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Virality on Facebook

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Virality on Facebook

  1. 1. Rob Fan Virality and Facebook Ryan Romanchuk 10.1.2009
  2. 2. What is Sharethrough? We make tools for viral media marketing. Customers include top brands and agencies like Sony, Fox, Paramount, AT&T, McCann Erickson. Early Facebook platform adopters.
  3. 3. Why is Virality so Important?
  4. 4. Virality increases Acquisition, Retention, Referral * AARRR concept courtesy of Dave Mclure’s ‘Startup Metrics for Pirates’ (http://500hats.typepad.com/)
  5. 5. How do you get Virality? A metric-based focused allows you to tweak and engineer virality (viral loop) Different “Calls to Action” can increase people’s likelihood to engage/click Optimizing on the right viral channel can make or break viral spread There is a science to virality.
  6. 6. The Viral Loop Rate of People Spreading (Inviting) Rate of Recipients Amount of Spread Accepting Invite (People Invited)
  7. 7. Calls to Action Optimize Text, Images, Videos Goal is to increase people’s likelihood to click button
  8. 8. Optimizing for the Right Viral Channels Newsfeeds Chat Stream Comments Immediate Photos Notifications Email Invitations Friend Linking Messages There are lots of viral channels. Try them all out and find out which ones actually work.
  9. 9. So Why Facebook and Virality?
  10. 10. Messages Status Messages Invitations & Requests Newsfeed Photos Chat Notifications
  11. 11. Hands-on with Facebook Developers wiki Best Practices for New widgets concept Notifications Developer tools Using FBJS and server side Connect setup/registration Single sign on Friend linking Widgets Feeds
  12. 12. Questions? Contact Info rob@sharethrough.com ryan@sharethrough.com

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