Your customers are doing it. Your competition is doing it. The whole world is online—reading email, visiting websites and connecting socially. People expect (and many prefer) to be connected with brands online, where they have more control over the relationship. This is a world where online reviews or discussions in social media have the power to make or break a company. How did this happen? In this white paper, we'll show you how to make the transition from offline to online marketing, and how to develop multichannel programs that yield positive ROI.