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Local Search Engine Marketing Optimization 1-19-10

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Local Search Engine Marketing & Optimization

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Local Search Engine Marketing Optimization 1-19-10

  1. 1. Introduction: Local Search Optimization By Robert Flournoy
  2. 2. Why Google Local is Important? All Business Rely on Local Presence – Of Course Except Pure-Play Internet Regardless of Industry – Business to Business – Business to Consumer
  3. 3. Why Google Local is Important? Proliferation of Mobile Devices
  4. 4. What Determines Local Listings? Relevance – Type of Service – Proximity to Search Query Citation – Supporting Listings • Yellow Pages • Service Directories
  5. 5. Local Optimization: Other Factors 1. Having a Google Profile 2. Proper Categorization 3. Proximity to City Center 4. Keyword in Title & Description 5. Location in Title & Description 6. Keyword in Custom Fields 7. Videos & Photos in Listing 8. Using a Local Number 9. Inclusion of Coupons Source: http://www.davidmihm.com/local-search-ranking-factors.shtml
  6. 6. Your Google Business Profile Example: Minnetonka Dentist
  7. 7. Optimization Steps First Step: Claim/Create Local Profiles – Create/Claim Your Google Profile – Complete Every Profile Field – Submit to UniversalBusinessListing.org – Submit to InfoUSA, SuperPages, YellowPages, etc – Submit to Yelp, Judy’s Book, etc
  8. 8. Optimization Steps IMPORTANT – Submit to Other Sites Using Exact Google Profile Info • Company Name • Address • Local Phone Number • Description • Services/Products • Etc…
  9. 9. Optimization Steps Step 2: Beating Competitors – Analyze Competitor Citations • Go Get Similar & More Citations – Industry Directories – Web Directories – Associations – Analyze Competitor Reviews • Incent Your Customers to Leave Reviews Example: Minnetonka Dentist
  10. 10. Optimization Steps Next Step: Getting Indexed – Ping and/or Bookmark Your Listing Pages • Pingomatic • Social Bookmarking –Reddit –Digg –Del.icio.us
  11. 11. Optimization Steps Final Words – Completely Dominate Page – Regular Results Too • Traditional SEO – Leverage Microformats
  12. 12. Optimization Steps For More Detailed Information • Optimizing for Multiple Business Locations • RDFs & Microformats • Complete Google Local Domination Contact Me: rflournoy@bluecedarmarketing.com

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