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Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar Confluence, 5-23-12

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Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar Confluence, 5-23-12

  1. 1. GRID AlternativesSF Bay Area Community Solar Confluence May 23, 2012Erica MackieExecutive Directorand Co-Founder(510) 731-1314emackie@gridalternatives.org
  2. 2. GRID Alternatives Organization Background• Non-profit 501(c)(3) organization• CA licensed C-10 electrical contractor• Exclusively serves low-income families and communities• Program Administrator of California’s Single-family Affordable Solar Homes (SASH) Rebate Program• Volunteer based installation model (the teaching hospital of solar)
  3. 3. GRID Alternatives Why Solar for Low-Income FamiliesEconomic • High energy costs • Significant savings • Proportionally greater economic benefitEnvironmental Justice • Power plants often sited in low-income communities • High rates of asthmaJobs • Engages low-income communities in emerging sectorHelps Develop a Sustainable Solar Industry • Moves the industry beyond the “initial adopter” phase; Solar is not only for wealthy individuals
  4. 4. GRID Alternatives The Challenges• General distrust and skepticism for outside programs• Poor economics (electricity rate, small systems, no tax liability)• Financial strain and foreclosure climate make loans challenging• Often not ideal credit score• Long term return on investment not a motivator, need day one positive cash flow• Multi-lingual, multi-cultural marketing challenge• Risk of causing more harm than good (default on loan, education around energy use, equipment replacement
  5. 5. GRID Alternatives Key Components• Turnkey Approach (paperwork, financing, installation, education)• Community Engagement and Education (Sweat equity, community building, long-term advocacy)• Energy Efficiency (everyone can do it, it’s the most important 1st step)• Workforce Development (Classroom on the roof)• Long-term community presence (integration with other community based programs, continued investment in this market segment)
  6. 6. Growing ImpactAs of May 2012, GRID Alternatives has:Solarizedmore than 2,000 homes saving familiesmore than $53 million in energy costsTrained more than 9,000 volunteers in solarinstallation while installing 5.5 MW of renewableenergy Generating Renewable Ideas for Development Alternatives
  7. 7. GRID Projects StatewideGenerating Renewable Ideas for Development Alternatives
  8. 8. GRID Installs by Year Generating Renewable Ideas for Development Alternatives
  9. 9. Triple Bottom Line ImpactTOGETHER we are: Saving homeowners money on electricity bills Providing rooftop solar training Reducing carbon emissions Generating Renewable Ideas for Development Alternatives
  10. 10. GRID Alternatives
  11. 11. Generating Renewable Ideas for Development Alternatives
  12. 12. Generating Renewable Ideas for Development Alternatives
  13. 13. Green Jobs Partnerships Generating Renewable Ideas for Development Alternatives
  14. 14. Pathways to Employment Generating Renewable Ideas for Development Alternatives
  15. 15. Mother Branch Generating Renewable Ideas for Development Alternatives
  16. 16. Generating Renewable Ideas for Development Alternatives
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  18. 18. Generating Renewable Ideas for Development Alternatives
  19. 19. Saturday July 21, 2012 in San Jose, CA One day solar installation block party, installing 8-12 solar electric systems Participants sponsor or fundraise to install solar electric systems alongsidehomeowners Network with hundreds of solar professionals and enthusiasts Corporate www.solarthon.org/bayarea and Group Sponsorships available If you can’t participate, please consider sponsoring a Ideas for Development Alternatives Generating Renewable participant!
  20. 20. GRID AlternativesMaking Solar Work for Low-Income Families Helps Make It Work for EveryoneTHANK YOUErica Mackieemackie@gridalternatives.orgTel: (510) 731-1314www.gridalternatives.org

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