What the User Wants SNAP March 2008
How this session will go <ul><li>Introduction to Panel </li></ul><ul><li>Brief Overview: What the User Wants  </li></ul><u...
Your Panel <ul><li>Panelist  </li></ul><ul><li>Steve Jang; CMO and Head of Biz Dev, imeem  </li></ul><ul><li>Jeremiah Owya...
What the User Wants Human Behavior + Usability
Marketing Starts at Behavior <ul><li>Start: Core Behavior </li></ul><ul><li>Determine: How/Where we  Communicate </li></ul...
What user wants = Usability What is Usability?
Why MySpace is tanking…  Opposing Objectives <ul><li>Business Objectives </li></ul><ul><ul><li>We want to get users to vis...
How customers view your site <ul><li>On a single track mission </li></ul><ul><li>Find what they want, THEN peruse or brows...
Eye Tracker Results SIMPLIFIED
Human Behavior: Social Media  It has Changed!
Maslow’s Hierarchy of Needs  <ul><li>Then </li></ul><ul><li>Now… </li></ul>Facebook Blackberry Cell phone  Laptop
One way vs. Two Way
Where we spend our time  Source:  ITA Toolbox/ Social Media Index  via  Web Strategist blog
Time Spent in Week
Let’s go to our Panel! First Question:  Where do you draw the line between advertising and customer experience?
  1) Connect with Panel on Facebook Type or Name in Search box  Ex: Type  “Aaron Kahlow”  2) Email us – For Social Media R...
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Intro for Panel: Designing for Users and Advertisers

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  • Intro for Panel: Designing for Users and Advertisers

    1. What the User Wants SNAP March 2008
    2. How this session will go <ul><li>Introduction to Panel </li></ul><ul><li>Brief Overview: What the User Wants </li></ul><ul><li>Opening Question </li></ul><ul><li>Your Questions (70%) </li></ul>
    3. Your Panel <ul><li>Panelist </li></ul><ul><li>Steve Jang; CMO and Head of Biz Dev, imeem </li></ul><ul><li>Jeremiah Owyang; Web Analyst, Forrester </li></ul><ul><li>Kevin Barenblat; Co-founder and CEO, Context Optional, Inc. </li></ul><ul><li>Martin Green; Head of Biz Dev, Meebo </li></ul><ul><li>Anu Shukla; CEO and Founder, Offerpal Media </li></ul><ul><li>Moderator </li></ul><ul><li>Aaron Kahlow; Founder and Chair, Online Marketing Summit </li></ul>
    4. What the User Wants Human Behavior + Usability
    5. Marketing Starts at Behavior <ul><li>Start: Core Behavior </li></ul><ul><li>Determine: How/Where we Communicate </li></ul><ul><li>Learn: The Buying Cycle </li></ul><ul><li>Marketing Summation of 3 </li></ul>
    6. What user wants = Usability What is Usability?
    7. Why MySpace is tanking… Opposing Objectives <ul><li>Business Objectives </li></ul><ul><ul><li>We want to get users to visit my site on a regular basis </li></ul></ul><ul><ul><li>We need to offer multiple content types and features to sell to clients (white papers, news, ask the expert, etc) </li></ul></ul><ul><ul><li>We want users to register so we can leverage their information for sales </li></ul></ul><ul><ul><li>We want to display content to show to everyone regardless if it is relevant or not. (News on home page) </li></ul></ul><ul><ul><li>We want to be viewed as the source for standards in our industry </li></ul></ul><ul><li>Visitor Objectives </li></ul><ul><ul><li>I don’t want my decisions manipulated (now or later) </li></ul></ul><ul><ul><li>I want control over my experience </li></ul></ul><ul><ul><li>I don’t want to be distracted with cluttered pages or too many like options </li></ul></ul><ul><ul><li>I only want to see content that apply to my industry or my needs </li></ul></ul><ul><ul><li>I want to reach information in as few steps as possible </li></ul></ul><ul><ul><li>I want to be able to easily find the same information another day (mental model) </li></ul></ul><ul><ul><li>I want to know what exactly I can and can not do on this site right away without having to waste time exploring or being distracted by marketing ploys. </li></ul></ul>Design to meet the visitors objectives first!
    8. How customers view your site <ul><li>On a single track mission </li></ul><ul><li>Find what they want, THEN peruse or browse </li></ul><ul><li>No Patience (remember college … long road trip) </li></ul><ul><li>Scan not Read </li></ul><ul><li>Let’s look at some research… </li></ul>
    9. Eye Tracker Results SIMPLIFIED
    10. Human Behavior: Social Media It has Changed!
    11. Maslow’s Hierarchy of Needs <ul><li>Then </li></ul><ul><li>Now… </li></ul>Facebook Blackberry Cell phone Laptop
    12. One way vs. Two Way
    13. Where we spend our time Source: ITA Toolbox/ Social Media Index via Web Strategist blog
    14. Time Spent in Week
    15. Let’s go to our Panel! First Question: Where do you draw the line between advertising and customer experience?
    16. 1) Connect with Panel on Facebook Type or Name in Search box Ex: Type “Aaron Kahlow” 2) Email us – For Social Media Research or Questions [email_address] (other panelist provide?) 3) Come talk to us at Happy Hour and Exchange Cards Additional Information

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