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MIND-BLOWING SOCIAL
MEDIA USAGE
STATISTICS FOR TOUR
OPERATORS

sales@rezdy.com
www.rezdy.com
As a tour operator, you know that keeping up with trends
in traveller behaviour is critical to getting more bookings
and b...
SOCIAL MEDIA
BUILDS TRUST
1.
92% of consumers say that
they trust earned media, such
as social media, word of
mouth, recommendation from
friends and...
2.
85% of customers expect
businesses to be active in
social media

Source: Vocus
3.
82% of consumers trust a
company more if they are
involved with social media

Source: Forbes
4.
77% of consumers said they
are more likely to buy from a
company if the CEO uses social
media

Source: Forbes
5.
+75% increase occurred last
year for trust in social media
as it went from 8% to 14% as a
trusted information source

S...
6.
70% of global consumers say
online consumer reviews are
the second most trusted form
of advertising

Source: Edelman Tr...
Dream

Experience

As a tour operator, you know that keeping up with trends in
traveler behaviour is critical to getting m...
STAGE 1
DREAMING
Travellers are dreaming of what places
they should visit, and imagining where
they could go
1.
36% of online travellers visit
social networking sites to
influence destination
selection

Source: World Travel Market
2.
One out of three US
travellers reference social
media as a main source of
travel ideas and inspiration

Source: 2013 Po...
STAGE 2
PLANNING
Travellers are planning how to get there,
where to stay, and what they’ll do once
they arrive
1.
52% of travellers use social
media to plan a trip

Source: Eye For Travel
2.
71% of Asian leisure travellers
consider personal
recommendations for a trip
“very important” in the
decision-making pr...
3.
44% of Asian leisure
travellers are watching
videos about a destination
during the research phase

Source: Tnooz
4.
52% of travellers were so
influenced by social media
that they changed their
original travel plans

Source: Sport Socia...
5.
10% of those who use social
media to research travel
plans changed
agent/operator/website

Source: Sport Social
6.
87% of those younger than 34
are using Facebook to solicit
advice before making
bookings

Source: The Media Captain
STAGE 3
BOOKING
Travellers know what they want, and are
ready to make it official by booking
1.
50% of travel companies
have said that direct
bookings have been
generated from social media

Source: Media Bistro
2.
59% of Asian leisure
travellers want to book
travel products
“whenever they can” and
“wherever they can”

Source: Tnooz
3.
80% of travellers are more
likely to book a trip from a
friend liking a page rather
than responding to a
traditional Fa...
STAGE 4
EXPERIENCING
Travellers are at your tour or activity and
share their experience with their social
networks
1.
Holiday pictures are the
most shared content on and
after vacation

Source: Tnooz
2.
70% of social media users
update status/share photos
while on holiday

Source: Eye For Travel
3.
76% of social media users
post vacation photos to their
social networks

Source: Webbed Feet
NETWORK 1
TRIPADVISOR
1.
TripAdvisor has 69 million
monthly visitors and more
than 60 million travel
reviews and opinions from
travellers around...
1.
34% of Asian leisure travelers
are actively looking for
social recommendations and
feedback on ideas via social
network...
NETWORK 2
FACEBOOK
1.
Worldwide, there are over
1.5 billion active Facebook
users, with 699 million
people logging in daily

Source: Facebook...
2.
Every 60 seconds on Facebook
→ 510 comments are posted
→ 293,000 statuses are updated
→ 136,000 photos are uploaded

So...
3.
52% of Facebook users say
their friends photos inspire
their travel plans

Source: Webbed Feet
4.
23% of Facebook users
check their accounts 5 or
more times daily

Source: Huffington Post
5.
42% of stories shared to
users’ Facebook timelines in
2012 were travel
experiences, making it the
top story being share...
NETWORK 3
TWITTER
1.
Twitter is one of the most
heavily-trafficked search
engines in the world,
serving over one billion
queries per day

So...
2.
Twitter has 500 million
registered users whose
posts amount to 175 million
tweets per day

Source: Stikky Media
3.
53% of people on Twitter
mention products and/or
services in their tweets

Source: Socialnomics
Follow @rezdy_com
for more!
About
Rezdy
We provide powerful online booking
software for niche tour operators

Fishing charters
GPS guided tours
Walking tours
Surf...
Want to learn more?
Get in touch!
sales@rezdy.com
www.rezdy.com
Aus: +61 (0) 2 8244 3060
USA: +1 415 655 1633
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Mind-Blowing Social Media Statistics for Tour Operators

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We gather the most compelling social media statistics and insights that will help tour operators and activity providers craft their social strategy.

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Mind-Blowing Social Media Statistics for Tour Operators

  1. 1. MIND-BLOWING SOCIAL MEDIA USAGE STATISTICS FOR TOUR OPERATORS sales@rezdy.com www.rezdy.com
  2. 2. As a tour operator, you know that keeping up with trends in traveller behaviour is critical to getting more bookings and building your business. Here are the most mind-blowing social media statistics and insights that we pulled together that will help you understand and craft your social strategy.
  3. 3. SOCIAL MEDIA BUILDS TRUST
  4. 4. 1. 92% of consumers say that they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all other forms of advertising Source: Webbed Feet
  5. 5. 2. 85% of customers expect businesses to be active in social media Source: Vocus
  6. 6. 3. 82% of consumers trust a company more if they are involved with social media Source: Forbes
  7. 7. 4. 77% of consumers said they are more likely to buy from a company if the CEO uses social media Source: Forbes
  8. 8. 5. +75% increase occurred last year for trust in social media as it went from 8% to 14% as a trusted information source Source: Edelman Trust Barometer
  9. 9. 6. 70% of global consumers say online consumer reviews are the second most trusted form of advertising Source: Edelman Trust Barometer
  10. 10. Dream Experience As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings and Plan building your business. Book Here are X of the most important mobile trend statistics and insights that we pulled together from industry experts that will help you with your mobile strategy. Tour operators need to understand the travellers’ journey to make the most out of social media
  11. 11. STAGE 1 DREAMING Travellers are dreaming of what places they should visit, and imagining where they could go
  12. 12. 1. 36% of online travellers visit social networking sites to influence destination selection Source: World Travel Market
  13. 13. 2. One out of three US travellers reference social media as a main source of travel ideas and inspiration Source: 2013 Portrait of American Travelers Study
  14. 14. STAGE 2 PLANNING Travellers are planning how to get there, where to stay, and what they’ll do once they arrive
  15. 15. 1. 52% of travellers use social media to plan a trip Source: Eye For Travel
  16. 16. 2. 71% of Asian leisure travellers consider personal recommendations for a trip “very important” in the decision-making process Source: Tnooz
  17. 17. 3. 44% of Asian leisure travellers are watching videos about a destination during the research phase Source: Tnooz
  18. 18. 4. 52% of travellers were so influenced by social media that they changed their original travel plans Source: Sport Social
  19. 19. 5. 10% of those who use social media to research travel plans changed agent/operator/website Source: Sport Social
  20. 20. 6. 87% of those younger than 34 are using Facebook to solicit advice before making bookings Source: The Media Captain
  21. 21. STAGE 3 BOOKING Travellers know what they want, and are ready to make it official by booking
  22. 22. 1. 50% of travel companies have said that direct bookings have been generated from social media Source: Media Bistro
  23. 23. 2. 59% of Asian leisure travellers want to book travel products “whenever they can” and “wherever they can” Source: Tnooz
  24. 24. 3. 80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad Source: Eye For Travel
  25. 25. STAGE 4 EXPERIENCING Travellers are at your tour or activity and share their experience with their social networks
  26. 26. 1. Holiday pictures are the most shared content on and after vacation Source: Tnooz
  27. 27. 2. 70% of social media users update status/share photos while on holiday Source: Eye For Travel
  28. 28. 3. 76% of social media users post vacation photos to their social networks Source: Webbed Feet
  29. 29. NETWORK 1 TRIPADVISOR
  30. 30. 1. TripAdvisor has 69 million monthly visitors and more than 60 million travel reviews and opinions from travellers around the world Source: TripAdvisor
  31. 31. 1. 34% of Asian leisure travelers are actively looking for social recommendations and feedback on ideas via social networks such as Facebook and TripAdvisor Source: Tnooz
  32. 32. NETWORK 2 FACEBOOK
  33. 33. 1. Worldwide, there are over 1.5 billion active Facebook users, with 699 million people logging in daily Source: Facebook via Zephoria
  34. 34. 2. Every 60 seconds on Facebook → 510 comments are posted → 293,000 statuses are updated → 136,000 photos are uploaded Source: The Social Skinny via Zephoria
  35. 35. 3. 52% of Facebook users say their friends photos inspire their travel plans Source: Webbed Feet
  36. 36. 4. 23% of Facebook users check their accounts 5 or more times daily Source: Huffington Post
  37. 37. 5. 42% of stories shared to users’ Facebook timelines in 2012 were travel experiences, making it the top story being shared by users Source: Tnooz
  38. 38. NETWORK 3 TWITTER
  39. 39. 1. Twitter is one of the most heavily-trafficked search engines in the world, serving over one billion queries per day Source: Stikky Media
  40. 40. 2. Twitter has 500 million registered users whose posts amount to 175 million tweets per day Source: Stikky Media
  41. 41. 3. 53% of people on Twitter mention products and/or services in their tweets Source: Socialnomics
  42. 42. Follow @rezdy_com for more!
  43. 43. About Rezdy
  44. 44. We provide powerful online booking software for niche tour operators Fishing charters GPS guided tours Walking tours Surf schools Cruises & historic tours Skydiving Scenic flights ATV tours Helicopter flights Sea kayaking Sailing trips Shuttles ...just to name a few
  45. 45. Want to learn more? Get in touch! sales@rezdy.com www.rezdy.com Aus: +61 (0) 2 8244 3060 USA: +1 415 655 1633

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