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IIIrd Eye - Introduction (Group)

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IIIrd Eye - Introduction (Group)

  1. 1. OUR GROUP
  2. 2. It all started with a contract for napkins and women’s apparel & shawls that was honored by the Late Haji Muhammad Yousaf. Everyone in the family, including the five brothers and three sisters, got involved. Each had a task and worked relentlessly throughout many a sleepless nights. We believe in family, and our success is based on this philosophy. •Block Printing •Ladies Suits •Curtain Cloth •Napkins 1980 1986 •First Innovation •Screen Printing •Bannering •Plastic Sheet •Iron Sheets 1995 •Ravi Screen Art •Road Banner Setup 1998 •Retail advertising •promotional items 2000 •OOH 2004 •Ravi Digital •3M Resellers •Regional Offices 2005 •Voodo Tee 2009 •Ravi Advertising •NWD Products 2013 •Brand 360 •Brand Life 2016 •Third Eye 2014 •Ravi Dubai
  3. 3. OUR EXPERTISE B2B / B2C Events Corporate Giveaways POP Solutions Beauty Skin Care Herbal Brand Development & Management Integrated Marketing Direct Consumer Contact Screen Printing Off-set Printing Digital Printing Retail / Trade Displays POP Displays Signage Solutions Retail / Trade Displays Transit Media Branding Solutions OOH Media Owner Innovation OOH Creatives’ Unconventional OOH OMA Internet Marketing Public Relations C.S.R Group of Companies
  4. 4. OUR LEADERSHIP Moazzam A. KHAN Waqar A. SIDDIQUE Irshad A. SIDDIQUE Group Chairman CEO CEO Arif NAZEER CEO Fahad MAHMOOD CEO Sarfaraz A. SIDDIQUE CEO Shamshad A. SIDDIQUE CEO Khasif A. SIDDIQUE CEO Mohammad ANEES Group CFO Nisar A. SIDDIQUE CEO
  5. 5. Serving more than 70 clients 8 offices & 5 production facilities across Pakistan Annual revenue growth by 26% Annual revenue of PKR. 1.5 BillionPKR. Talent band of 300+ employees
  6. 6. HEADQUARTER Address: 31 M industrial area, Kot-lakhpat, Lahore
  7. 7. OUR PARTNERS *Buying Muscle is related to OOH buying 975Buying Muscle*
  8. 8. THIRD EYE: OUTDOOR & DIGITAL AGENCY
  9. 9. M.A.K has an experience of more than 20 years in the communication’s industry. He has worked for some of the most prestigious organisations in Pakistan and in the GCC region, such as ACSYS (AT&T), Bond Advertising, Orient McCann Erickson, MCommunications, Ufone and as a PR Consultant in Dubai. OUR LEADERS MOAZZAM ALI KHAN Chief Executive M.R.J has 18 years’ Marketing Communication experience in developing markets on brands such as Pantene, Wella, Head & Shoulders, the Gillette portfolio, MTV Networks, Viacom, Associated Press and Reliance Entertainment. As part of the Starcom Mediavest family he was the lead on OOH for clients such Telenor, Heinz, Emirates, EFU, Faysal Bank & Fly Dubai. REZA JIVANI Executive Director
  10. 10. ‘Third Eye’ is your brands' intuition factor when it comes to putting together a campaign. we equip brands for 'objective oriented visibility' and real-time reporting | feedback enabling improvisation and translation for better understanding ‘of the brand' and 'for the brand'. OUR THINKING
  11. 11. OUR BUSINESS PUBLIC RELATIONSDIGITAL ADVERTISINGOUTDOOR MEDIA AGENCY SOCIAL MEDIA C.S.R
  12. 12. WHAT IS OUR BASE?
  13. 13. CRAFTING IDEAS
  14. 14. CRAFTING IDEAS We believe the most persuasive message is the truth—and we work really hard to find it. It all begins with an immersion, leading to deep discussions about your brand. And then we think. Qualitatively. Quantitatively. We think bigger. We think smaller. We think as an extension of you and how to accomplish your goals Based on the fundamental rules of thinking but not restricted to the conventional, we create. We strongly follow the rule of being able to communicate the message to the target audience in a way where it not only stands out from the clutter but also resonates with what makes your company & product different. We execute by breathing life into the plan, turning the light on for your brand. Outwardly, inwardly, creatively, effectively, and consistently — what’s crafted here drives results across a broad mix of platforms. Hence a well thought out plan and a team of highly trained and experienced professionals is what makes us confident in whatever we execute. “Kaizen” refers to the Japanese approach & philosophy of continuous improvement and change for the better. If you don’t measure, you can’t improve. Through monitoring, analysis of performance & measured results we can help you increase your product’s value to you and your audience. THINK CREATE EXECUTE GROW
  15. 15. OUR CRAFTING TECHNIQUE BRIEF Brand Vision Objective Audience Budget Scope Duration Rationale & Visualization Amplify the Strategy Define Media Mix Optimization PLANNING Quick Turnaround Align All Stakeholders Tracking EXECUTION Post Evaluation Post Research Sampling Reporting Market Intelligence EVALUATION Strategic Review Integration with Overall media Mix Link with KPI’s BHI Scores STRATEGY How to connect Relevant Path To Connect Relevant Mediums Geographic Distribution How to create the Shout? Sales Alignment IDEATION Media Evaluation Negotiations Bulk Discounts Value Additions Media Buying BUYING
  16. 16. We offer MOVE as part and parcel of the agency structure Karachi / Lahore / Islamabad / Rawalpindi Project Initiated 15th June 2014 initiated the concept Big Idea Create a universal currency 3 Main elements TRAVEL SURVEY: To access reach and demographics TRAFFIC COUNT: To access number of people which would convert into GRP’s SITE CLASSIFICATION: To determine site inventory and visibility index 3 more cities in the pipeline
  17. 17. REAL TIME OOH TRACKING Data Upload in Real Time through Mobile. Daily Client reporting and weekly presentations Outdoor Trackers on Bikes Data & Picture Upload on Mobile DATA UPLOADED DATA UPLOADED Data uploaded to our live web portal *Package offered via Third Party
  18. 18. LG INFORMATION DISPLAY Has the exclusive marketing rights for: Products
  19. 19. and many MORE….
  20. 20. WHY US? STRATEGIC THINKERS TALENT BAND BUYING MUSCLE VENDOR RELATIONS WE SPEAK YOUR LANGUAGE PROCESS ORIENTED TRANSPARENCY R.T REPORTING
  21. 21. THANK YOU! ISLAMABAD Suite 1-B, 1st Floor, I.K. Towers, E-11/3 Markaz KARACHI 3rd Floor, Plot # C4C, Ittehad Commercial, Lane-6, DHA Phase 6 LAHORE 114-C, Model Town

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