Intro for Panel: Designing for Users and Advertisers

What the User Wants SNAP March 2008

How this session will go ,[object Object],[object Object],[object Object],[object Object]

Your Panel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What the User Wants Human Behavior + Usability

Marketing Starts at Behavior ,[object Object],[object Object],[object Object],[object Object]

What user wants = Usability What is Usability?

Why MySpace is tanking… Opposing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Design to meet the visitors objectives first!

How customers view your site ,[object Object],[object Object],[object Object],[object Object],[object Object]

Eye Tracker Results SIMPLIFIED

Human Behavior: Social Media It has Changed!

Maslow’s Hierarchy of Needs ,[object Object],[object Object],Facebook Blackberry Cell phone Laptop

Where we spend our time Source: ITA Toolbox/ Social Media Index via Web Strategist blog

Let’s go to our Panel! First Question: Where do you draw the line between advertising and customer experience?

1) Connect with Panel on Facebook Type or Name in Search box Ex: Type “Aaron Kahlow” 2) Email us – For Social Media Research or Questions [email_address] (other panelist provide?) 3) Come talk to us at Happy Hour and Exchange Cards Additional Information

Intro for Panel: Designing for Users and Advertisers

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Intro for Panel: Designing for Users and Advertisers