Using social media to drive traffic to your website centricity360


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This presentation was given on June 28th 2012 at the Milton Chamber of Commerce Springboard seminar event.

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Using social media to drive traffic to your website centricity360

  1. 1. Using social media to drivetraffic to your website Richard Bolton
  2. 2. Introductions
  3. 3. Why are Businesses Using Social Media?• Generating Exposure• Increasing Website Traffic• Improving Search Rankings• New Business Partnerships• Generating Qualified Leads• Reducing Overall Marketing Expenses• Improved SalesOthers• Customer Service• Feedback/Opinion• Recruiting• Competitive Advantage
  4. 4. How do you use social media to drive traffic to your website?
  5. 5. Why? Objective? Strategy?- Build trust with prospects.- Convert business.- Marketing campaign – Target Landing Page.- Notify of specials, discounts or sales.- New products or services to existing customers.- Read a blog post. Thought leader.- New event promotion.- E-Commerce store.
  6. 6. 1 Cross Promotion MarketingUsing existing marketing tactics and connecting them to your social channels. Examples: Email Marketing Updates to Social Channels
  7. 7. 2 Link 2 LinkedIn GroupsPosting content in LinkedIn Groups where your target prospects will be. Examples: Link to an Event Blog Post of Tips, Tricks or Top Ten’s
  8. 8. 3 Be My Guest…..blogger.Being a guest blogger on a partner , vendors or customers blog. Example: Blog in Partnership – Links and Anchor Text
  9. 9. 4 I have just the one comment……Commenting on other blogs specific to your industry and linking back to your site or blog Example: Commenting on a colleagues blog
  10. 10. 5 You Tube or not TubeCreate a You Tube channel, post a video of your business, link it to your website, name it for local search. Example: Car Wash Milton Ontario
  11. 11. 6 E-zine Articles that LinkWriting and posting articles that link to your website, don’t forget to anchor text! Example: A helpful guide…just make sure it’s linked. Extra:Write 3 different articles on the top 3 business pains you solve for your customers.
  12. 12. 7 Local Forums count too!Posting content or advertising for your business that links to your website. Example: Hawthorne Villager
  13. 13. 8 Healthy Link Bait, Go Fishin! Don’t Bait your Hook with Spam Using Twitter and Facebook to draw attention to your website or Blog. Example:Notify your social channels of fresh content on your website and link to it.
  14. 14. 9 Everyone Share….ShareslideShare your PowerPoint presentations on Slideshare…be an expert. Example: My PowerPoints
  15. 15. Sum it up!- Be Website Centric – Drive traffic to your site.- Create healthy links to content. Link, link, link. Backlinks count!- Target your prospects.- Have a keyword and key questions strategy.- Develop your own tactics- Establish objectives and a strategy.
  16. 16. Centricity360 Consulting Richard Bolton Tel: 905.691.0652 Email: Website: www.centricity360.comBlog: Twitter: @rbolton @centricity360