Creating your own community

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Creating your own community

  1. 1. Creatingyour owncommunity Robin Fenwick / @CIMARobin Director of Member and Student Services Chartered Institute of Management Accountants
  2. 2. CIMA’s proprietary community,CIMAsphere
  3. 3. Brings together blogs (original content)
  4. 4. Groups – peer conversations aroundspecial interests
  5. 5. Discussions – a place to ask questions,and get answers
  6. 6. News – our push comms
  7. 7. Whybother?
  8. 8. Over30,000registered users inthree years 10% active most of the time
  9. 9. vs
  10. 10. 43,193Facebook fans / likes 3,500 talking about CIMA most of the time
  11. 11. 11,851Twitter followers to our main account
  12. 12. It’s an, noteither/or
  13. 13. If you build it,they will come
  14. 14. It has to dosomethingdifferent
  15. 15. Exclusivecontent andcommunityleading experts
  16. 16. Not what’snew, but whatyou need now
  17. 17. Bring together greatcontent andknowledgeablepeople to increasemember value andbelonging …Improves member retention
  18. 18. Content: Be authentic Keep it simple Create an emotional reaction
  19. 19. Take thepulse ofyour membership orclients …Improves your service
  20. 20. Gather richanalytics data …Improves your prospects
  21. 21. Provide and controlcommercialopportunities …Increases your revenues
  22. 22. Earn yourcrust …link the community to business goals
  23. 23. Hire well,or educateSocial media is a uniquemedium which imposes itsown values.
  24. 24. Sometimes how you reactmatters more than how you plan
  25. 25. Get started with NingHosted – nothing to install – pain free
  26. 26. Where next? Gameification MobileEvolution not revolution

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