ASSIGNMENT 7 – TV CHANNEL RESEARCHBy Rahel Fasil
TV Channels I will be discussing..• Channel 4• BBC1• ITV
CHANNEL 4• Channel 4 is a British public service television broadcaster and has been since 1982 and has a responsibility to the public to produce neutral television.• After a few years the channel began to focus on the controls of the mainstream and the centre of the mass market as they wanted a wider audience.• Channel 4 has launched many successful channels such as More4, E4, Film4 and 4Music. This is in order to provide diverse viewing for audiences such as films, movies and factual shows.
Channel 4 ShowsUS Show Themes / Target Audience ContentUgly Betty Culture, Identity 16-30 year old , Image and females SexualityDesperate Family, Deception 16-50 year oldHousewives and Femininity femalesThe Simpsons Karma, self image, 7-35 year olds greed, consumerismFriends Friendship, Coming 16-40 year olds of ageER Medicine, affairs, 24-40 year olds addiction
Channel 4 ShowsQuiz/Game Content TargetShow AudienceDeal or No Deal Money gained if 25-60 year olds low cash boxes are chosen8 out of 10 cats Humour from 17-35 year olds topics that come up in the weekChris Moyles’ Celebrity based 20-35 year oldsQuiz Night questionsThe Million General 15-40 year oldsPound Drop knowledge based questionsCountdown Maths 40-65 year olds calculations and word sequences
Target Audience for Channel 4• 6-7am : 4-7 year oldsTV Show: The Hoobs• 7-9am : 18-49 year olds mainly femaleTV Shows: Freshly Squeezed, According to Jim,Everybody Loves Raymond and Frasier• 9-11am : 40-50 year oldsTV Show: Come Dine With Me
• 1-3pm : 20-50 year old malesTV Show: Channel 4 Racing• 3-6pm : 20-60 year olds (mainly females)TV Shows: Countdown, Come Dine With Me,Four in a Bed, Coach Trip• 6-6:30pm : 7+TV Show: The Simpsons• 18:30–00:00 : 16-50 year oldsTV Shows: Hollyoaks, The Inbetweeners, TheMillion Pound Drop
Successful time slots• 6pm – 9pmWhy?• Because The Simpsons is a popular, award-winning sitcom and Channel 4 is the only British broadcaster providing the show. The Simpsons is the longest running American sitcom and many people have grown up watching the show.• Because of the entertaining, interesting and insightful programmes such as Embarrassing Bodies and Super Scrimpers.
Documentaries• Channel 4 provide documentaries on very controversial topics that not many other channels broadcast such as medical, body deformities, social groups and past disasters.• This is because the channel wants to give audiences a better understanding of these topics and combat prejudice against topics like disabilities.• Channel 4 documentaries are shown at 8-10pm. The reason for this is that this is when the older and mature audience have finished work and are now able to watch.
• Audiences for the documentaries are 25 – 45 year old females• Examples: One Born Every Minute, Big Fat Gypsy Weddings and Obsessive Compulsive Hoarder Documentary Content/ Target Audience Themes One Born Every Medical, 20-40 year olds Minute Parenthood mainly female Big Fat Gypsy Life Choices, 15-40 year olds Weddings Marriage, Accommodation Obsessive Obsession 20-40 year olds Compulsive Hoarder
Channel 4 in comparison to other channels• BBC and ITV were established long before Channel 4 was launched.• Channel 4 is more dedicated to showing US comedy-drama shows and factual programmes ie Come Dine With Me and Ugly Betty.• Whereas BBC show more crime based programmes and series dramas such as Hustle and Waterloo Road.• ITV are slightly different because they provide more entertainment shows such as The X Factor and I’m A Celebrity Get Me Out Of Here.
Channel 4’s documentaries compared to otherchannels• BBC show more documentaries to do with crime to give more in depth information about what actually happened giving audiences a better view Examples: The 16-Year-Old Killer: Cyntoia’s Story, Riots: TheAftershock• ITV tend to show more nature documentaries and documentaries about extraordinary topics from decades ago Examples: Survival, Diana: Story of a Princess and The WaltonSextuplets Moving On
BBC• The British Broadcasting Company was founded in 1927 and is headquartered in Westminster.• It’s the largest broadcaster in the world and has a huge workforce• BBC’s duty is to provide unbiased public service broadcasting in the UK• BBC’s work is funded by the yearly television licence payment which is charged to all British households with any television recording equipment
BBC1 Shows• BBC1 is well known by many generations for providing award- winning sitcoms such as My Family and Absolutely Fabulous.• Gripping soaps such as Eastenders and Doctors.• Programmes that are based on house hunting and auctioning such as Antiques Roadshow and Escape to the Country
Target Audience for BBC1• 9:15am - 1pm : 40-70 year oldsTV Shows: Rip off Britain, Homes Under The Hammer• 1pm – 7pm : 35+ femalesTV Shows: Doctors, Regional Weather• 7pm – 11pm : 18-45 year oldsTV Shows: The One Show and Eastenders
Successful time slots• 7:30pm till 10pmWhy?• Because this is when the younger and older audience are all watching.• With entertaining shows like Eastenders and informative shows ie Crimewatch, viewing loyalty is gained.• Another successful time slot is Friday 8pm – 10pm where comedy sitcoms such as Mrs Brown’s Boys and Miranda are shown
Documentaries• BBC1 show documentaries such as Cyntoia’s Story: 16-Year-Old Killer and Hillsborough: Searching for the Truth. BBC1 documentaries mainly focus on crime.• BBC3 documentaries focus mainly on Britain’s youth audience such as Tulisa: My Mum and Me and My Forced Unwanted Marriage• BBC documentaries focus on these topics because they are popular with the audiences and help them have a better understanding and become less biased to serious topics.
BBC in comparison to other channels• BBC doesn’t have advert breaks in between channels due to TV Licence fees• Like ITV and Channel 4 they focus on the older audiences in the morning and in the afternoon they focus on the more younger audiences.• There are more comedy shows than the other channels and they are shown during prime time.
BBC documentaries in comparison to other channels• Unlike Channel 4 and ITV, BBC use their many channels to target different target audiences. BBC Four provide more cultural documentaries whereas BBC3 show more documentaries revolving youth etc• BBC channels show more documentaries daily than ITV, Channel 5 and Channel 4 VS