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Emerald Media
Structuring Your Newsroom
ACP 10.24.13
#NOLA13structure
The overview
What we did
The results
What you can do
“I don’t so much mind that newspapers are dying — it’s
watching them commit suicide that pisses me off.”

— Molly Ivins
What we did
What we did // Gamer 2011
What we did // What works
Digital

Print

Who / what / where / when

How & why

Speed

Depth

Efficiency

Meaning

Photo ga...
What we did // Staff
2011

2013

1 Managing editor

1 Senior ME 

1 Sports editor

2 Online MEs

1 sports desk

1 Sports e...
Culture: $80K invested in equipment and renovations.
What we did // Print

Monday

Thursday
What we did // Website
The results
The results // Important stuff
Improved training
Better jobs
More readers
More followers
Better products
The results // Gamer today
Nov. 5/6, 2011

Oct. 19/20, 2013

5,560 page views

28,543 page views / +400%

4 football posts...
The results // Gamer today
What you can do
Do it // 3 steps
Create goals
Craft new structure
Learn. Fix. Repeat.
What are your ideas?
thegarage.dailyemerald.com
rfrank@dailyemerald.com
@rfrank_oregon
#NOLA13structure
Structuring your newsroom for print and digital success
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Structuring your newsroom for print and digital success

3,789 views

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Presented at the ACP/CMA 2013 conference in New Orleans on Thursday, Oct. 24.

Description: You’re digital-first, but your print products still are important. Should your newsroom be divided between print and digital, completely merged or somewhere in between? Learn from the experience at the Emerald Media Group, where a daily newspaper gave way to two weekly newsmagazines and a strong daily digital push. Results: Print readership up 7 percent per issue; web visits up 156 percent.

Published in: News & Politics, Business
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Structuring your newsroom for print and digital success

  1. 1. Emerald Media Structuring Your Newsroom ACP 10.24.13
  2. 2. #NOLA13structure
  3. 3. The overview What we did The results What you can do
  4. 4. “I don’t so much mind that newspapers are dying — it’s watching them commit suicide that pisses me off.” — Molly Ivins
  5. 5. What we did
  6. 6. What we did // Gamer 2011
  7. 7. What we did // What works Digital Print Who / what / where / when How & why Speed Depth Efficiency Meaning Photo galleries Photos Videos Design Social media
  8. 8. What we did // Staff 2011 2013 1 Managing editor 1 Senior ME 1 Sports editor 2 Online MEs 1 sports desk 1 Sports editor 1 Online sports editor 1 Sports desk 1 Online sports desk
  9. 9. Culture: $80K invested in equipment and renovations.
  10. 10. What we did // Print Monday Thursday
  11. 11. What we did // Website
  12. 12. The results
  13. 13. The results // Important stuff Improved training Better jobs More readers More followers Better products
  14. 14. The results // Gamer today Nov. 5/6, 2011 Oct. 19/20, 2013 5,560 page views 28,543 page views / +400% 4 football posts 17 football posts No. 1: 237 views No. 1: 6,600 4 staff 10 staff
  15. 15. The results // Gamer today
  16. 16. What you can do
  17. 17. Do it // 3 steps Create goals Craft new structure Learn. Fix. Repeat.
  18. 18. What are your ideas?
  19. 19. thegarage.dailyemerald.com rfrank@dailyemerald.com @rfrank_oregon #NOLA13structure

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