Why are Businesses Using Social Media?• Generating Exposure• Increasing Website Traffic• Improving Search Rankings• New Business Partnerships• Generating Qualified Leads• Reducing Overall Marketing Expenses• Improved SalesOthers• Customer Service• Feedback/Opinion• Recruiting• Competitive Advantage
How do you use social media to drive traffic to your website?
Why? Objective? Strategy?- Build trust with prospects.- Convert business.- Marketing campaign – Target Landing Page.- Notify of specials, discounts or sales.- New products or services to existing customers.- Read a blog post. Thought leader.- New event promotion.- E-Commerce store.
1 Cross Promotion MarketingUsing existing marketing tactics and connecting them to your social channels. Examples: Email Marketing Updates to Social Channels
2 Link 2 LinkedIn GroupsPosting content in LinkedIn Groups where your target prospects will be. Examples: Link to an Event Blog Post of Tips, Tricks or Top Ten’s
3 Be My Guest…..blogger.Being a guest blogger on a partner , vendors or customers blog. Example: Blog in Partnership – Links and Anchor Text
4 I have just the one comment……Commenting on other blogs specific to your industry and linking back to your site or blog Example: Commenting on a colleagues blog
5 You Tube or not TubeCreate a You Tube channel, post a video of your business, link it to your website, name it for local search. Example: Car Wash Milton Ontario
6 E-zine Articles that LinkWriting and posting articles that link to your website, don’t forget to anchor text! Example: A helpful guide…just make sure it’s linked. Extra:Write 3 different articles on the top 3 business pains you solve for your customers.
7 Local Forums count too!Posting content or advertising for your business that links to your website. Example: Hawthorne Villager
8 Healthy Link Bait, Go Fishin! Don’t Bait your Hook with Spam Using Twitter and Facebook to draw attention to your website or Blog. Example:Notify your social channels of fresh content on your website and link to it.
9 Everyone Share….ShareslideShare your PowerPoint presentations on Slideshare…be an expert. Example: My PowerPoints
Sum it up!- Be Website Centric – Drive traffic to your site.- Create healthy links to content. Link, link, link. Backlinks count!- Target your prospects.- Have a keyword and key questions strategy.- Develop your own tactics- Establish objectives and a strategy.