Info 191 Assignment

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  • Retrieved, May 24, 2009 from http://www.vidorraliving.com/enewsletters/images/fitness.jpg.
  • Retrieved, May 24, 2009 from http://www.deploy511.org/images/marketing.jpg
  • Retrieved, May 24, 2009 from http://www.getentrepreneurial.com/images/Market%20Your%20Business%20Smart%20And%20Cheaply.jpg
  • Retrieved, May 24, 2009 from http://www.msm.edu/images/Administration/fitness_people_lifting_weights.gif
  • Retrieved, May 24, 2009 from http://www.imageenvision.com/sm/0033-0810-1115-5670_clip_art_graphic_of_an_orange_guy_character_working_out_on_a_stair_climber_in_a_fitness_gym.jpg
  • Retrieved, May 24, 2009 from http://www.strategicmarketsegmentation.com/blog/wp-content/uploads/2008/09/bigstockphoto_business_teamwork_competition_small.jpg
  • Retrieved, May 24, 2009 from http://www.coolbusinessideas.com/images/beat-competition.jpg
  • Retrieved, May 24, 2009 from http://www.attractpositivechange.com/images/recommendation.jpg
  • Retrieved, May 24, 2009 from http://img.tfd.com/wn/D1/6C903-competition.gif
  • Info 191 Assignment

    1. 1. New Zealand Fitness Industry Management Consulting Report: Fit n’ Well Ltd.
    2. 2. THE MARKET
    3. 3.  The Fitness industry in New Zealand is a growing success  Fitness industry alone has an annual turnover of over $250 million  Performance in Fitness centres in New Zealand is rising since the industry is constantly being advertised and promoted  The more people aware of the industry and its life changing benefits the more clients the industry would attract.
    4. 4. THE CONSUMERS
    5. 5.  New Zealand has emphasised the importance of health due to the rising numbers of obesity related diseases  Exercise contribute towards this healthy lifestyle promotion by fulfilling the needs of individuals to keep up their health and fitness by supplying them with the essential guidelines and resources.  More and more people are joining Fitness centres.  Increase in trainers entering the industry since there’s a greater demand due to the increase in memberships
    6. 6. THE COMPETITORS
    7. 7.  Gyms have incorporated different motivational strategies to attract their members to stay on and continue their programmes as well as attract new members  There's a thirst for good-quality material on health and fitness  The New Zealand Fitness Industry contains a diverse range of competitors  FitnessNZ, a non profit association for fitness centres in New Zealand, occupies 85% of the fitness industry  There are about 20 Sports and Fitness Franchises in New Zealand, registered in the Franchise Association of New Zealand
    8. 8. RECOMMENDATIONS
    9. 9.  Start off in an area where there is a large population of people which also have a great demand for personal trainers as well as a concern for their health and fitness.  Aggressive advertising of the Fit n’ Well franchise should be executed.  Implement a fitness programme that sets Fit n’ Well aside from all the other fitness clubs in New Zealand.  Appeal to the needs of New Zealanders and their campaign to promote a healthy lifestyle. Get involved in community projects which emphasises this plan.  Provide health and fitness consulting services so that members can be informed about the importance of health and fitness as well as discuss any issues to aid them with their needs regarding this.  Join the FitnessNZ association to gain some sort of a support system in the New Zealand Fitness Industry and also learn get to know the competitors of the industry well.
    10. 10. With a good strategic plan that sets the business aside from the other competitors, Fit n’ Well would be suitable addition to the competitive market.
    11. 11. REFERENCES  Akoorie, N. (2009, 11 April) New lease of life for health project, Waikato Times, edition 1. Retrieved 21 April 2009 from Newztext Plus database  Fitness New Zealand, (2006). About us and our Board. Retrieved 20 April 2009, from http://www.fitnessnz.co.nz/_media/_govt/about.php  Franchise Association, (2008). Sports and Fitness Franchises. Retrieved 20 April from http://www.franchisebusiness.co.nz/Franchises/Sports-Fitness  Free Mag to Join Fitness, (2005, 21 July) New Zealand Herald. Retrieved on 20 April from Newztext Plus database  Lewis, R. (2008, 23 November 2008) Gyms Booming, New Zealand Herald. Retrieved 20th April 2009 from Newztext Plus database  Perrott, A. (2008, 22 November) Still pumping, New Zealand Herald. Retrieved 20th April 2009 from http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=10544955&pnum=2  Wellington Institute of Technology, (2008). The Business of Fitness, Wellington Institute of Technology Press Release, 3 July. Retrieved 8 April 2009 from Newztext Plus database

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