laid off, the first time she has ever lost her job. As a high-achiever, she isn’t used to failing. With the stress of finding a job, she is overwhelmed by information. At the same time, she is also unaware of the many resources available to her. ©Tony Alter DRIVERS “I want to make this a temporary stumbling block.” Friday, October 18, 13 CONCERNS “How is this system going to help me?”
  11. 11. SECONDARY PERSONA Rob needs to adjust to civilian life after military service Rob was in the Army for 8 years after college. He had tours of duty around the world. After almost a decade of military service, he wants to transition to civilian life. The change has been difficult and he doesn’t know what to do. ©Tony Alter DRIVERS “My future is in civilian world, I gotta make it happen for my family.” Friday, October 18, 13 CONCERNS “What does this app know about my background and challenges?”
  12. 12. CONCEPTUAL IDEATION Friday, October 18, 13
  13. 13. DESIGN ITERATION | DESIGN HYPOTHESIS ITERATION 1 Method: I tested a paper prototype of a LinkedIn helper application. Once the idea was laid out on paper, the flow and the value was not apparent. Findings: Instead of helping a job seeker navigate and utilize LinkedIn resources, the application became another later of complexity. LinkedIn is always updating and can vary by user. The resources were not available to cover LinkedIn in a meaningful way. Opportunities Identified: Look at what resources job seekers need to fill-out profiles. What are the challenges in keeping users engaged? Friday, October 18, 13
  14. 14. Early Wireframes Friday, October 18, 13
  15. 15. DESIGN SPECIFICATIONS Friday, October 18, 13
  16. 16. USER ROLES Outplacement / Support Groups create and share jobseeker content. Leverages existing resources to help in-person. Job Seeker uses Gaman to find resources, keep track of job tasks, and enlist the help of allies. Allies Job Seeker Friday, October 18, 13
  17. 17. NEXT STEPS Refine the user roles Validate personas Explore other applications Research which current methods help users the most Friday, October 18, 13
  18. 18. THANK YOU George Komoto George.Komoto/at/ Friday, October 18, 13