Understanding the tourist as a consumer

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Understanding the tourist as a consumer

  1. 1. UNDERSTANDINGUNDERSTANDING THE TOURIST AS ATHE TOURIST AS A CONSUMERCONSUMER
  2. 2. FACTORS INFLUENCINGFACTORS INFLUENCING TOURIST MOTIVATIONSTOURIST MOTIVATIONS
  3. 3. APPROACHES TOAPPROACHES TO TOURIST MOTIVATIONTOURIST MOTIVATION
  4. 4. HEIRARCHY OF NEEDSHEIRARCHY OF NEEDS
  5. 5. PEARCE’S LEISUREPEARCE’S LEISURE LADDER MODELLADDER MODEL
  6. 6. TOURISMTOURISM SEGMENTATIONSEGMENTATION
  7. 7. BEHAVIORIST SEGMENTATIONBEHAVIORIST SEGMENTATION
  8. 8. FACTORS INFLUENCINGFACTORS INFLUENCING DECISION MAKINGDECISION MAKING

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