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How To Target Chinese Travelers - for Tours & Activities

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Here's what tour and activity operators need to know in order to attract more Chinese travellers.

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How To Target Chinese Travelers - for Tours & Activities

  1. 1. How to Target Chinese Travellers for Tours & Activities sales@rezdy.com www.rezdy.com
  2. 2. Chinese travellers are a HOT topic for tour and activity operators
  3. 3. So why should you care about Chinese travellers?
  4. 4. Because Chinese travellers are travelling & spending more than ever before
  5. 5. IN FACT...
  6. 6. 1. Chinese travellers spent $114 billion overseas in 2012, making them the world’s biggest spenders Source: Traveller.com.au
  7. 7. 2. China will overtake the US, UK, and Germany to become the largest market for long-haul travellers by 2020 Source: The Future of Chinese Travel Report
  8. 8. 3. By 2015, 100 million Chinese will become global travellers Source: ABC
  9. 9. 4. 90 million Chinese households will be able to take long haul trips by 2023 Source: The Future of Chinese Travel Report
  10. 10. 5. Nearly two thirds of total Chinese outbound travel will be leisure driven (a major shift away from business) by 2023 Source: The Future of Chinese Travel Report
  11. 11. What do Chinese travellers like?
  12. 12. 1. Health & Wellness
  13. 13. 1. Health & Wellness (yoga, fitness, nutrition)
  14. 14. 2. Eco Tourism
  15. 15. 2. Eco Tourism (clean air, natural settings)
  16. 16. 3. Indulgences
  17. 17. 3. Indulgences (food, souvenirs, experiences)
  18. 18. What can you do to attract Chinese travellers?
  19. 19. 1. Have tours tailored to specific interests of Chinese travellers
  20. 20. 1. Have tours tailored to specific interests of Chinese travellers - Luxury
  21. 21. 1. Have tours tailored to specific interests of Chinese travellers - Luxury - Adventure
  22. 22. 1. Have tours tailored to specific interests of Chinese travellers - Luxury - Adventure - Shopping
  23. 23. 2. Hire tour guides who can speak Chinese
  24. 24. 2. Hire tour guides who can speak Chinese + Consider running specific tour groups if you notice you have a large Chinese customer base.
  25. 25. 3. Consider having Chinese meal options.
  26. 26. 3. Consider having Chinese meal options.
  27. 27. 4. Partner with travel agents & OTAs in China to send you customers and advise you on recent trends.
  28. 28. 4. Partner with travel agents & OTAs in China to send you customers and advise you on recent trends. Hint:
  29. 29. 5. An online booking form that supports Chinese translation.
  30. 30. 5. An online booking form that supports Chinese translation. Hint:
  31. 31. ABOUT REZDY
  32. 32. ABOUT REZDY Rezdy helps you start capturing your share of the lucrative Chinese travel market
  33. 33. ABOUT REZDY Rezdy helps you start capturing your share of the lucrative Chinese travel market You can use it to sell your products through thousands of Agents, including Tours4Fun.
  34. 34. ABOUT REZDY Rezdy helps you start capturing your share of the lucrative Chinese travel market You can use it to sell your products through thousands of Agents, including Tours4Fun. It also supports the Chinese language (traditional and simplified)
  35. 35. Want to learn more?
  36. 36. Get in touch!
  37. 37. Get in touch! sales@rezdy.com www.rezdy.com Aus: +61 (0) 2 8244 3060 USA: +1 415 655 1633

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