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Creativity and innovation 
are key ingredients for delivering 
the worlds most Meaningful 
Experiences
We often don’t flex our creative muscle. 
There are too many barriers. 
MYTH & MINDSET THE INDUSTRY CLIENTS 
ENVIRONMENT T...
We need to break down the barriers to creativity 
and innovation and encourage fresh thinking and 
curiosity in all of us
So where does the inspiration for creativity 
and innovation come and how do we get 
more?
Meaningful Human Experiences aren’t 
inspired here
Experiences 
are made here
And here
And here
We believe that 
OUTSPIRATION is the 
spark that ignites 
CREATIVITY AND 
INNOVATION
What is Outspiration? 
Getting OUTSIDE of yourself and your immediate environment 
and experiences… 
 Forcing yourself ou...
OUTSPIRATION IN PRACTICE
Brainstorms are typically not Outspiration!
Why? They don’t practice the Art of 
Outspiration
Three Behaviors of Outspiration 
OPENNESS STIMULUS CONNECTION
Seeking Outspiration reinforces the three core 
behaviors 
Constantly seek 
inspiration from 
the outside world 
Use this ...
WHAT ARE SOME SOURCES OF OUTSPIRATION
Three Levels of Outspiration 
YOU YOUR TEAM THE COMPANY
Invite inspiring guest speakers from 
different fields into the office
Sometimes, it’s just informal 
conversations that most inspire the 
exchange of ideas
Pay attention to design
Walk (or run) the streets
Sit in one place & observe – 
in the physical or virtual world
Read a (good) book 
REAL LIFE VS TECHNICAL SKILLS
Go Surfing
GO SHOPPING
Talk to real people… 
in their natural habitats
Loosen up in a social environment
Do different things 
1. Buy a camera 
2. Join a club 
3. Learn a new skill 
4. Grow something 
5. Buy a notebook/sketchboo...
Collect Stuff 
Whether physical or virtual, 
collect as much Outspiration 
as you can. 
You never know when it will be 
us...
Embrace Cultural Immersions 
Design relevant cultural immersions for you and your team/clients. Spend 
time being inspired...
Learn from the GPC Cultural Immersions 
Each GPC session includes time with different communities and cultures investigati...
Insist your people take Human Experience Days 
As individuals or in groups - Do something you’ve always wanted to do - Kee...
Practicing the Art of Outspiration
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Outspiration

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What is it that really gets you going? What do you need? What do you want? Inspiration is just the stepping stone to the WOW moment!

Published in: Marketing
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Outspiration

  1. 1. Creativity and innovation are key ingredients for delivering the worlds most Meaningful Experiences
  2. 2. We often don’t flex our creative muscle. There are too many barriers. MYTH & MINDSET THE INDUSTRY CLIENTS ENVIRONMENT TIME PERFECTIONISM
  3. 3. We need to break down the barriers to creativity and innovation and encourage fresh thinking and curiosity in all of us
  4. 4. So where does the inspiration for creativity and innovation come and how do we get more?
  5. 5. Meaningful Human Experiences aren’t inspired here
  6. 6. Experiences are made here
  7. 7. And here
  8. 8. And here
  9. 9. We believe that OUTSPIRATION is the spark that ignites CREATIVITY AND INNOVATION
  10. 10. What is Outspiration? Getting OUTSIDE of yourself and your immediate environment and experiences…  Forcing yourself outside of your norms and comfort modes  Seeing things through different lenses or fresh perspectives  Immersing yourself in real situations and experiences  Observing and learning from real human interaction  Doing something physical rather than just cerebral Encouraging your brain to become ‘lateral’, to see and feel new things and make new connections
  11. 11. OUTSPIRATION IN PRACTICE
  12. 12. Brainstorms are typically not Outspiration!
  13. 13. Why? They don’t practice the Art of Outspiration
  14. 14. Three Behaviors of Outspiration OPENNESS STIMULUS CONNECTION
  15. 15. Seeking Outspiration reinforces the three core behaviors Constantly seek inspiration from the outside world Use this inspiration as creative stimulus Allow your brain to connect the dots OPENNESS STIMULUS CONNECTION
  16. 16. WHAT ARE SOME SOURCES OF OUTSPIRATION
  17. 17. Three Levels of Outspiration YOU YOUR TEAM THE COMPANY
  18. 18. Invite inspiring guest speakers from different fields into the office
  19. 19. Sometimes, it’s just informal conversations that most inspire the exchange of ideas
  20. 20. Pay attention to design
  21. 21. Walk (or run) the streets
  22. 22. Sit in one place & observe – in the physical or virtual world
  23. 23. Read a (good) book REAL LIFE VS TECHNICAL SKILLS
  24. 24. Go Surfing
  25. 25. GO SHOPPING
  26. 26. Talk to real people… in their natural habitats
  27. 27. Loosen up in a social environment
  28. 28. Do different things 1. Buy a camera 2. Join a club 3. Learn a new skill 4. Grow something 5. Buy a notebook/sketchbook 6. Make a new friend 7. Move your furniture around 8. Volunteer 9. Eat something new 10. Take a break
  29. 29. Collect Stuff Whether physical or virtual, collect as much Outspiration as you can. You never know when it will be useful.
  30. 30. Embrace Cultural Immersions Design relevant cultural immersions for you and your team/clients. Spend time being inspired by; • Different cultural groups • Different passion groups • Different professions • Different communities
  31. 31. Learn from the GPC Cultural Immersions Each GPC session includes time with different communities and cultures investigating where their inspiration, creativity and excellence comes from CONTENT CREATORS CHEFS/ RESTAURANTEURS MUSICIANS ARTISTS LA LOW RIDER COMMUNITY
  32. 32. Insist your people take Human Experience Days As individuals or in groups - Do something you’ve always wanted to do - Keep a log and share it with others VOLUNTEER FOR A CHARITY PRETEND TO BE SOMEONE ELSE SPEND A DAY WITH A CLIENT A DAY IN DIFFERENT AREAS A DAY WITH DIFFERENT CULTURAL GROUPS GO VISIT THE MEDIA – FILM/TV SET SPEND THE DAY OBSERVING PEOPLE YOU NEED TO UNDERSTAND BETTER
  33. 33. Practicing the Art of Outspiration

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