Wild West Land Grab, The Rules of SEO


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Wild West Land Grab, The Rules of SEO

  1. 1. The newWild wild westGet The Virtual Land Before Your Competitors Do! Search Engine Optimization Services from rfi|Marketing Copyright 2012 | rfi|Marketing
  2. 2. Top Spot WantedSearch Engine Optimization A.K.A. SEO SEM Top O’Google Copyright 2012 | rfi|Marketing 2
  3. 3. What Is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the"natural" or un-paid ("organic" or "algorithmic") search results.Source: http://en.wikipedia.org/wiki/Search_engine_optimization Copyright 2012 | rfi|Marketing 3
  4. 4. Why SEO Your Site? Revenue Brand Awareness Sales Product Education Beat Your Competition Copyright 2012 | rfi|Marketing 4
  5. 5. SEO Tactics SEO techniques can be classified into two broad categories: techniques that searchengines recommend as part of good design (white hat), and those techniques of which search engines do not approve (black hat). White Hat Black Hat (Good) (Evil) Clear Keywords Hidden Text Clear Descriptions Off Screen Words Relevant Content Bogus Backlinks Credible Backlinks Cloaking Clear URLs Link Farm Use Use Of CSS Irrelevant Content Single Topic Pages Redundant URLs Keyword Stuffing Duplicate Content Copyright 2012 | rfi|Marketing 5
  6. 6. know the factsThese are some facts you should know about SEO. Copyright 2012 | rfi|Marketing
  7. 7. 42% Of Searchers Click On The Top LinkSource: 2010 SEO Report | Jupiter Research Copyright 2012 | rfi|Marketing 7
  8. 8. 62%Of Searchers Click On ALink On The First PageSource: 2010 SEO Report | Jupiter Research Copyright 2012 | rfi|Marketing 8
  9. 9. 28% Of Searchers Click On Links After Page OneSource: 2010 SEO Report | Jupiter Research Copyright 2012 | rfi|Marketing 9
  10. 10. 40% Of SEO CampaignsAchieve Returns Greater Than 500%Source: 2010 SEO Report | Jupiter Research Copyright 2012 | rfi|Marketing 10
  11. 11. Top 10 POsitions Percentage of clicks per link position of page one 10th 9th 3% 8th 3% 3% 7th 4% 6th 5% 5th 5% 4th Top Spot 7% 47% 3rd 9% 2nd 13%Source: http://www.slowseo.com/articles/search-engines/click-percentage-search-engine-positions.html Copyright 2012 | rfi|Marketing 11
  12. 12. What is the process?1. Evaluate Your Website2. Pick Pages And Keywords3. Write SEO Content4. Update Website*5. Reevaluate Page Rankings *Implementation is a additional service offered by rfi|Marketing Copyright 2012 | rfi|Marketing 12
  13. 13. why rfi’s seo?1. Real-Time Ranking Reports2. “White Hat” SEO Tactics3. Local/USA SEO Writers4. Reasonable Pricing5. Experienced Marketers Copyright 2012 | rfi|Marketing 13
  14. 14. Real-time reports Just Login to our 24/7 SEO interface and see real-timereports on your SEO. You can see where you rank and how your site is staying at the top spot. Copyright 2012 | rfi|Marketing 14
  15. 15. RFI’s White Hat SEOWe are a marketing company that will create effective content that will help rank your webpages higher and will be understandable forhumans, not just computers. Copyright 2012 | rfi|Marketing 15
  16. 16. Local & USA Writers rfi|Marketing is located in Fort Collins, Colorado. Ourwriters are local and United States based writers. Webelieve in thinking globally and hiring locally. Copyright 2012 | rfi|Marketing 16
  17. 17. Almost 10 years We started marketing,designing, and creating great advertising and marketing for our clients. We havegrown and continued to offergreat service for our clients since we opened our doors in 2004. Copyright 2012 | rfi|Marketing 17
  18. 18. SEO Package• Receive complete copy rewrites for five (5) webpages of your choice• Copy rewrites will be based on three (3)keywords of your choice per page• Receive up to a 1-hour phone interview withour experienced SEO copywriter• Receive your rewrites in a downloadable pdfdocument and rich-text format• Includes six (6) months of on-going analytics ofrankings emailed to you weekly $1800 or $325 monthly for 6 months Copyright 2012 | rfi|Marketing 18