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Donna Baxter - Blogging & Online Tools


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Donna Baxter - Blogging & Online Tools

  1. 1. Blogging and Other Online Tools That Will Empower YOU and Your Business and Help You Find Your Gold Mine Online
  2. 2. These Online Tools… <ul><li>Are mostly free to use </li></ul><ul><li>You don’t need strong tech skills to use them </li></ul><ul><li>Can give you an online presence if you don’t have one </li></ul><ul><li>Or if you do have a site, they can increase traffic to it </li></ul><ul><li>they will save you time, money and make you look good </li></ul><ul><li>Help you Dig for Gold Online! </li></ul>
  3. 3. Free, Search Engine Friendly, Easy to Use
  4. 4. <ul><li>Just like a website </li></ul><ul><li>Ranks higher in search engines </li></ul><ul><li>Easy to use. No Cost. </li></ul><ul><li>Can sign up for Google Adsense </li></ul><ul><li>Laptop Workshops </li></ul>
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  6. 6. Earn Money Selling What You Say! #15
  7. 7. <ul><li>Put your Ether Phone Number on your business card, website, blog or wherever people can find you. Your actual phone number is kept private. </li></ul><ul><li>Click to Call. You can also get an Ether Button for your blog or website that lets customers know whether you're available to take calls. Clicking on your button guides them through the payment process with a simple web form. </li></ul><ul><li>Ether 's commission is 15%, with no monthly fees, no setup fees, and no connection fees. </li></ul>
  8. 8. Turns ANY Website into a Members-Only Site eBook 2
  9. 9. <ul><li>Sentry is a low-cost, full featured Password Protection Login System , remotely hosted for only $4.95 per month </li></ul><ul><li>Provides Quick, Easy Web-based Management of Members Who Will Log into Your Site Using Passwords </li></ul><ul><li>Works on Any Kind of Website </li></ul><ul><li>Member Access Fully Automated by PayPal Subscriptions Instant Payment Notification </li></ul><ul><li>Supports Pay & Promotional (free) Membership Structures </li></ul><ul><li>Unlimited Number of Members </li></ul>
  10. 10. FREE PDF conversion service eBook 2
  11. 11. Sending Letters Using Email #74
  12. 12. <ul><li>Easily include photos </li></ul><ul><ul><li>If it’s a house you're trying to sell, photos matter. With Postful, you can either include photos as attachments or inline as part of html e-mails. </li></ul></ul><ul><li>Send PDF and Office documents </li></ul><ul><ul><li>Just by attaching a PDF or an Office document (odt, doc, xls, txt) to your e-mail, you can send it as a letter. Whether you're sending a legal filing, presentation, or loan application, Postful makes it easy to truly keep your office paperless. </li></ul></ul><ul><li>Send letters just by including a name and mailing address in the subject line </li></ul><ul><li>Create special e-mail addresses for frequent contacts. Rather than sending to [email_address] , you might create an e-mail address for [email_address] so that you could send letters to Jim Smith </li></ul><ul><li>Full color, high quality printing and supports rich text formatting </li></ul><ul><li>Keep records of all letters you send. </li></ul><ul><li>A piece of mail is 99 cents for one page, full-color, and 25 cents for each additional page. </li></ul>
  13. 13. Fast and simple invoicing and time tracking services that help you manage your business. #101
  14. 14. <ul><li>Easily create, send and manage invoices </li></ul><ul><li>Track time (for you and staff) and expenses </li></ul><ul><li>Send invoices by snail mail or email </li></ul><ul><li>Accept payment with PayPal , Authorize.Net, & more </li></ul><ul><li>Automatically send invoices & late payment notices </li></ul><ul><li>Create robust reports and import/export your data </li></ul><ul><li>Free Service and premium starting at $14 per month </li></ul><ul><li>Over 20 More tools like this listed in the e-book. </li></ul>
  15. 15. Create Web Site Tours eBook 2
  16. 16. <ul><li>Demofuse is a service that allows you to create site tours . </li></ul><ul><li>Demofuse is a hosted service that doesn't require any software to be downloaded or installed. You will simply need access to your site's code in order to properly integrate the needed component. </li></ul><ul><li>Free and premium service starting at $12 per moth </li></ul>
  17. 18. Online Personal Signature Maker #128
  18. 19. <ul><li>Perfect for putting your signature in your enewsletter or email </li></ul><ul><li>Adds a personal touch to your message </li></ul>
  19. 20. Social Networking Tools Free Promotion and Networking Sites
  20. 21. Social Networking Tools <ul><li>Many Social Networks </li></ul><ul><ul><li> – by entrepreneurs for entrepreneurs  </li></ul></ul><ul><ul><li> – prides itself on &quot;connecting business people&quot;  </li></ul></ul><ul><ul><li> – Networking for minority business owners  </li></ul></ul><ul><ul><li>MyBlogLog - a social network for the blogger community,   </li></ul></ul><ul><ul><li>, blogger, youtube, squidoo, linkedin, ustreamtv, blogtalkradio,,, </li></ul></ul><ul><li>Social Networking sites lets you see all the connections a person has online. </li></ul><ul><li>Ning – Create your own! </li></ul><ul><li>Facebook gets almost as many page views as google.  Myspace had more page views than google in 2007.   Traffic to social media sites are doubling every six months! </li></ul><ul><li>If you use the social networking and media sites right, you don’t have to pay to get to the top of google. </li></ul><ul><li>They Rank high in search engines </li></ul>
  21. 22. Autoresponders Your Perfect Email Assistant
  22. 23. Autoresponders <ul><li>You set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals. </li></ul><ul><li>How to use them: </li></ul><ul><ul><li>Use your autoresponder to deliver an email course.  </li></ul></ul><ul><ul><li>Use your autoresponders to deliver a &quot;rate card&quot; for advertising on your website, or for purchasing advertising in your ezine. </li></ul></ul><ul><ul><li>Automate your sales process. </li></ul></ul>
  23. 24. E-mail Marketing Stay In Contact With Your List
  24. 25. E-mail Marketing – Case Study <ul><li>I used a viral marketing campaign </li></ul><ul><li>Collected emails everywhere I went and online – but I wasn’t a spammer </li></ul><ul><li>I used the email list I was building effectively </li></ul><ul><li>People will give you their permission to receive emails in return for you giving them free, quality information. Do not load the messages with over-hyped sales pitches, but give them real quality information with a small mention about your product at the end. </li></ul><ul><ul><li>I use a 75/25 rule </li></ul></ul><ul><li>The more people you have on a mailing list that are interested in your products or services, the more sales you will make. </li></ul>
  25. 26. E-Books Selling What You Know
  26. 27. Ebooks or Electronic Books <ul><li>Electronic Books or e-books are books in software form that can easily be distributed over the Internet. </li></ul><ul><li>You can often turn a profit from a document that is only 10, 20 and up to 50 pages long, as long as those pages solve a problem that people will pay to have the solution to. </li></ul><ul><li>It doesn’t matter if the solution to a problem can be found by even simple online research. “Normal” people don’t like to do in-depth research online and are often skeptical of free information sources. </li></ul><ul><li>Your e-book can be easily written for any audience and marketed to people all over the world interested in your knowledge. </li></ul><ul><li>Easy to add illustrations and even sound and video files to your e-book. </li></ul>
  27. 28. Other Tools To help you DIG for Gold
  28. 29. Other Tools <ul><li>E-commerce tools </li></ul><ul><ul><li>PayPal, Shopping Carts </li></ul></ul><ul><li>Audio and Video Tools </li></ul><ul><ul><li>Teleconferences, Video Tutorials </li></ul></ul><ul><ul><li>Some can be distributed by email </li></ul></ul><ul><ul><li>Everyone has a digital camera and access to a phone </li></ul></ul><ul><ul><li>Online Talk Shows </li></ul></ul><ul><li>Many more to get out there and explore! </li></ul>
  29. 30. Where Do I Begin Digging? Next Steps to Finding Your Online Gold Mine!
  30. 31. Start by… <ul><li>Start a blog or come to a Laptop Workshop on blogging where we can help you get one started. Blog at least 1x per week. </li></ul><ul><li>Building up your email list (most valuable) </li></ul><ul><li>Make sure your website/blog/myspace… is listed in your email, cards, flyers, etc… </li></ul><ul><li>Write articles – submit them online. Use the same one in your blog. </li></ul><ul><li>Create a digital product – sell what you know! </li></ul><ul><li>Figure out your Niche Audience </li></ul><ul><li>Get Paypal </li></ul><ul><li>Post your testimonials online and in emails! </li></ul>