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Part 2


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Part 2

  1. 1. Kaya
  2. 2. What kinds of things are in ‘Metro’? • Top/Shocking news • Weather and forecast • ‘Talk’ news • ‘Guilty pleasure’ news • Ents & Tech • Horoscope & Puzzles • ‘Business’ news • Sports Sections
  3. 3. How is ‘Metro’ Organised/Structured?Top important news Weather forecast Middle – Guilty pleasure Fashion Puzzles and horoscope Back - sport
  4. 4. How much Advertising is in ‘Metro’?Advertising There is about 65% advertising throughout theText newspaper as it almost features of every page in various sizes. Also because the newspaper is free they’re funding is provided by the advertisers, so its only natural it features largely throughout.
  5. 5. What do ‘Metro’ advertise? • Cosmetics • Supermarkets • Technology • Clothing brands • Jobs • Websites • Furniture
  6. 6. Who is the Target Audience?• The metro is free provided by transport.• Therefore their target audience will be people who go work early in the morning (when the papers usually taken by) on the train mainly.• Many articles are based on technology – esp, in the ents & tech sections Supported by formal language Thus target audience is possibly middle class adults
  7. 7. Where is ‘Metro’ available?• On all trains• BussesIn the… UKBecause, it is the only city with an underground –as is a busy city whereby so many people will readit massively.
  8. 8. Size and Cost of Adverts in ‘Metro’ I could not find the cost
  9. 9. The Times
  10. 10. 1. What kind of things are in the newspaper?• Business• Sport• Travel• Politics• News• Culture• Style• Driving
  11. 11. 2. How is the newspaper organised/structured?• Headline News• Money• Business• Sport• Travel• Culture
  12. 12. 3. How much advertising is in it?There is around 20% worth of advertising in the newspaper. There are a few double page spreads filled with classified adverts
  13. 13. 4. What do they advertise? The Times advertise both products and services.Travel Insurance EducationLifestyle, Culture, Travel Tuition packages etcetc
  14. 14. 5. Who is the target audience?• Middle class• Mainly males• 30-50 year old males• Interests: sport, business, lifestyle etc
  15. 15. 6. Where is it available?• All newsagents• Online at The newspaper can be read online if subscriptions are made for a small fee.
  16. 16. 7. Size of the advertsHere is the information available..
  17. 17. 8. Cost of the advertsA simple website and A text box that can have atelephone number in this paragraph including astyle of writing. Pricing telephone number andstarts at £24.30 website address. The pricing starts at £168.48
  18. 18. Daily Mail
  19. 19. 1. What kind of things are in the newspaper?• TV Guide• Showbiz News• Worldwide News• Politics• Sport• Travel• Lifestyle
  20. 20. 2. How is the newspaper organised/structured?• Sport• TV & Showbiz• Health• Science• Finance• Travel• Columnists
  21. 21. 2. How much advertising is in it?There is around 30% of advertising in the newspaper.• In most pages of the newspaper there are a few features.• The last pages of the newspaper have double page spreads for smaller adverts.
  22. 22. 4. What do they advertise? The Daily Mail mainly advertise both products and services but mainly products e.g. Slings, glasses, furniture, collect ibles etc
  23. 23. 5. Who is the target audience?• 18-50 year olds• Both genders but mainly females• Lower middle class
  24. 24. 6. Where is it available?• All newsagents in England, Scotland, Ireland, Wales• Articles are available on
  25. 25. 7. Size of the adverts Slightly smaller adverts mainly used for promoting new websites etc Medium sized adverts mainly used for recruitment purposes etc
  26. 26. Slightly larger adverts to beused for promotingagencies etc A full page advert to advertise products/services etc
  27. 27. 8. Cost of the advertsAdverts arepriceddifferentlyeach day ofthe week
  28. 28. What kinds of things are in the newspaper?• Cartoon strips • Weather • "Shock Issues" • Horoscopes • Football Section
  29. 29. How is the newspaper organised/structured?Start  News Latest News  Sport  Television  Lifestyle  UK News  Weird News  Technology & Science  Real Life Stories  World news  Crime Trending Today  Money  Games and Quizzes  Opinions Finish
  30. 30. How much does advertising cost?
  31. 31. Who is target audience? • Due to the type of news that they publish, the Metro is considered to be aimed at mainly labour supporting working class as their topics are in favour with this particular group of people.• It has supported the Labour Party since 1945 and its target audience is 18-30.
  32. 32. Where is it available?• The UK • Ireland • Scotland • Australia • Sri Lanka
  33. 33. Size of adverts