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Presented to the ACP/CMA 2013 conference on Thursday, Oct. 24 in New Orleans.
Description: While they were replacing the daily newspaper with two weekly magazines and an upgraded website, the leaders of the Emerald Media Group started lots of other stuff. For example: quackd.com for offbeat student contributions; a photo booth that now makes money at frat parties; a special projects news team; an in-house ad agency. Why? Because revolution is now the normal state of affairs. Learn why it should be for you, too.